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In 2009, Domino's Pizza took the most dangerous risk in corporate history:
They told their OWN customers that their pizza tasted like sh!t.
Domino's was already on the brink of death. But what happened next changed marketing forever.
Here's the full story:
In 1954, Ray Kroc orchestrated the coldest betrayal in business historyโฆ
He deceived the McDonald's brothers into losing their business.
Then, through pure greed and deception, he turned their burger stand into a $200B empire.
Here's how McDonald's really started... ๐งต