10 posts to 30K followers on LinkedIn:
LinkedIn has one of the most insane organic reaches of any social network out there.
If you’re not paying attention to LinkedIn, you are missing out.
These are my top 10 posts on the platform by impressions.
This is how I got to 30K followers.
1. The Harsh Truths about PM (350K Impressions)
Highlight: "The PM does have to inspire the team like the CEO. But PMs don’t have the authority, gravitas, or expertise of the CEO."
Link: lnkd.in/d_wU2jFt lnkd.in/d_wU2jFt
2. 10 Things Every PM Must Know (250K Impressions)
Highlight: "Difference Between Strategy and Vision"
Link: lnkd.in/dcrf7XFM
3. The Top 10 Product Roadmap Resources (225K Impressions)
Highlight: "7 examples"
Link: lnkd.in/d4WxJ-Qm
4. The Three Types of PMs (155K Impressions)
Highlight: "One of the easiest mistakes you can make as a job seeker is to think all PM jobs are the same."
Link: lnkd.in/dUWGNKBw
5. From 0 to $70B ARR: The AWS Profile (125K Impressions)
Highlight: "What has been written about AWS’ history is hilariously wrong."
Link: lnkd.in/dX2fTMEZ
6. Product Power Laws (120K Impressions)
Highlight: "You ship 100 features. 99 are meh, 1 changes your career."
Link: lnkd.in/d28NT45H
7. Advice for Early Career PMs (100K Impressions)
Highlight: "Be kind to yourself. The biggest downfalls of early career PMs - burnout and impostor syndrome - are often burdens we impose on ourselves."
Link: lnkd.in/dZx-7NnR
8. The Best Career “hacks” I’ve Learned in 16 years of Product Management
Highlight: "Ship regular upgrades of yourself"
Link: lnkd.in/dyHSRc56
9. Netflix: Lessons in Experimentation (95K Impressions)
Highlight: "Product people are both lovers and haters of experiments."
Link: lnkd.in/d_nMXtmc lnkd.in/d_nMXtmc
10. Stripe, A Modern Product Rocket (85K Impressions)
Highlight: "Stripe is on a mission to create multi-decade abstractions, not just ordinary products"
Link: lnkd.in/dYTMciqG
What works:
1. Strong hook & copywriting
2. Long-form
3. About Product Management
4. Slightly spicy
5. Listicle format