11 Marketing Tips for non-marketers
A Thread
1) Define your goals Before you can start marketing, you need to know what you want to achieve.
- What are your goals?
- What do you want to achieve?
- What are your KPIs?
2) Know your audience
- Who are you marketing to?
- What are their needs and wants?
- What are their pain points? What motivates them?
3) Research your competition
Who are your competitors?
What are they doing well?
What could you do better?
What is their unique selling proposition?
4) Choose the right channels
There are a lot of marketing channels out there. Which ones will work best for you and your audience?
5) Create compelling content Your content needs to be interesting, informative, and engaging. It should also be relevant to your audience and your goals.
6) Optimize your website
Your website is one of your most important marketing tools. Make sure it is well-designed, user-friendly, and optimised for search engines.
7) Use social media
Social media is a great way to connect with your audience and promote your content. But beware of overdoing it – too much self-promotion can be off-putting.
8) Email marketing
Email marketing can be a great way to stay in touch with your audience and promote your content. But make sure you are not spamming people!
9) Advertising
Advertising can be a great way to reach new people. But it can also be expensive, so make sure you are targeting the right people.
10) Public relations
PR can be a great way to get exposure for your business. But it can be time-consuming, so make sure you are prepared to commit to it.
11) Analyse and adjust
Marketing is not a one-time thing. You need to constantly analyse your results and adjust your strategy.