The SECRET to converting short-term to long-term viewers. (Most never think about this)

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I see YouTubers saying stuff like: "Shorts fund is great but short-form will never be the same as long-form" or "Views from Shorts are not earned" If you want to make the best of shorts and the upcoming shorts fund you HAVE TO understand this principle 👇🧵

2/ Sure, the algorithms are different, and what good content means is also different. However, let's start with this: -> Do you watch both shorts and long-form? For most of you, yes. -> Do you watch the main channel after watching the Short or vice-versa? *Maybe*

3/ So if you're basing your results on converting shorts views to long-form views based on the aforementioned statements, and NOT on: - Your content, - Your niche - Your format - Your value - Your Story etc You'll always fail at it or be ineffective at best...

4/ I always use this example when talking about converting shorts viewers to long-form and that's youtube.com/@schrodingerLeeshorts The way he leveraged his content to make both shorts and long-form is a perfect example of what I mean.

5/ At first, Lee started out as a streamer and began making content over time Although he made a few long-form videos, he stopped doing them for months and focused on making shorts, before starting to edit his long-form content. So how was he successful?

6/ He DID NOT treat his shorts viewers any differently from long-form, and here's why you shouldn't as well. The way you would edit the video is different. The Way people consume shorts is different. But the viewers themselves *Are The Same*.. Here's what I mean by this:

7/ Remember how you might watch both shorts and long-form? -> Do you change your memory or personality each time? No, only the context in which you behave. Meaning that if your content reaches beyond the short, I will want to learn and watch more.

8/ Lee's original content is the stream, and the environment from which content is created happens live. You're not just watching a streamer, you're watching the interactions with his friends, who have distinct characteristics, making their characters very memorable.

9/ This interaction and progression of this world and his story was very engaging, it pulled you in, almost making it like a multi-seasonal series. A single short is not enough, you want to know more, you want to see what happens, and of course, it's entertaining all the way.

10/ Because of this, you start binging it more and more, you might end up watching all of his shorts and then... 💥BAM! You end up wishing for a full-length long-form video.

11/ Needless to say, his video was also very engaging, fun and interesting to watch. You have to be good on every level, not just short or just long-form

12/ This might've simply been a coincidence, however with how good his shorts editing is (giving characters to subs using emojis etc) Makes me think that he knew that his best video could be timed in a way that a lot of hyped fans can't wait to see more.

13/ This brings me back to what I was saying earlier: TREAT YOUR VIEWERS THE SAME If you can have good storytelling, enough value, and make the content of a short bigger than the short itself, you can do the same.

14/ Now I am not saying this is easy, for some niches this is going to be pretty challenging. However, keep this in the back of your mind when thinking of ideas, maybe there's a way for you to make your content with a bigger world in mind

15/ To summarize in short: Do 🌍->🎦->📦->✂->🎞 Instead of 🎦->📦->✂->🎞 So that📦->🚹 and 🎞-> 🚹 Becomes: 📦->🚹->🌍 and 🎞-> 🚹->🌍 See how this now makes a loop? Get them interested in your 🌍.

I will go even deeper about understanding views and the viewers in an upcoming thread 🧧Follow me if you don't want to miss it and for more on YouTube. And if you found this thread helpful retweet the top tweet 👇 twitter.com/RykerWasTaken/status/1620418057570230277