Ben Robertson | The Coloring Page Kingpin
@benrobertsonio
Making thousands of coloring pages and hundreds of dollars a week with 🎨 colorbliss.com
The ColorBliss Pricing Experiment
in november, I ran a big scary pricing experiment for ColorBliss.
i wanted to see if I could:
1. Increase first order value
2. Increase annual subscriptions
3. Lower limits on plans to increase margins
it was the hardest thing I've done since launching ColorBliss last year.
here's what happened:
I started off by doubling my monthly prices and raising annual prices by 30%. In marketing speak, I was able to say "6 months free / 50% off when billed annually".
I'd seen some other builders do that, and wanted to see if I could juice annual sales.
I ran with that pricing for two weeks and:
1. free to paid conversion dropped from 1% to 2%
2. new revenue per pageview dropped 75%
3. overall new revenue dropped 75%
that was a harrowing 2 weeks for me emotionally. there were still signups, so it was cool to see that some folks were willing to pay 2x the previous price for ColorBliss. but it was scary watching my revenue drop that fast. i got into a bad mood, and was very irritable. just ask my family... 😅 not my proudest month as a father and husband.
after two weeks, I decided it wasn't working, and that it was time to switch things up.
I took my original annual pricing and raised it by 10%. Then I structured my monthly plans so they would be ~50% higher than before. In marketing speak, this lets me say "5 months free, 40% off when billed annually".
here's what happened this time around:
1. free to paid conversion bumped back up half a point
2. new revenue per pageview jumped back up to where it was before the pricing experiment
3. overall new revenue jumped back to where it was before the pricing change
the added thing here is that I am acquiring less customers with this pricing change, but I think this is a good thing. my margins are higher on the customers I do acquire, and there is less support for me to do.
I'm still watching the metrics over the next few weeks, but I'm feeling good about v2 of this experiment.
One of the main things I'm taking away from this is I need to work on some emotional resilience and not tie my emotional state so closely to how the business is doing.
Any pointers?
I've been dropping 1 video per day for a week. Here are the impressions I racked up:
TikTok: 3,260 😮
YouTube: 2,620 📺
Instagram: 262 📸
Facebook: 28 📘
Pinterest: 786 📌
I'm aiming to keep this streak going strong for an entire month. 💪
My kids helped me with this one!
Thinking about building a product to help grow my other product
somebody stop me
#buildinpublic
GIF
I've really enjoyed using plausible for analytics over the past year
but i've gone over my plan limits and the price jump is pretty steep - from $9/mo to $42/mo 😬
comparing to @usefathom at $14/mo - spinning up a free trial now!
🧵 Thread
As a manager, I found two really simple things that made me and my team so much more productive
1. Set deadlines
2. Look at the deadlines every week
Setting a deadline is powerful because it makes you and your team really think about what needs to happen for that work to get finished.
People default to "yes" when you ask them if they can do something for you.
But that's bad.
solved a traffic mystery for @_colorblissart today thanks to semrush
#buildinpublic
Boom! ColorBliss just scored its first sale from a complete stranger!
Let's goooooooooooooo! 💥
ColorBliss.art MVP
Ok, first version of this is live and in the wild
anyone care to create some coloring sheets and share them back with me with any feedback?
#buildinpublic
twitter.com/benrobertsonio/status/1706716998468878349
Out with the "Request Early Access" block, in with a pricing block for @supersupportai.
After several months on the Zendesk marketplace and the first paying customer (!), it's time.
#buildinpublic
This project is a blast!
Hustling to finish the MVP by October.
Looking for a font that screams fun! Any recommendations?
#buildinpublic