🎙️ New episode for creators and affiliate marketers!

How to choose the right affiliate programs? 🤑

Listen wherever you are via our website with a click:

Episode 6 of The 3:03 Podcast:

The Problem With Most Affiliate Programs

https://replytwo.com/podcast/6

Choosing Profitable Affiliate Programs

1/10 Ready for some #BoringEmailJargon? 

We got a multi-part series for ya today. 

We're breaking down: What is the best tech stack?

🧵

2/10 A tech stack is the collection of technologies, frameworks, libraries, and tools that work together to build and run your application. 🤓

3/10 For creators, the tech stack could be @beehiiv plus @typefully , and some attribution software. Maybe the ad platforms of the social networks.

4/10 For developers, the tech stack might consist of:

- @turborepo 
- @convex_dev 
- @nextjs 
- @tailwindcss 

🙌🏼

5/10 Both are valid interpretations. For this thread, we're focusing primarily on the development stack. 

The code, frameworks, and infrastructure that make an app tick. 🕰️

6/10 Whether you're vibe coding a side project or slogging away at enterprise software, the tech stack matters. 

But, probably not for the reasons most think. 🤔

7/10 🌶️ Hot take on choosing the best tech stack:

The specific tooling matter less than how thoughtfully fundamental principles of system design are applied.

8/10 You can have a cracked developer build unstable apps with cutting-edge tech while another will vibe code a rock-solid system with *outdated* tools.

9/10 The difference? Understanding system design principles that transcend whatever framework is trending on X this week. 

(And yeah, we used that word.)

10/10 We'll keep breaking it down tomorrow for ya.

Can't wait? We break it down on our Wiki.

What is the best tech stack?

https://replytwo.com/wiki/tech-stack

What's the best tech stack? Part 1

1/11 Who would have thought that a couple of outta touch boomers could launch a pod?

Yeah, it happened.

The 3:03 Podcast just dropped...👇🏼

2/11 There's no chance @breenzy and @ivzirs were getting on screen. She's too shy, his face just ain't that pretty. 😂

So we're cranking out tons of boring AF long form content. 

But how do we get more folks to consume it?

3/11 Well, there's an AI or two for that. 

Here's a recap of our workflow, we'll publish a full post and 🎙️ episode on it soon too...

1️⃣ Handcraft some boring AF but useful content on your site. You know, like our blogs, wikis, prompt library and stuff.


4/11 Then for the fun part:

2️⃣ Create a notebook, in Google's Notebook LM. Add some background context and the specific subject matter you want an Audio Overview for. 

Use the "Customization" instructions when creating one to steer the convo.   

5/11 Everyone with a Gmail or Google Workspace account gets 3 Audio Overviews a day. 

Use these to finesse your custom instructions. 

It takes a bit of prompt engineering to nail it. 🤷🏻‍♀️

6/11 You got 3 shots in a day with Notebook LM, use them wisely. 

We gave up and upgraded to Plus via Google Workspace. 🫠

Once it's done, listen to it! 

Ensure it captured the right context. 

Then export it.

7/11 Next up, editing!

3️⃣ We went with @DescriptApp (paid), because you know, it's Descript! 

We create a project, drop in some licensed bg music from AudioJungle and wrangled with the superpowers a bit.

Their Underlord AI is pretty good in the right places.

8/11 Descript's Overlord AI helps draft a Show Notes for us, which we use for the timeline and a guide to rewrite. It also spits out subtitles in .srt.

Be sure to check the script inside Descript's scene editor thing before generating it to catch typos etc. 

Then export both.

9/11 Finally, grab a free trial of @TransistorFM (paid). Add your show details etc. with all the stuff they suggest.

Create an episode and repeat. 

Then head over to their distribution tab and say "Yaaaaassss please!" to the options you want. 

We of course chose all of em.

10/11 Tell your mom to subscribe on Apple Podcasts, Spotify, and Amazon Music. 👩🏻

Maybe yer friends too. 

That's it, you know have alternate distribution that ain't as boring AF as the original old school format.

11/11 Want to listen to ours? Of course you do! 

Do us a solid and subscribe to new episodes too. ❤️

We'd love to hear what you think.

3:03 is a hooman x AI collab powered by Notebook LM. 🐶

https://replytwo.com/podcast

Boomers Launch Pod

Some more #BoringEmailJargon you need to know. 

WTF is CAN-SPAM and why you need to care... ⬇️

CAN-SPAM is the law that keeps commercial emails honest. 

Passed in 2003, this U.S. regulation sets rules for sending commercial messages and gives recipients the right to stop you from emailing them.

Think of it as the "please behave yourself" rulebook for email marketers. If you don't, you could be spanked with a fine of $46,000 or so per email! 😲

But following the CAN-SPAN playbook isn't just about keeping your bank account whole. It's more about keeping up your domain's rep so your emails reach inboxes. 

That means more eyes on your content, more engagement, more clicks. 🤑

Most Email Service Providers (ESP) got you covered. Their rules are closely aligned to cover their asses and yours. That's a good thing. 😅

Here's a quick thing you can do to improve compliance by cleaning up your list:

1️⃣ Use filters to identify subscribers who haven't opened/clicked any of your last 3 sends
2️⃣ Add them to a "Slipping Away" segment
3️⃣ Use it to send an automation with a re-engagement campaign

Quick tip continued with a hot take:

If readers in your Slipping Away segment don't interact with your re-engagement campaign, move them a backburner or suppression list. 

Yeah, stop sending them emails. 🙊

This proactive list hygiene keeps your deliverability game strong while preserving your sender reputation. 

And yes. watching your list size drop can hurt your ego, but clean lists drive real results.

Some resources to bore you more:

FTC --> CAN-SPAM Act: A Compliance Guide for Business

Mailchimp: Navigating Email Compliance: A Marketer's Guide

A handy little prompt for your favorite LLM to assist in keeping your lists clean AF... 🧼

What's your favorite hook to re-engage your readers? Sharing is caring....

Speaking of sharing, here's the post on CAN-SPAM if you're sick of trying to re-create the prompt from the screenshot:

https://replytwo.com/digital-marketing-terms/wtf-is-can-spam-for-email-marketing

Some #BoringEmailJargon you need to know. 

Here's the 411 on Deliverability, why it matters, some fresh resources. 

BONUS: A handy little prompt for DNS configuration... 👇🏼

Deliverability is your email's ability to successfully land in subscribers' inboxes rather than getting trapped in spam folders or rejected outright. 

It's the difference between your carefully crafted newsletter being seen or getting lost in the digital void.

Good deliverability directly impacts every metric that matters in your newsletter business. 🎯

When emails consistently reach inboxes, you'll see higher engagement, better click-through rates, and ultimately more revenue opportunities. 💰

⏱️ Quick win for better Deliverability:

1️⃣ Test your DNS config with a tool like MXToolbox
2️⃣ Send an from your sending domain to "ping@tools.mxtoolbox.com"
3️⃣ They'll reply with a link, follow the instructions to see what's what

A couple of killer resources on Deliverability:

✅ Validity --> Email Deliverability
🧰 MXToolbox --> Deliverability

Need some help configuring DNS from you pal Claude? 

We got you...

Need a quick hand with your MXToolbox results? 

Put us on the spot below and we'll ask ChatGPT for an answer.... 🫠

🤓 We covered everything you need in this thread, but just in case, here's the link for easier access to the prompt:

https://replytwo.com/digital-marketing-terms/the-411-on-deliverability-for-email-newsletters

Decoding Email Deliverability

"The time is up, my time is now!" 🙌🏼

~ John Cename
