Overthinking is the silent killer.

You obsess over every metric.
You stress about algorithm updates.
You worry about things you can’t control.

Sound familiar?

That’s how most people run their SEO, and their lives.

Paralyzed by “what ifs.”

Drowning in anxiety over things that don’t move the needle.

Here’s the truth:

Your mind can be your biggest asset or your worst enemy.

The winners?

✅ They focus on what they can control.
✅ They take action, analyze results, and adapt.
✅ They don’t waste energy on Google’s next move. 


They double down on their own.

Stop letting your mind sabotage your growth.

Start directing your energy where it actually matters.

Want to see how top businesses keep their heads clear and their SEO growing?

I break down the strategies that cut through the noise and deliver real, compounding results.

Subscribe to Letters Bydavey for $0 👇🏻

https://twitter.shubhamdavey.com/letters-bydavey

#LettersBydavey

Stuck in the same spot, wondering why nothing changes?

You hustle. You brainstorm. You hope for a breakthrough.

But deep down, you know the truth:

Nothing changes until you do.

Most people hold on to old habits, old strategies, old comfort zones.

They want new results with the same thinking.

I never worked. It will never work.

This is the silent killer of your growth, personally and in business.

You can’t expect different outcomes with the same playbook. You have to adapt & evolve.

You have to make uncomfortable decisions.

You have to become the person (or business) that deserves the outcome you want.

Winners adapt.
Losers complain.

That’s the difference between stagnation and compounding growth.

It’s the same in SEO.

Most businesses recycle tired tactics, hoping for a miracle in the rankings.

The winners? They break the mold.

They adapt, experiment, and execute what actually works, again and again.

Ready to see how real businesses transform their results?

I break down the bold moves and mindset shifts that drive unstoppable SEO growth.

Not theory. Not fluff. Just what actually works.

Subscribe to Letters Bydavey for $0 👇🏻
https://twitter.shubhamdavey.com/letters-bydavey

Embrace Change for Growth

9 Unheard branding stories from early days of @Apple

Learn how focused Steve Job's attention to detail was.

1.  Steve Jobs would call customers & offered to buy back early Apple I computers to create high demand.

2.  Apple Stores were inspired by Steve Jobs' love for a Nordstrom store in Seattle.

3.  The Macintosh was almost named the "Bicycle." Steve Jobs believed that it was as important and revolutionary as the invention of the bicycle.

4.  Apple convinced record labels to sign on to the iPod by preventing piracy and fairly compensating artists.

5.  Apple's original logo was a drawing of Isaac Newton; replaced by the famous apple with a bite taken out.

6.  The first iPhone had only four apps to focus on the user experience.

7.  Mike Markkula shaped Apple's brand with the "Apple Marketing Philosophy."

8.  The "1984" Super Bowl commercial introduced the Macintosh as a revolutionary product.

9.  The "Get a Mac" ads humorously highlighted Mac's advantages over PC, establishing Apple as a trendy brand.

I will be sending out an email to my subscribers, teaching 3 important branding lessons from Apple.

Subscribe to the newsletter here👇🏻:
https://twitter.shubhamdavey.com/letters-bydavey

9 Unheard branding stories from Apple

🚨 Google AI Alert 🚨

Google's newest AI search updates, known as BARD, are a game-changer in the world of search. But is Google afraid of ChatGPT?

The reality is that BARD is just one of many AI models that Google is using to improve search results.

With its ability to understand the context and meaning behind words, BARD has helped Google provide more accurate and relevant results for users.

So, how is Google handling the situation?

Here are the key takeaways from the blog post:

✅ BARD is designed to better understand the context of words in a search query

✅ BARD will help Google provide more accurate and relevant results to users

✅ Google is constantly updating its AI models to improve search results

✅ Google's focus is on delivering the best possible experience for users

✅ It's clear that Google is taking AI seriously, and is doing everything it can to stay ahead of the game.

Read more👇🏻
https://blog.google/technology/ai/bard-google-ai-search-updates/

By constantly updating its models, Google is ensuring that its search results remain relevant and valuable to users.

So, what does this mean for you as a marketer? [My predictions]

💎 It's important to stay up-to-date with the latest AI developments and understand how they can impact your search rankings

💎 Make sure that your content is high-quality and relevant to your target audience, and you'll be in good shape

💎 Pages targeting 'informational keywords' will lose traffic. Focus on in-depth analysis instead of just sharing information

💎 With powerful models like MUM, google can (& will) bring snippets from a long video to answer the questions. Video marketing is going to get massive. ChatGPT doesn't have this.

It's too early to discuss what this step will lead to. But what do you think, BARD will do to the SERPs?

Let's continue the conversation in the comments!

#bydaveyji #google #ai #chatgpt

If you like to read such amazing content on SEO & Content Marketing, follow @bydaveyji for more daily updates.

ChatGPT Rival: Google to take on ChatGPT with it's own tool?

While businesses have gone online, all people care about these days is pageviews & impressions & engagement.

What many don't realize is that neither of the above mentioned matrices will make them any money.

Most people think that they'll immediately start making money once they start getting traffic. That's true unless you have an amazing usecase & a ton of people rely on your product. You can figure out the monetization part later as Facebook & CRED did.

Chasing traffic has led to:
• Facebook has nearly 3 billion users. Still is on the verge of extinction.

• MySpace had more users than Facebook had back in 2004. The founders of Myspace refused to pivot & hence faced extinction.

• Blockbuster was dominating the Market, & discounted Netflix. Soon it had to close all its outlets facing defeat to Netflix.

Fun Fact: Blockbuster has listed one of their very first outlets on Airbnb for users who want to enjoy the old-school setup tickling their nostalgic nerves.

Good content translates to organic traffic, but copywriting makes people pull out their wallets.

Here are some psychological laws you should apply to your copy to make more sales👇🏻

1) Hick's Law: More options, less the chances of a sale. The paradox of choice is real, don't overpopulate your menu card, keep it absolutely simple.

2) Goal Gradient effect: When you put numbers to the steps a user has to perform, suddenly the user is goal oriented to finish all the steps. People will stretch themselves to touch the finish line, especially when it's in the vicinity.

3) Fresh start effect: When users feel they're a part of a new beginning, they'd start acting almost immediately.

When you start focusing on sales out of your copies, you'd not only understand the importance of it, but you'd also know your reason why the copy is working. It becomes easy to repeat the same thing with different scenarios & words.

Finally, the importance of pageviews & impressions on the social platform is facing threats of extinction. Sure, to make a sale, traffic is a fundamental requirement. But doing the celebratory dance just after seeing traffic to your pages is a big mistake.

Do you still rely on the traffic to your sales page? Do you still optimize yours only around organic traffic? Do you have no plan on what to do with the flood of traffic to your project? Stop it right now.

The algorithms are changing. All these changes are pointing to one & only one metric UX. If you don't change your strategy, you'll be left alone, behind & face the loss.

If you like such content, you surely don't want to miss out on getting future updates.

- Follow @bydaveyji 
- Share this with your network so that more people like yourself can benefit from this
- Take care of yourself

Why businesses face a pre-mature death (save your business!)

How to get organic traffic without hiring SEO agency that put a hole in your pocket? 

A thread 🪡

What you'll learn in this thread:

1. What you need to create content to drive organic traffic (from search & social media)?
2. What not to do when creating content for search?
3. How to repurpose content made for search on social media?

Cool? Let's dive in. 

What you need to write amazing content for search is just two things:

1. Understand the readiness (to spend) of the user upon consuming that content
2. Creating content that relates to every day life of the user where you can subtly promote your product/service

That's it.

What should you avoid while creating content for search? 

1. Over do SEO in a hope to rank faster. Do SEO or not, you can control the speed at which your posts reaches #1 spot 
2. Do keyword research before writing a post. 

I'm against it, I personally never do don't recommend to anyone. Here's what to do instead. 
1. Pick a topic that aligns with the daily life of your user. Write it abiding with all SOPs you have.
2. Let it get index & see the keywords the page is getting impressions for.

Why do keyword research on your own when there's Google's very own tool is there to suggest the keywords you'd never find yourself? 

You have the content on your site, now what? 
1. Repurpose content on social media to build an email list. Search & social media might fail you, who'll take away your list? 
2. Don't forget the previous step. 
 

That's a warp. If you like this thread, you'd love to read the letters I write as well. Just a click away. Sign up here👇🏻
https://twitter.shubhamdavey.com/letters-bydavey

DIY SEO for Soloprenuers (3 easy steps)

Google can now generate titles for multilingual sites as well. 
Here's everything you should know 👇🏻

Google can now identify documents with titles written in different language(s) & auto-generates the title. 
Why even bother doing all this? Why not index as it is? 

Here's what Google has to say, "This is based on the general principle that a document’s title should be written by the language or script of its primary contents." 

Checkout this page to learn more about the scenarios when Google goes beyond default titles to create (or fetch) new titles for the SERPs: 
https://developers.google.com/search/blog/2021/09/more-info-about-titles#examples-of-going-beyond-title-elements 

When the pages are transliterated (to match how people search) the algorithm is most likely to find (or translate) the text in native script. 
For example, if someone searches for "Itni shiddat se, maine tumhe pane ki koshish ki hai", 

the algorithm is most likely to convert the default title as "इतनी शिद्दत से मैंने तुम्हे पाने की कोशिश की हैं" - This is translation. Transliteration might be misleading for a lot of users & most importantly, the system might end up recommending more irrelevant results. 

Google has come up with this update to take control of the multi-lingual sites. With all this happening, how to not lose ranking because of all this? 

How to write killer (& optimize) title without troubling the algorithm:

#1 Make sure every page has a dedicated title element. Google picks HTML title tag for reference. Find a sweet spot between vague titles & unnecessarily descriptive titles. 

#2 Avoid keyword stuffing. Search engines are way past ranking pages based on keywords. Checkout this guide on how keywords stuffing is irrelevant for users & hence Google: 
https://developers.google.com/search/docs/advanced/guidelines/irrelevant-keywords 

#3 Have meta description that clearly describes your page, instead of continuing the title or writing the title "in other words".  See meta description as the second opportunity to convey what the page is about. Cont.

Title should focus on outcome & description should focus on the page. Keep it simple. Checkout this guide from Google on how to write amazing descriptions: 
https://developers.google.com/search/docs/advanced/appearance/snippet#meta-descriptions 

#4 Use site name titles: If you have several common pages that shows up in internal search, it's advisable to use site name followed by the page description. You'll save a lot of time of your user. 

Google auto generates title for you, but is it good enough?

If you've never (which is least likely) Googled something, you won't understand what I say next. 

"Imagine how good your SEO portfolio would be if you'd be targeting topics & not keywords." 

Can you imagine, how deep this is? When searching on the web, we don't care about the right keywords (even if you're an SEO), all we care about is the results. 

We type topics in search and expect a relevant answer(s) in return. That's the wheel of Googling. 

If you're looking for ways to change your game of SEO for your business, this thread is for you. 

P.S: Targeting topics is long, plain & boring process. But as they say, "Good things take time", this process is no different. 

Step #1: Plan a buyer's journey
When you target topics, create content around all the topics that the user will search throughout his/her buyer's journey. 
List all the topics your ideal customer would search on the web & create content around that. This is the longest step.

As part of step #1, imagine the challenges a user has that your product/service is solving. Place the customer in front of the whole story. 

Target topics that are at least one level above your area of operation. 
For eg: If you're selling health supplements, start with content around home remedies. The next level is to feed them the content around health supplements may be, via email (has highest conversion rate)

Here's the framework to think around the same lines. Begin with finding where your customers begin their journey of buying products/services like yours. 

This will do two things. First, it will give you a broader pool of traffic, more people, higher conversion. Second, it will give you more data to make better decisions. 

Step #2: Keep an eye on your competitors 
See what your competitors are doing. It's not obvious that just because they're doing it, doesn't mean it should work. Analyze what they do before implementing it for your business. 

If you have any competitor research tools, check out the top pages on their site. Wear your thinker's hat and see what's on those pages that are bringing the most traffic. Judge them based on the sustainability of the traffic. 

Step #3: Optimize the pages for intent
Search engines have evolved enough to understand the intent behind the search. When you optimize the page for intent, you not only optimize for topics, by default, but you also optimize to match the intent. 

When creating content to match the intent, you will also come up with several new content ideas that can be created and link it to the page to make a strong internal link profile. 

Step #4: Structurize your site based on topical links
This is where it gets interesting. Topic clusters are one of the most interesting topics under advanced SEO. It's pre-determining all the topics the users 'might' be interested in and linking them with each other. 

Pro Tip: Use breadcrumbs to show the path to the users. In so many cases, breadcrumbs have proven to help with bounce rate (which isn't a ranking factor anymore but good UX) 

Having 'topics' (& not keywords) as your north star is a good start for your content marketing efforts, especially if you've never had a content marketing strategy before. 
If you already had one, you might need to switch the strategy & unlearn what you know already. 

If you're looking for a process that returns maximum ROI on your content marketing, employ targeting topics for your pages. 

If we're meeting for the first time, I'm Shubham Davey, I create content around Content, Marketing & SEO. Feel free to get in touch with me with your queries, consultation & more. 

Did you know: I’ve created this Notion template (shubhamdavey.com/bfb) for those who want to pursue Blogging as a profession. This can be someone who wants to make a career out of blogging or a founder who wants to promote their business by blogging about it.

You can read the unrolled version of this thread here: https://typefully.com/bydaveyji/PIslAXx

Unlearning On-Page SEO: Targeting topics instead of keywords

Everybody wants to escape those endless zoom calls and start their own ventures. But that's a tough nut to crack. 

Here are some practical ways (that I personally used) to start a business on a shoestring budget 👇🏻

It was mid-2019 when I was approached by a family friend. He wanted to invest in my work, anticipating the future of digital marketing. After several hours of discussions & meetings, we settled into an agreement.

Though we couldn't keep the business alive, not because of covid, instead, because of difference in opinion. But I've learned a lot from those 18 months of being a co-founder. This is that story.

#1 Go offline: 
Coming from a country like India, where a huge portion of business happens offline and is unorganized, I should've explored an untapped opportunity. I had that chance. I didn't, and it was a mistake. Find a problem offline and solve it with tech.

#2 Reinvest: 
I was lucky enough to not waste money on personal expenses. Although I never knew about it, I didn't feel the need t waste money on less important things. I invested money in operations, research & experiments.

#3 Keep books: 
I'm horrible at managing my finances. I'm much better than I was before, but still horrible for a person of my age. Maintain separate accounts to keep personal and business expenses. Backtracking is confusing, boring & tiring.

#4 Have common grounds: 
Remember I told you, we couldn't keep the business alive? Yeah, this point is about that. Although we had differences in opinion, we were mature enough to agree to disagree with each other which is rarely found these days. Meet somewhere in the middle.

#5 Have bandwidth for marketing: 
Be quick to create and MVP & quicker to make your first dollar. Marketing is the way by which you can make that dollar. Seriously, make your first dollar, even at a loss, take feedback & then improve from there.

Before you go out and start your business, talk to people who've experienced that journey. This doesn't guarantee that you won't make mistakes. Don't be afraid of mistakes. Mistakes are great teacher if you're a great student. Make new mistakes.

If we're meeting for the first time, I'm Shubham Davey & I talk about Business, writing & marketing. I would love to help you succeed online. You can keep in touch with me @bydaveyji & help me reach more people like you, RT the first tweet to enable it.

You can read the unrolled version of this thread here: https://typefully.com/bydaveyji/0dUUzwu

Shoestring budget? No problem, start a business with it

Stop killing your SEO efforts. Find out the top 5 reasons that are killing your SEO efforts (& how to fix them)

If we're meeting for the first time, make sure you follow me @bydaveyji. I create content around, marketing, SEO & writing regularly. You surely don't want to miss out on that.

You know what bounce rate is unless you were living under a rock for all these years. In a nutshell, bounce rate is a single session of any visitor on your website. It's one of the most troublesome ranking factors, IMO.

The most common reason why your pages have a bounce rate is when the visitor doesn't find what he/she is looking for. I was searching for 'iPad accessories', clicked on the first result, and to my surprise, all the page talked about was 'iPad accessories'

How do I make a decision on which accessory is good for me? I'm not looking for a list of accessories, I already know that. But I need help making a decision. The page doesn't include any information about it. I bounce off.

At times, Google fails to filter through the right answer for certain queries. That's because of the poor choice of words in the body of the page.

Just like backlinks, a high bounce rate doesn't necessarily mean that the page is irrelevant for users. In some cases, the pages are so well crafted that the information the end-users are looking for is served straight upfront and the user finds it and leaves.

However, there can be several reasons that contribute to high bounce rates on your website. With that said, here are 5 ways bounce rate causes problem and how to fix it.

#1 Load time: I can't emphasize this enough. Many people opt for the cheapest options for web hosting. Spending on web hosting is the last option for several people. Cheap web hosting is the top reason why web pages have poor load time.

#2 Site search: People often search for content on your website, especially when you have returning visitors and a lot of pages on your site. 

Make it easy for users to search and most importantly index the search results.

#3 Optimize for mobile: More than 50% of traffic on Google comes from mobile phones. I have bad news for you, no matter what, no theme is "perfectly" optimized for mobile. Hire good designers and make that site be responsive on mobile devices. You'll thank me later.

#4 Write shorter paragraphs: Like these tweets in the thread, writing a short paragraph is such eye candy. Seeing heaps of paragraphs is a turn-off for so many people, especially those who aren't habitual to reading.

#5 Use multimedia content in all your pages: Keeping aside the aesthetics, there's another reason why you should incorporate multimedia, especially videos. Google is indexing video carousels for several search results and having a video of your own will bring two traffic to you.

None of the above mentioned steps are hard to execute, except for making the paragraph shorter. As far as I've experienced, writing less is way more difficult than writing more.

Liked the content? Know someone who'll find this useful? Share this tweet with them. If not, RT 🔁  the first tweet to help me reach more people like you. 

I'll see you in the next one.