Kids are sold energy drinks by their heroes

Most of their heroes don't drink the stuff

Let's explore WHY a "Red Bull of Web3" has wings and deserves more airtime:

The energy drinks market is projected to reach about US $86 billion by 2026.

At $3.39 a can, that's over 25 billion units, or around 3.15 for every person on earth.

Extremely competitive landscape known for bold brands, caffeine, and sugar.

But dream teams of extreme athletes are what the industry is really known for.

Extreme sports have become synonymous with energy drink marketing campaigns. 

Whether a free-riding film or an X-games podium; loud logo'd athletes everywhere.

Red Bull are believed to spend 30-35% of their revenues on marketing each year.

Extending budget industry wide, we can assume a marketing spend of up to $20 billion selling energy drinks in 2020.

Top brands align themselves with extreme sports. Yet so few athletes seen sipping?

According to @generalistco, Red Bull use their marketing budget to host events, or in some cases create the sports, sponsor athletes, and even acquire sports teams.

They make more than fizzy drinks. They also make HISTORY from time to time.

https://www.readthegeneralist.com/briefing/red-bull

Despite many extracurricular endeavours, the only products that they manufacture continue to be their energy drinks.

7.5 billion cans sold in 2019 generated an annual revenue of $6 billion, a third of which was pumped into marketing.

That's $2 billion on shilling cans to fans!

American College of Medical Toxicology found that 31% of KIDS aged 12 to 17 have energy drinks on a regular basis.

I cherry picked this study to make a point, but let me speak from experience, as an avid extreme sports fanatic growing up.

Extreme athletes were my HEROES.

During my teen years and into my early twenties, I was a sponsored athlete, both in skateboarding and racquet sports.

One year I ran this huge fundraiser. Over 500 kids rocked up with their boards. And much to my surprise, Red Bull rocked up too – the kids actually INVITED them.

It was hot, like tropical muggy mid summer hot, in Queensland, the sunshine state.

I'd already had a couple kids sent to the first aid tent who were dehydrated. So my gut told me NO caffeine right now.

Asked for decaf but ended up getting an education on so-called "TOUR WATER."

Soon after, at Soundwave, I watched Alexisonfire tear it up on stage.

Musicians, my idols too, were sponsored by energy drinks...chugging them down.

But, they contained WATER.. Athletes and punk rockers weren't getting free fizzy.

They were selling it to their fans though.

Fast forward a decade and I'm five or six years into my crypto career. Join Nouns DAO; a @dg_goens post takes me back.

I think, "what if we started an extreme sports club with a pro team and we sold memberships instead of sugar water?"

@Gnars_DAO was born.

Gnars DAO empowers extreme athletes to reach the people, places and things that bring out their best, via @NounsAthletes

For newcomers, the term DAO stands for Decentralised Autonomous Organisation, kinda like "a community with a shared bank account."

ie. Gnars DAO is "an extreme sports club with a community managed treasury."

We've already got $230k to spend on extreme athlete sponsorships; funding their travels and insuring their well-being, while fostering an engaged community of enthusiasts, who influence their heroes.

Rather than selling a consumable physical good, we sell a transferable digital asset.

An NFT that grants the holder membership to a "red bull of web3" experience that's unfolding in real time – online and IRL

https://twitter.com/0xigami/status/1513867823596011520

We've already signed a world champion by the way and Joe Atkinson has opened our eyes to insights we never had ourselves.

There's an emerging trend where athletes are distancing themselves from products they don't believe in. 

But there's limited funding from products they do.

So let's set "product" aside altogether and instead focus on vibes and memes ⌐◨-◨

When @DrifterShoots says "can I get a vibe check real quick" he's tapping into a meme while finding his tribe. IYKYK etc.

He knows that collectors wanna feel close to him; they want connection.

Web3 is a way to bring extreme sport fans and the athletes they idolise together.

Imagine having your fave skater at the local skatepark fresh off an art collab with @fvckrender, they wanna check the vibe.

CC0 and open protocols allow us to build completely new business models.

Granted, there's plenty of FUD and push back against NFTs in general. Mostly from gaming, but I'd be lying if I said that we haven't been met with skepticism.

So I'm pledging that Gnars DAO will be going carbon negative using either of @withaerial or @offsetra's solutions.

Imagine an extreme sports ecosystem, where kids aren't sold caffeinated energy drinks by their heroes.

One where athletes are funded by things they actually believe in, where someone's got their back when they're out of action, and where AUTONOMY elevates them.

Change the game.

All we ask is that our athletes help spread the meme to proliferate Nouns. Perhaps by simply wearing some merch or going full ham creative self expression vibes.

This "Nounish" work by @SeaksMr is a great example of creating on top of the Nouns protocol.

https://twitter.com/gnars_dao/status/1517029280710275073

So if you're an extreme athlete, or an avid supporter, or an enthusiast, or even if you just vibe on influential subcultures...

Join @Gnars_DAO and we'd gladly answer any question you might have about NFTs and Web3 etc.

Or come find me at #nftnyc2022 👀

https://twitter.com/0xigami/status/1516615029122297856

Unrolled version of this thread here:
https://typefully.com/0xigami/3Yiq9T5


What is Gnars DAO?

my meme global talk as a thread

with little text and alotta gifs

↓ 

but first...

like and repost first post (above) to claim some free $nogs: https://xn----vpoz1kba.to/nogs

stay til the end. there's another giveaway for those who make it thx to @intlmemefund 

the term "meme" was coined by richard dawkins in his 1976 book on evolution, "the selfish gene."

dawkins poses there are 2 kinds of replicator we can leave behind: genes and memes

anything that spreads by imitation

ie. universal darwinism

enter nouns ⌐◨-◨

an infinite art project and open source brand

great "meme" analogy mapping to "nouns" as in people, places, things and "ideas" 

~ $175m usd in daily nft auctions to a treasury directed by noun owners / delegates

we've funded lots of ideas at nouns.wtf/vote

here's 100 nounish things 
https://twitter.com/nounish/status/1655934194168786946/video/1

one thing in common: proliferate the meme

enter @gnars_dao 🤘

imitation of nouns to proliferate the meme into an existing subculture (fresh growth medium)

~ $500k in grants from nouns, plus its own nft auction revenue and meme coin alloc.

it all started with nouns.wtf/vote/51

og gnars promo vid
https://twitter.com/nounish/status/1569692294529581056/video/1

still one thing in common: proliferate the meme

the most important person is not the dancing guy, it's the first follower
https://twitter.com/remouherek/status/1701168540756148709/video/1

left: first follower
mid: exit liquidity
right: observer

dao members: nouns.build/dao/base/0xFBfe187b444798214Dd4BbfAdE369F8DC3864C6a

even members making and selling nfts priced in $member with proceeds to 0x...dead 🔥

started as a party

featured on homepage at party.app

still a party
https://twitter.com/senditcity/status/1783861148980568459/video/1

re: $nouns from @hongkim__ 


https://twitter.com/thenounsquare/status/1782884646075678909

roads? no roadmap. no utility. just memes

you made it! here's the other giveaway thanks to the imf @intlmemefund 🌐-'
https://www.coinvise.co/claim/dd3fd4b0-8673-444f-a6aa-b7390b1767df

seize the memes of reproduction

Nouns is kinda like Christianity.

Understanding HOW will make you a better nounish builder:

Christianity has denominations.

If it were a protocol, those denominations would be forks, each with different rules. 

Nouns also has denominations.

These forks tend to have slightly different rules and we refer to them as extensions.

Christian denominations usually identify with some variation of the latin cross ✞

Nounish extensions tend to feature the iconic shades known as noggles ⌐◨-◨

But unlike Christian denominations, most Nounish extensions have no Trademark.

ie. "something NOUNS"

To be fair...

Christian denominations usually diverge in revolt to some of the beliefs of their origin.

Whereas Nounish extensions emerge to align themselves with core Noun beliefs.

Speaking of alignment, I've been thinking a lot about something I read recently.

> Trademark is a badge of origin

But when I see brands, it's hard to imagine their trademark™️ as a "badge of origin" since they're referencing themselves. 

So if you're a Nounish builder, I'm taking this opportunity to make a suggestion.

> Seize the memes of religion

Shademark YOUR OWN brand and wear your nounish badge of origin with pride. 

Nouns is kinda like Christianity

As stewards of @nounsathletes, this weekend marks a huge milestone for members of @gnars_dao.

After receiving a 69 ETH grant from @nounsdao we've been hard at work and it's a group effort.

So I'm stoked to share that this weekend calls for celebration, let's thread the gnar:

Joe Atkinson, the first ever @gnars_dao rider and @nounsathlete, is about to head on tour, but this ain't just any tour.

This is @nounsdao proliferation across a world stage, with ETH deposits directly funding his travels via @travalacom.

Nounish swag packed, he's ready to go.

First stop is the iconic @nlcontest in Strasbourg, France from 20-22 May.

- 37,000 attendees
- 450 athletes and artists
- 20 urban movements
- 40 competitions

More info at nlcontest.com/english

Next leg is @fiseworld in Montpellier, France from 25-29 May and it's huge!

FISE is the biggest action sports festival in the world, where hundreds of thousands come together and this year is their 25th anniversary. 

Joe is a 3x FISE champion, here he is taking the crown in '19

These are just the first steps in a long series of experiments the @gnars_dao community have planned.

We're setting out to build the "red bull of web 3" in many ways and we're on the lookout for:

- New members
- More team riders
- Event partners

Visit gnars.com

Membership is as simple as purchasing one of our NFTs at auctions that run every 666 blocks (~ 3 hours).

Access:

- @gnars_dao gov.
- @nounsdao funding
- @nounsathletes grants
- @0xigami (me) Noun 189

Find whatever you need to know via our links page at gna.rs

Btw, anything you see our team riders in at contests, or in films they're making, will be available for purchase at gnars.com.

Members of @gnars_dao get discounts, limited edition drops, access to exclusive artist collabs, and much more.

Oh and keep an eye out for special upcoming drops like this one:

You can read the unrolled version of this thread here: https://typefully.com/0xigami/udqlos1

Stewards of Nouns Athletes

Been working on http://gnars.com

Gonna ship it really soon, anon.

Marks an important milestone for @gnars_dao where we'll begin recruiting riders, producing action sports content, and issuing travel grants to extreme athletes.

While i'm at it, quick thread: 

Gnars are a new way to fund extreme athletes.

We prefer a world where kids aren't sold energy drinks by their heroes. So as a community of action sports enthusiasts, we've formed a DAO to rethink how extreme athletes get sponsored.

$220k community treasury
420+ m/ship NFTs sold 

Gnars are NFTs on the Ethereum blockchain.

Based on @nounsdao open source and #CC0 artwork, they're stored fully on-chain with no external dependencies. Each one represents a DAO vote and they're available at auction every 666 blocks.

Live auctions at http://gnars.wtf 

Gnars are memberships with loads of perks for athletes and enthusiasts.

- @gnars_dao events, merch, exclusives, etc
- @nounsdao funded treasury management
- @nounsathletes contests and productions
- @0xigami's votes and props via Noun 189

And we're just getting started... 

But it's all about helping @NounsAthletes reach the people, places and things that bring out their best.

One day our travel grants will contribute to a:

- major contest winner
- new trick nailed first time
- historic/iconic film part

with @nounsdao along for the ride

⌐◨-◨ 

Nouns, as in "people, places and things" are what bring out the best in people.

All I can say, is LFGnar 🔥 

Thanks for threading the gnar with me.

Follow @0xigami for more.

❤️/🔁 the first tweet below if you can:

https://twitter.com/0xigami/status/1522502741964496897

Gnars.com shipping soon

Are you a 1/1 artist?

You probably suck at community building; maybe even jealous of PFP projects.

1/n is a shortcut to community that doesn't require you to become a "pfp sellout": 

One-of-one artists don't have 1000s of unique NFTs with a community revolving around their project(s).

One-of-one collectors don't have 1000s of people incentivised to introduce others to what they own.

The exception is what we at @nounsdao like to call: permissionless collabs.

You see, creating 10k unique variations of something yourself isn't necessary.

CC0 is a community cheat code, where you unlock access to thousands of people already proliferating a meme.

1/n makes you part of a wider collection by default, eg:

https://twitter.com/0xigami/status/1518493444356079616

Constraints breed creativity, so long as they're not restrictive and Nouns DAO was created with this in mind.

Think of Nouns as a protocol, that you build on top of, intentionally made in low fidelity – 32 x 32 pixels to be exact.

The talented @brandonmighty understands this: 

Some say "⌐◨-◨" are the "nike swoosh of web3."

Except they're in the public domain, free to exploit for profit, however you see fit.

They've even been depicted as keys, like that one I already mentioned for unlocking access to an existing community.

https://twitter.com/traf/status/1516554826846507023

Understandably, many artists are put off by the idea of creating a PFP collection and even consider it degrading.

Not only that, but building a community, moderating a Discord server, and dealing with the emotions of "wen roadmap", "wat utility" and "sweep floor" are exhausting.

But as an artist trying to crack into the NFT market, you're probably like:

"wen sales" ...am I right?

All this talk about 100 ETH moon birbs and yacht clubs and everything else.

"what the f**k" ...RIGHT? 

At @nounsdao we want to see more artists experimenting with our assets, our community, our protocol.

We want to inspire.

But more than anything we want to help, by funding you with some ETH from @nounsgrants or @nounsprophouse. 

Just like @gnars_dao was for @nounsathletes 🤘

So let's give that cheat code a try. Below is the first tweet of this thread.

Retweet it and see where it takes you ⤵️

https://twitter.com/0xigami/status/1518753725686611968

Shoutout to @gametheorizing for the inspiration behind this thread. 

Listen from 35:26 of this @FloorisRising podcast with Jordi, and hosts @SabretoothSG and @kaifuku_kizu  🙌

https://pod.link/1570037873/episode/d9afe5e3df4d1324f9c4ae56ede4bb71

A shortcut for community building

Two months ago I started @gnars_dao and have done ~ 16.5 ETH in NFT sales.

Now I've convinced @nounsdao to give us 69 ETH to sponsor extreme athletes!

nouns.wtf/vote/51

Here's exactly HOW we went from "forum to quorum" so you can too:

But first, some background...

I've a long history with skateboarding and building communities. About 15 years ago I  started one that became really popular.

We held events, raised money for charity, sponsored skaters, released artist collabs and even made wearing helmets cool.

Early December last year, I was having coffee with a good mate of mine, who happens to be an NFT collector too.

I was picking his brain about DAOs and expressing my interest and somehow we landed on Nouns and CC0 in general.

Soon enough I was riffing "Skate or DAO" on my iPad.

Didn't sleep that night. 

I wondered what my old skate community would've been like if DAOs were a thing.

Nouns DAO was all I could think about but the idea of my own DAO was daunting.

So I started working on Gnars to simply answer one burning question:

Do I... Skate or DAO?

Then one Friday in early January, what was then @skateordao got its first DM from none other than @punk4156 himself.

It was the boost of confidence I needed, especially after being so clueless about navigating the whole CC0 thing.

I'd previously said on discord the "first skateboard headed noun [...] is mine!" 

January 27 rolls around and Noun 189 appeared, along with a couple DMs and Discord pings... "You're up."

I scrambled to raise the funds, purchased skateordao.eth and prepared to bid.

89.89 ETH..!

Despite having just spent more than the value of my mum's home, I was comfy as could be, proposal ideas flowing.

But at first I lacked the courage to publish a proposal. I was afraid I might seem blindly ambitious.

A thread by @lilnounsdao changed that:

https://twitter.com/lilnounsdao/status/1505013032652615684

Within @nounsdao there's lots of talk about culture, and rightfully so, we're busy proliferating the meme ⌐◨-◨

Pondering the thread, it was Lil Noun's framing of SUBculture that helped me join the dots. I wasn't alone...

ie. Subcultures as Sub-DAOs:

https://twitter.com/0xigami/status/1511602069739737091

A month or so earlier, I had proposed @nounsathletes to @nounsgrants and got 3 ETH for a proof of concept.

👇 Where my HOW begins 👇

Small Grants was perfect for testing the waters.. A reasonably small ask proved sufficient to sign our first athlete!

https://discourse.nouns.wtf/t/small-grants-nouns-athletes/731

Preparation for my on-chain proposal and a much bigger 69 ETH ask began with a rough draft on @hackmdio that I shared with some Nouners.

I then posted it in the proposal-ideas channel on Nouns discord and fielded some questions from the community.

!vibe

https://twitter.com/i/status/1511602075955650561/video/1

I took the feedback received and  mulled it over with some friends – a sanity check.

After a few more passes I copied over my markdown onto the Nouns forum.

I used lots of data, plenty of detail and specifics and most importantly, I told a story.

This step was the most nerve wracking. All that was left was pushing the proposal on chain.

As a Noun owner I can submit proposals myself. If you don't have a Noun, don't worry, you can get a Nouner to sponsor your proposal.

My DMs are open, so hmu!

nouns.wtf/vote/51

Key takeaways:

1. You likely belong to a subculture
2. Probably have domain expertise
3. Try "get a vibe check real quick"
4. Proof of concept @nounsgrants
5. Get feedback on a rough draft
6. Publish - discourse.nouns.wtf
7. Get a Nouner to sponsor you

Erupting with ideas?

Perhaps like I was, you're feeling a little apprehensive, suffering from impostor syndrome, or maybe you're just skeptical. 

In that case, on my website the ever so helpful @blownedeth has gone deeper on this topic so you don't have to.

Worth a read!

art.haus/sub-dao-culture