Every genre has its wars:
🧨 PC vs Mac
🧨 PS4 vs XBox
🧨 Apple vs Android

A #tweet100 🧵 ...

In marketing:
📊 Wordpress vs No Code Website
📊 Facebook Ads vs Google Ads
📊 IG vs TikTok
📊 @Zoom vs @WebinarJam
📊 Google Docs vs Notes
📊 Self Hosted Course vs a 3rd party hosted one like @thinkific

The list goes on.

But the most important thing is getting you message out there. Which platform or tool is irrelevant. Sure there may be performance gains here and there, but ultimately its about what you deliver.

📈 Sales come when products are great and marketers can sell great products.

Apple succeeds because the products and service is great, not because they have features that other companies have.

How are you planning to make an MVP version of your product good enough to gain your first loyal supporters?

This Or That

250 Podcast downloads! 
2 ⭐⭐⭐⭐⭐ Reviews
My lessons over the past year publishing 40 Episodes. 
A🧵... #tweet100

3 Things are critical for podcasting.
- Podcast hosting at a reasonable price
- Getting good quality guests, which can be challenging
- Promoting your show. The adage slow and steady wins this race is the 🔑 here. 🔽

1/ Podcast hosting is made easy with @Buzzsprout. It really is the easiest way to publish and distribute your show. (aff link)
https://www.buzzsprout.com/?referrer_id=870793

2/ Outreach to get guests is by far the most challenging and time consuming part.

Services like @wearematchmaker make this process a little easier.

3/ Be sure to research your guest BEFORE the recording. Listen to other podcasts they've been on. Think of questions you and your audience would like answered. 

Ask your audience what they would like answered by your guest.

Thanks again for this @Bazzaruto

4/ Scheduling podcast guests and ensuring they show up can be tricky. Using @acuity to book the interviews on specific time slots, send Zoom links and collect relevant info, make the process easy.

5/ About editing. I use @descript for editing and transcriptions. Its easy to use and has a ton of features. (aff link) https://www.descript.com/?lmref=-VZVlg

6/ Relying on organic traffic is a surefire way to hitting a wall. When promoting to get more listens focus on a few core social channels.

7/ Publish your podcast on your website. Use a good clean design. Add your guests profile and link back to their website and socials. It's the right thing to do.

Here's a good example of a great looking podcast page 😄 
https://www.burhaanpattel.com/podcast

While The Marketing Stack Podcast download numbers are not huge, my podcast is a path to building great relationships. I learn so much from the people I speak to. 

It's an opportunity to share those lessons too. 

Thank you for your support.

Lessons from 250 Podcast Downloads

My experiences on Social Platforms: 🧵...
#tweet100

Facebook - The neighbor you prefer not to be next door
Twitter - Much closer to home

Pinterest - 24/7 fashion and food show
LinkedIn - Daytime hangout joint for serious dressers

TikTok - The beer fest, festival and talent show
Instagram - All show, some talent, but no real depth

YouTube - The online place to learn just about anything
Clubhouse - All talk distraction

Perhaps I am misplaced. Tell me otherwise...

Love Social?

Building an online course? Here are a few things to consider…

#tweet100

1/ Transformation - What will you deliver in your course to change  your students?

2/ Be of service - What help are your students looking for?

3/ Easy Implementation- How does what you teach make their lives easier?

4/ Relevance - Is the skill you are transferring evergreen? Can it be used for the next few years at least?

5/ Marketing - How will you market your course? Email, advertising, affiliates, dm’s?

6/ Urgency - How will you create scarcity to increases demand and urgency in your students? To buy abs to implement your teachings?

7/ Features - What features and benefits will you add to your course to sweeten the deal?

When building a course it’s important to consider all these elements for the benefit of your students. Happy students = great experiences = great testimonies.

Join my newsletter for more insights and teachings on the best ways to get your course idea sold.

On Building A Course

When it comes to doing things online, there are many ways to prompt people to see what you have to offer. A 🧵 on the best less obvious ways to market yourself...

#tweet100

Marketing is not popular because people think it has to be sleazy of salesy. If you don't want to be salesy, don't be.  At a networking event, you are creating relationships. Why not see your marketing this way too?

1. Your Email signature. You send emails to people all day. Why not add a call to action to your newsletter, free training, guide, template, challenge or other thing in your signature. If you don't have an offer yet, fine, send them to your website.

2. Your content. Place call to actions on your content for people to see your offers. You took the time to make the YouTube video, write an article or post on IG. Tell people what to do next to get to know you more. Be strategic and clear.

3. Make your Bio clear. Your Bio is prime real estate for people who are curious to know more. If your bio is clear, easy to understand and shows value, people will follow and even take further actions to seek more of your content out.

4. Social Banners. Your profile banners are a great place to give people even more context of what you are about. Make an image or video that is on brand, easy to understand and complimentary to your Bio. 

A great Bio and Banner combo by @Bazzaruto

5. Target your content to your audience. Make content you enjoy and that others will get to know you more by. Be personal but on target with your messaging. There is no right way to do this. Keep testing ideas by posting and you will find what people 'vibe' with over time.

6. Collaborate. Have conversations in comments and threads. Contribute to people's thoughts and shares. Reach out to people via DM if you think there are opportunities for a podcast interview or collaborations where a win-win is possible.

7. Pinned posts. Twitter and Facebook, have this feature. Pin a post to the top of your profile to extend your bio to give more context. Ask to join a newsletter, or check out a free training. A low barrier offer to bring people one step closer to a conversion.

8. Email Newsletters. When people subscribe to an email newsletter, they want to know more about you and a step closer to your world. Focus on value. Strategically add collaborations, sponsors, affiliates and products you are building.

9. Google My Business. A business listing on Google, even for an online business is important. Not just for for maps, but also to give people more information on Google if they search your business. Credibility goes a long way online.

These are low friction ways to get people to see what you offer with you asking them directly. A combination of consistent content draws people to your funnel (your profiles, your website or landing page, your offers) leading then to buy from you.

Relationships Over Money

Mistakes people make when trying to grow their email list
A 🧵. #tweet100

1/ Don't expect it to grow quickly

An email list, like many other forms of content publishing, needs time to grow. Even with advertising and a great landing page, it will take time to get into a flow of creating content, writing regularly and allowing people to discover you.

2/ You don't need to be a great writer to email your list

Speaking of writing, good copy does matter, but all great writers started at the same point as you and I. Success is a slow, iterative process, which may take years to achieve.

3/ The best way to learn is to publish, hit send, and make changes based on feedback. Use stories to connect with your audience. Choose a starting point to share your experiences with your audience. You get more comfortable. Allow time to be your teacher.

4/ Technology is not hard to use

The excuse that Technology is hard to use is BS. Perhaps it's it's some people's way of saying they are lazy to learn new things. Turns out, technology is becoming easier and easier to use. And as new tech is developed, people also adapt.

5/ Email marketing tools are becoming more and more easy to understand, cheaper to use and a ton of resources are available to learn any new skill through online courses, Youtube, LinkedIn Learning and Skillshare.

6/ Learning a new skill, being patient with yourself and your audience are important to build any business. Play to your strengths, learn new things and keep testing. That's the name of the game.

Mistakes You Make Trying To Grow An Email List

I recently did an exercise to see what I wanted to spend my time on. Use this process to budget your time too. 

A 🧵...

#tweet100

Step 1. Make a list of priorities and things you have to do personally and professionally. Include things like sleep, feeding, exercise, meetings. Be detailed, but not so granular that the list is overwhelming.

Step 2. Next to each Item, estimate the amount of time you think each task will take to complete.

Step 3. Based on your week, decide which days you would like to perform each activity. Want to record a video or two for YouTube, perhaps Tuesday's are great because you have the house to yourself.

Step 4. We have 168 hours (7x24hours). Add up all the time it takes to complete your activities per day, and then over a week. How many hours do you have left over?

Step 5. As you execute on your planned schedule, adjust estimated times to be more accurate. If you took longer than expected to record the videos for YouTube, give yourself more time next week.

Step 6. At the end of the week. Assess what you were able to get done using this process. It's ok if everything didn't get done. Review priorities, adjust and test again next week.

Step 7. Bonus tip, add each activity to your Calendar, effectively blocking off time for each thing. This way you are reminded and can't forget the things you need to do.

Why is this important? Often people are putting off or being distracted. So the things they want to achieve vanish into the future, or don't happen at all. Dreams can only become reality if you work towards them. Happy planning.

Time Audits

Why landing pages are important to grow your online business. A 🧵...

#Tweet100

A landing page is created for a specific purpose. To collect leads or sell a product or service.

Typically a free resource is given free as a lead magnet to create an exchange of value. Email address for the free training, pdf, course, challenge etc. A landing page can also be created to promote a newsletter.

Landing pages are important because they focus on just one objective. Get people to take action. Opt In or buy.

For opt ins, a form is added to the page which connects to an email service provider (ESP).

Want more sales? Place a button to an order form, or embed the order form at to the bottom of the page below sales copy.

Today, many email providers like @ConvertKit, @ActiveCampaign, and @Mailchimp have a landing page feature which makes it easy to create a landing page and connect it to your list.

Tools like @Substack and @getRevue, create pages specifically for newsletter opt ins. Revue can also be integrated to Twitter to allow subscriptions natively in Twitter, as @ArtistZulma has done.

Test different versions of landing pages.

It's important to remember that a single version of a landing page will not effectively convert visitors to email subscribers.

To improve the rate of people opting in for your freebee (conversion rate), you will need to create multiple offers and optimize each page to improve conversions.

What can you test on your landing page?

- Headlines
- Call to actions
- Freebies
- Button text
- Colors

I'll go into more detail to optimize your landing page to grow your email list here. Follow me (@burhaanpattel) for future learnings.

Why Landing Pages Are Essential

1/8. Remember to get your top priority daily actions done for the day. My productivity tips. A thread… #tweet100

2/8. If your to do list is growing, review what’s most important in terms of your own growth, your company growth or your overall mission in life.

3/8. Can you delicate tasks? Are there to-dos which you know someone else can do at a cheaper rate than your own or that will help you increase output. More is not always better.

4/8. Find faster ways to do stuff. Ask a lazy person to find the quickest way to get something done. Or find that method yourself. Don’t be lazy and ask on social when google has the answer.

5/8. At the end of the day stop 🛑. Review your progress and reorganize for the next day. Are your estimates of how long something takes inaccurate? Use a time tracker like @toggltrack to see how long things take you.

6/8. If you are learning a new skill at the same time, be patient with yourself. Expect things to take longer. Give yourself time to learn. The time spent to learn may pay you fortunes in the future, no matter how basic the skill seams now.

7/8. Always make time for your audience. They will appreciate you and help you grow over time. The little things you do for people goes a long way.

8/8. Want to get more tips like these direct to your email? Subscribe to my newsletter at https://www.burhaanpattel.com/newsletter

8 Productivity Tips

Want to reduce anxiety around money as an individual and in your relationship? 

Take stock of your money. A thread…
(Not financial advice, just my method of managing money). 
#Tweet100

1/ Income. Record every dollar and cent you earn from various sources. Sources may include: Product sales, consulting, coaching, affiliate revenue, commissions, etc.

2/ Assets. Make a list of all the stuff you own. List it’s current market value. Include as many things as you can.

3/ Cash. Do you know how much cash you have? Make a list of cash balances in ALL your bank accounts and payments still due to you.

4/ Liabilities. List all your debt, the institutions, term period, interest rates. Remain calm as you total.

5/ Expenses. Write out a list of ALL expenses monthly, annual and once offs. Create categories for items that are work/business expenses.

6/ Calculate Your Net Worth. Assets (cash and asset value) minus liabilities (what you owe). Hopefully, you have a positive number here. That’s 👍. If not, work out how you can increase income and/or lower debt to change this.

I’ve kept a running spreadsheet of all income and expenses over the last 3 years. 

It reduced my anxiety around income and gave me a heading in terms of what I needed to live. Using this process I am debt free and use cash only.

If you liked this thread, be sure to hit the follow and subscribe to my weekly newsletter at https://burhaanpattel.com/newsletter