Knowing where and how to use saturation is a great way to boost your thumbnail's success

This is better than just mindlessly dumping colour to attempt to create contrast

Below are 3 examples of thumbnails that take advantage of saturation to stand out and explain them

A Thread

1 - Single Focus

ZHC shows the focus point by giving his iconic paintbrush a pop of high saturation

This contrast creates an eye-catching effect with the desaturated surrounding elements, making it noticeable

It would distract from the focus if the other elements were coloured

2 - Multiple Focus Points

To create 2 attention-grabbing elements, MrBeast saturates them with bold colors

Here, you want the basketball and the target to be the focus points, so you'd give them a high saturation of orange and red

This leads me to...

3 - Background And Foreground

Saturation is key in separating foreground from background

It draws the viewer's attention to the most colorful element in the thumbnail

In this case, your eyes are drawn to Airrack as he is wearing a saturated orange in front of desaturated grey

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Using Saturation to Boost Your Thumbnails

Ryan Trahan's latest video reached 2.8 million views in just two days

The thumbnail and title played a crucial role

Here are 6 reasons why:

1 - Colour Theory

Using a 'Triad' colour scheme creates equal contrast among points of focus

Take the lighthouse, coat, and ice in this image, for example

They pop against each other thanks to being coloured red, yellow, and blue

This leads me onto...

2 - Saturation

The use of saturation to prioritise making certain aspects of the thumbnail to be more noticeable than others

While bright and bold colours are given to the lighthouse and the coat, the ice is given a desaturated blue

The yellow and red will stand out more

3 - Facial Expression

Ryan's expression is blank

Being expressionless means that it withholds information from the audience about his feelings towards the experience of the video

This creates a sense of mystery

You become intrigued and it lures you, making you click the video

4 - Simplicity

It only has 3 areas of focus

This makes it easy for the viewer to grasp the topic of the video - Ryan is staying somewhere away from people

Viewers spend milliseconds deciding whether to click on a video, so simpler thumbnails make it easier

Leading to...

5 - Composition

The lighthouse standing alone in the background conveys a sense of loneliness, making it the perfect visual representation for the video

With only a few elements in the backdrop and an expansive ocean, the feeling of isolation around the lighthouse is amplified

6 - Title

Two 'Power Words' are used in the title - "Survived" and "World's"

These extremities make the video more unique and interesting as a concept

"Survived" conveys an immediate sense of danger, leaving viewers curious about how Ryan will overcome it

6 Reasons Why Ryan Trahan's Latest Video Reached 2.8 Million Views

It's important for a content creator's growth that they are connected with their audience

This is true regardless of your channel size

Here are 4 ways to improve the connection between you and your community

1 - YouTube Polls/Posts

This is used by your viewers to directly interact with you

Viewers feel included and that their choices impact the direction of your channel

It also humanizes you, and in the process, it shows that you go the extra step to engage with your audience

2 - Replying To Comments

Often viewers do not receive replies to their comments from their favorite content creators

Responding makes your viewers know their voices are heard and are more likely to return

And it helps you understand in-depth what topics your audience enjoys

3 - CTAs

This is when you ask your viewers to do certain actions

It can be asking to subscribe, like, or comment on your video

This should be done at the end of a video and can be paired with an end screen

Doing it at the beginning or asking too many times can be frustrating

4 - Creating A Server

Creating a space where your viewers can communicate together will strengthen the community

You and your viewers can interact on a more personal level

It lets you find more ways to involve your audience in your videos, making them feel a sense of belonging

Thank you for your time

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4 Ways to Connect with Your Audience as a Content Creator

You don't need to overcomplicate thumbnails to increase your views on YouTube

Something as simple as "Color Theory" can be an easy way to increase clicks

Here are 4 examples from videos by MrBeast that use colour to grab your attention

1 - Complementary

This 'Colour Scheme' uses 2 colours on opposite sides of the colour wheel

These 2 colours will contrast one another, so both colours will be attention-grabbing

Since the background is a light blue colour, the colour of the jacket would be a light red colour

2 - Split-Complementary

This also uses 2 colours on opposite sides but separates 1 of the colours into 2 additional colours

In this, you want the child to stand out from the background, but mainly want the credit card to stand out

This creates primary and secondary subjects

3 - Triad

This uses 3 colours that are equally spaced on the wheel, like a triangle

It creates vibrant, bold colour combinations

In this, you want the people to stand out from the background, so you give them colours from the 'Triad' scheme, making them more noticeable

4 - Tetradic

This uses 2 sets of 'Complementary' schemes in the shape of an 'X'

Here, you want MrBeast and the factory to stick out as the focus

So you'd use 2 sets of contrasting colours

Yellow and purple (MrBeast and the factory) and red and green (the carpet and the grass)

Thank you for your time

Now it's time for you to apply them

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