I see YouTubers saying stuff like:
"Shorts fund is great but short-form will never be the same as long-form"
or
"Views from Shorts are not earned"
If you want to make the best of shorts and the upcoming shorts fund you HAVE TO understand this principle
ππ§΅
2/
Sure, the algorithms are different, and what good content means is also different.
However, let's start with this:
-> Do you watch both shorts and long-form?
For most of you, yes.
-> Do you watch the main channel after watching the Short or vice-versa?
*Maybe*
3/
So if you're basing your results on converting shorts views to long-form views based on the aforementioned statements, and NOT on:
- Your content,
- Your niche
- Your format
- Your value
- Your Story
etc
You'll always fail at it or be ineffective at best...
4/
I always use this example when talking about converting shorts viewers to long-form and that's youtube.com/@schrodingerLeeshorts
The way he leveraged his content to make both shorts and long-form is a perfect example of what I mean.
5/
At first, Lee started out as a streamer and began making content over time
Although he made a few long-form videos, he stopped doing them for months and focused on making shorts, before starting to edit his long-form content.
So how was he successful?
6/
He DID NOT treat his shorts viewers any differently from long-form, and here's why you shouldn't as well.
The way you would edit the video is different.
The Way people consume shorts is different.
But the viewers themselves *Are The Same*..
Here's what I mean by this:
7/
Remember how you might watch both shorts and long-form?
-> Do you change your memory or personality each time?
No, only the context in which you behave.
Meaning that if your content reaches beyond the short, I will want to learn and watch more.
8/
Lee's original content is the stream, and the environment from which content is created happens live.
You're not just watching a streamer, you're watching the interactions with his friends, who have distinct characteristics, making their characters very memorable.
9/
This interaction and progression of this world and his story was very engaging, it pulled you in, almost making it like a multi-seasonal series.
A single short is not enough, you want to know more, you want to see what happens, and of course, it's entertaining all the way.
10/
Because of this, you start binging it more and more, you might end up watching all of his shorts and then...
π₯BAM!
You end up wishing for a full-length long-form video.
11/
Needless to say, his video was also very engaging, fun and interesting to watch.
You have to be good on every level, not just short or just long-form
12/
This might've simply been a coincidence, however with how good his shorts editing is (giving characters to subs using emojis etc)
Makes me think that he knew that his best video could be timed in a way that a lot of hyped fans can't wait to see more.
13/
This brings me back to what I was saying earlier:
TREAT YOUR VIEWERS THE SAME
If you can have good storytelling, enough value, and make the content of a short bigger than the short itself, you can do the same.
14/
Now I am not saying this is easy, for some niches this is going to be pretty challenging.
However, keep this in the back of your mind when thinking of ideas, maybe there's a way for you to make your content with a bigger world in mind
15/
To summarize in short:
Do
π->π¦->π¦->β->π
Instead of
π¦->π¦->β->π
So thatπ¦->πΉ and π-> πΉ
Becomes: π¦->πΉ->π and π-> πΉ->π
See how this now makes a loop?
Get them interested in your π.
I will go even deeper about understanding views and the viewers in an upcoming thread
π§§Follow me if you don't want to miss it and for more on YouTube.
And if you found this thread helpful retweet the top tweet π
twitter.com/RykerWasTaken/status/1620418057570230277