Most papers put reviewers to sleep.
Fix your next publication:
• Drop 60% of unecessary discussion, focus on key finding
• End with "Here's why this matters to you"
• Start with conflict, not just background
Data tells.
Story sells.
Even in academia.
(Image: Katrin Wietek)
Even novel research fails without effective storytelling.
Here's what transforms dry data into compelling narratives:
1. Limbic Hook
• Share a story about contradicting literature
• Open with an unexpected question
• Present a counterintuitive finding
2. Narrative Arc
Problem → Challenge → Discovery → Contribution
Hook them.
Build anticipation.
Have a big insightful reveal.
Resolve it with a satisfying ending.
Build tension with problem before revealing results