๐ก As a Creator, finding your unique voice is vital to attracting and growing an audience.
๐ Many already-successful Creators don't ACTUALLY know what makes them successful, so the advice they give often isn't that helpful to someone just starting out.
๐คจ Because they don't actually know, they offer advice about things they THINK are helping them grow:
๐ Their specific niche
๐ The timeliness of their information
๐ The value of their content
๐ Etc.
The work is a necessary PART of the equation. But it isn't the whole thing.
๐ฒ What many successful Creators don't realize is a LOT of their success really comes from something else entirely: their Internet Persona. (AKA: their IP.)
๐ The reason they don't realize this is they were lucky enough to show up to the internet party with one of two things:
1๏ธโฃ - An "instant celebrity" IP that resonated with folks right out of the gate.
OR
2๏ธโฃ - Enough persistence in their efforts that over time they stumbled onto an IP that began to resonate with an audience and they grew from there.
๐ค Here's my question:
๐ฌ What if you aren't an "instant celebrity" and you don't have the months or years to discover an IP that resonates both with you AND with the audience you want to serve?
๐คฉ There is a way to speed up the process and find your ideal IP. Want to know how?
๐ก It's a combination of 3 distinct and NECESSARY components:
๐ Your content
๐ Your visual aesthetic
๐ Your personality
When you get this mix right you'll be able to:
๐ Grow an audience to serve who can't WAIT to hear from you.
๐ Transform an audience into FANS who will follow anything you choose to do.
๐ Show up AUTHENTICALLY while also maintaining healthy separation from your real life.