Posting isn't marketing!

Here's how to market your business on social media:

Most businesses fail on social media because they just post random content.
The truth? Every piece of content must do one of three things:
→ Generate leads
→ Nurture leads
→ Convert leads
If it’s not doing one, it’s wasted effort.

Why your content isn’t converting:
You’re throwing spaghetti at the wall.
Here’s what to do instead:
→ Write down “Lead Gen / Lead Nurture / Lead Conversion”
→ Stick it by your desk
→ Reverse-engineer content from your offer
Content without purpose = business without growth.

Branding makes you unforgettable.
Why it matters: people trust what they recognize.
→ Pick a slogan or phrase
→ Design a simple visual identity
→ Make sure every post ties back to it
Think Nike’s “Just do it.” Your job is to own a phrase your audience remembers.

Stories make people stop scrolling.
Why they work: humans remember stories, not stats.
→ Create a “story inventory” in Notion
→ Add your origin story, client wins, failures, and pivots
→ Pull from it when writing posts
Stories build connection faster than tips ever will.

Strong calls-to-action drive sales.
Why? People don’t act unless told.
→ End every video with “Click here…”
→ Offer the next step (PDF, training, booking)
→ Be direct, not vague

Use the 80/20 rule.
Why? It balances value with sales.
→ 80% valuable content (story, insight, tip)
→ 20% call-to-action
→ Or 80% nurture, 20% pitch in overall content mix
Value builds trust. Trust drives conversions.

TL;DR;

1. Reverse-engineer every post into lead gen, nurture, or conversion
2. Create consistent branding people recognize instantly
3. Tell stories that connect, not just facts
4. Always use a strong CTA
5. Apply the 80/20 rule for balance
6. Do this, and your content becomes cash flow.
