How do you figure out if your team needs digital asset management? And, if it does, how do you narrow the search from dozens to one? (1/7)

The criteria you need to look out for go beyond basic tagging and searching - these are DAM's bread and butter, and any respectable vendor nails this functionality to a T. Things like pricing, features, and storage options, though, will be differentiators. (2/8)


Pricing - how much it costs and why? Extra functionality is often locked behind higher subscription tiers, and each vendor will have a different value assessment. Having a vendor with transparent pricing can certainly make your research easier. (3/8)


Storage type - is there a vendor lock? If you already have a well-maintained system on Google Drive or Amazon S3, the idea of moving files sounds daunting. If you can't move, consider DAMs that let you keep yours: https://pics.io/google-drive-integration. (4/8)


Features - for example, if you're working with videos, you want to consider how DAM would improve your work there. With videos, you may need to pay attention to extra functionality, such as the ability to edit videos or leave timeline comments. (5/8)

In another situation, if you have distributed information channels and you'd like to organize and make them searchable through one interface, an option to add links to those distributed files as assets to your DAM can also be quite helpful (6/8)

Integrations - DAM won't replace everything you own or use, so figure out if your candidates integrate with your frequently used tools, be it Adobe Suite, CRMs, CMS, and more. (7/8)

If you can answer those questions, you'll have a clearer picture of the DAM solution that fully satisfies your team's needs. If you'd like to read more in-depth on the topic, we've just published an in-depth write-up on our blog: http://bit.ly/3V6NrCU (8/8)


How digital asset management helps with a customer experience (cx) strategy? Important element of a good CX strategy is providing customers with the right assets at the right stage of their journey. Let's look at how DAM can help! (1/9)

We all love enticing users with seasonal promotions. Throughout years you probably gathered plenty of brand visuals for each occasion. Creating a custom metadata field, lets you filter your media gallery to find assets for the right occasion. (2/9)

Social media is another irreplaceable step of a CX. Publishing posts on multiple channels, though, takes not a little amount of time. time is SMM's worst enemy. With DAM you can keep only high-quality originals and then pick the right format and  resolution on the download (3/9)

On the other end of CX is customer support. Questions, troubleshooting - you know the drill. To save everyone's time, it'd be nice to have a well-curated knowledge base. But how to keep it updated with all feature, plans, and UI/UX changes? (4/9)

That's where external links and integrations come into place. With external links, you can add URLs as assets to your DAM. So, you can add URLs to HelpDesk articles and link them with visual assets inside DAM. So, the next time you need to update something in HelpDesk... (5/9)

...you just need to leave a comment or change a tag on the outdated asset in your DAM. Thanks to integration with your favorite app - HubSpot, Trello, ClickUp or many others - Pics.io will automatically create a task in your app. (6/9)

All there's left to is to check which articles have that image and they can immediately swap out an image with a new one, ensuring great CX for your users! You can read more on how to manage. Check out more on how to manage images like this here: https://bit.ly/3EY0nWU (7/9)

For those relying on visuals to entice prospects, using Websites lets you build bespoke presentations in a few minutes. Just pick the collection, choose the right template, and send them a link. No Dropboxes, GDrives or coding heavy lifting required https://youtu.be/LZDJJbgG4Zk (8/9)

This thread is an abridged version of our today's blog post and you can read more about benefits of DAM for your CX journey via this link: http://bit.ly/3Tk5dkY (9/9)

Summing up
* Create code-free websites to share assets with clients
* Find the right marketing materials fast with metadata tagging and search
* Format and edit assets for SM straight from DAM
* Use External links to add URLs as assets for knowledge base management and more

How Digital Asset Management Helps with Customer Experience (CX)

Last week we've released a new feature External Links. It allows you to add links as assets to your DAM, so that you can tag, preview, and search through them like any other asset. In this thread, I will show you one of its exciting use cases 🧵

(2/11) When you have a long-running blog, images will depreciate with time. Maybe your product's design got changed or licensing for stock images expired. This happened to us when we changed the look of our Roles & Permissions management screen.

(3/11) The issue is that it's difficult to track all articles where the image is used. We have over 250 articles with 2 images in each one. With it, I can add links to my blog posts directly to my DAM.

(4/11) But it isn't "just a link" that gets added. Pics.io also creates an interactable preview of the content through the link and it treats it as an asset. So you can tag it with keywords, search by content, and do everything else you can do with an asset.

(5/11) Pics.io also automatically picks up any metadata through the link it can. So for our blog post, it picked up its meta title and description. If you add a link to a YouTube video, for example, it would pick video's title, description, and also its keywords!

(6/11) Once I upload a link to my blog, I can link it with as many other assets as I need. In this example, I will link it together with the UI screenshot and all other articles where I use that image.

(7/11) That way, whenever I or somebody else from my team notices an outdated piece of content, we can send out a notification to the person responsible...

(8/11) ...and instead of scouring through the entire blog or taking guesses where I would have this image, I can just check the linked assets, upload a new version as a revision in DAM, and then just go directly to blog articles to do any changes I need.

(9/11) This is just one use case that we're going to highlight in the upcoming weeks, so stick around for more! You can use external links in any scenario where uploading an asset directly to DAM is impossible/suboptimal. Stuff like HD videos, Figma Files, or Confluence docs!

(10/11) We've also written an expanded article on today's use case and the importance of keeping your blog visuals up-to-date: https://bit.ly/3EY0nWU
If you'd like to learn more about External Links, feel free to visit our new landing page: https://pics.io/external-links

You can read the unrolled version of this thread here: https://typefully.com/TopTechPhoto/xDNgWlQ