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Verticalized Paid Memberships - The New Meta for Web3

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3 years ago

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Verticalized paid memberships are the new meta. It's time to raise capital for your DAO, bootstrapped startup, or venture-backed business. This is what the BEST web2 companies are doing to make $1m+, that you can use in web3 🧵
If you enjoy this thread, follow @NFTomics {token} & my substack tokenthreads.substack.com/ for venture capital, nfts, crypto, & macro deep dives. {1/17}
Membership Communities have been around since the inception of the internet. However, they've moved in and out of vogue • Early internet (paid, think .99c iTunes song) • Mid internet (free, move to free with ads) • Present internet (reset to premium model with a free version)
{web2 membership communities} @thesamparr launched Hampton last week, a highly vetted membership community for entrepreneurs, founders and CEOs that costs $8,500 a year. They received 3k applications in 24 hours = $25.5 million in potential revenue 1 yr joinhampton.com/
{web2 membership communities II} @lindsaykap's Chief, is the $5,800-per-year women’s networking startup, is worth $1 billion and has a waiting list of 60,000. Quick math on 12k members = $70m in annual revenue with people as the core product. chief.com/
{powerful unlock for web2} This unlock or "new meta" that's coming back in vogue is extremely powerful & sticky. There are way more paid communities out there than you'd think: tailored memberships by function, industry, interest, and even business models.
{web3 movement} Paid membership communities have been around since the middle ages (tradesmen guilds) & in more modern times country/social clubs. They provide: 1) introductions 2) networks 3) deal flow 4) social clout/community Issue: not liquid/transferable/centralized
{deep dive} Similar to SaaS models, paid membership communities (DAOs/NFTs) are possible to scale with relatively few expenses. The hardest part is maintaining quality with growth if people are your core product. Maintaining a responsible entry price well having liquidity.
{web3 unlock} This is where web3 comes into play, the ability to provide liquidity / a secondary market to something as sticky as community w/ utility is a 10x improvement. Let's look into the top communities unlocking this.👇
{@n00unsDAO} A sub-dao of @y00tsNFT & @nounsdao w/ the hype of y00ts & builder vibes of nouns. n00uns have found a way to bring together the greatest minds in web3 who are collectively attempting to build the next-gen of governance on @solana / @0xPolygonLabs. Entry Price: 7E
{@BoredApeYC} OG ETH collection, where the owner of a BAYC or MAYC NFT gets verticalized access to a variety of exclusive benefits and privileges - members-only events (NFT NYC boat) - merchandise drops - new airdrops/games - private Discord server. Entry Price: 54E
{@degodsnft / @y00tsNFT} Solana's #1 community who recently moved to ETH/POLY. Each holder get access to a community of die hard collectors/events. + members can get involved in sub-dao's where they have access to projects, business, collections and DAO’s. Entry: 8.4E
{@Azuki} Azuki has created something truly incredible on the verticalization front. They have managed to build a community of integrity and helpfulness ... the utility is itself (the ppl). + grail owners are able to get exclusive access to some amazing sub-daos. Entry: 15.6E
{@SolanaMBS} Community led DAO that is noted as the "first DAO" on @solana, holders have many verticalized benefits including: 1) Access to a syndicate 2) Web3 jobs 3) IRL events / in-city meetups There has been some recent fud, but SMB is as strong as ever. Entry: 200 SOL
{@MadLadsNFT} MadLabs is a manifestation of the xNFT wallet known as @xNFT_Backpack that is set to revolutionize the way we interact with NFTs The community is unreal (pre-mint) w/ a unique distribution allocation that has never been seen before in NFTs twitter.com/NFTomics/status/1642190606960308224?s=20
{@oogyNFT} Oogy is a 10,000 PFP collection out of the @solana ecosystem. ‘community driven art collection’, with a central character "oogy", meaning that the team hopes to spark innovative sub-communities under it's IP. Entry Price: 20 SOL twitter.com/NFTomics/status/1641544536332865548?s=20
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Michael Pinto

@TokenVC_

investor @_Frictionless_ / prev @invescous vc ($4.5b FoF), tech @Oppenheimer.