How to influence millions

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At age 24 Amazon let me manage 2500 employees and a $50,000,000 business unit I learned that leadership at scale is simply about following this one framework This is going to make you and I hundreds of millions of dollars

Culture is what your people say and do when you are not around Becoming a master of influencing the behavior of others = becoming a master of culture There are 3 pillars every leader should use in their language to crush influence Values MVP Heuristics

values are the 5-10 things your company prioritizes as ‘must haves’ They are non negotiables Individually, they aren’t unique Together, they create a unique DNA called ‘your company’ docs.google.com/document/d/1ptbAXh6uS2moG1WeTi4t3bFhaGZJkkFn90SRUa-Ma9Q/edit?usp=sharing

Heuristics are a simple set of rules that drive complex behaviors In nature, heuristics are what enable ants to build massive ant farms or bees to build huge bee hives We want to create these in our agency to build something well beyond ourselves vimeo.com/656332382/442a25ee6b

MVP= mission, vision, purpose The why behind the organization Everyone, especially now, wants to strive for something more than a paycheck Not having this in your business will make you obsolete real quick vimeo.com/659408123/16a44d20f0

once you have these, the KEY is knowing how to use them Here are the 4 ways you should be using them

1- In feedback Dont tell someone how they can improve tell them how they can improve using the values/heuristics

"Hey name, you continue to point out problems in our operation without proposing a solution. Remember, ownership is one of our key values. An owner in this case would propose a solution with each problem they identify"

2- In your praise/shout outs in 1 on 1s, on the fly, in all hands, in meetings "I wanted to give a big shout out to Kelsie. Shes been displaying a lot of bias for action this quarter and was able to optimize our clients email campaign to net a $10,000 return. Great jobs Kels!"

Here is an example of how I implemented this with a client last month loom.com/share/fde2a5f79a124006ba794ca5d0acdd2e

3- For inspiration in 1 on 1s, in all hands, in meetings "remember, the goal of 8F is the change the way the world works. If were going to do that, we MUST, be world class. Im going to continue to push you to be your best until we get there." loom.com/share/23888edd0f1f4f8393c92f4413fdcaff

4- as a reminder on a weekly basis start of or end of meetings, mid convos, really anytime you can mention "were 40% of the way on our goal to help 1000 agencies. Lets keep pushing team!"

Together, when said consistently over time, these change behavior It must become a priority of yours as a leader to build this as a habit if you have more than 3 employees on your team

Here is a training I made breaking down this whole concept loom.com/share/46a75e6c462b4e1e96ac4d60cf925310

Ready to scale but dont want to do it alone? Join myself and 220 other agency owners in my slack community where we can scale together agencygo.io/8f-agency?via=jordan-ross

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