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Unlocking the Goldmine: Repurposing Content for Growth

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A year ago

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💰 Most creators are sitting on a goldmine of social media content they aren't taking advantage of. Repurposing content is an underused strategy to grow, market yourself, and share your work. Here are 3 simple ways you can repurpose your writing to grow your audience:
🪙 Writing ➡️ Audio If you have a computer and a microphone, repurposing your writing can be as simple as reading them out loud. Get in the habit of writing in a similar way to how you speak so you don't have to do any rewriting. Your writing will already "sound like you."
🪙 Writing ➡️ Video You can transform articles into scripts- the roadmap for making videos. Creating videos can be as simple as taking the audio you created and adding free stock footage... Or as complicated as a fully produced professional video. Your ambition is the limit!
🪙 Writing ➡️ Writing
Many writers do this and people simply don't notice. Once you see it happening, you'll notice it everywhere! ♻️ Short writing gets longer. (Articles ➡️ Books) ♻️ Long writing gets shorter. (Articles ➡️ Tweets) ♻️ The format gets changed. (Writing ➡️ Memes, Instagram posts, etc.)
Of course this is just the beginning of ways you can reuse writing you've already completed. Using these tactics it is possible to take writing you've already completed and expand its reach, all without having to do much new work at all.
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Jeff Lanctot

@jaylance

I help ✨creative folks✨ get started, grow, and dodge burnout so they can have lasting impact with the work they make 🤩 15+ years leading & coaching creatives!