Are you an eCommerce brand looking to 2X your conversions? Here's a 🧵 on how to go about it.

1. Benchmark, Analyze and Identify Opportunities - Identify strong and weak areas in Product (4Ps), Checkout Funnel, Website UX, Landing Pages, and Performance



2. Start A/B Testing the Weakest Areas. A/B testing is one of the most effective ways to measure the impact of changes to your website. Use it to measure the impact of any changes you make to your website, such as changes to the design, copy, or functionality.

3. Optimize site performance (especially for mobile) across page loading speed, navigation, and image optimization. This is the #1 cause of drop-offs (especially in emerging markets).

4. The checkout process is one of the most critical steps in the eCommerce funnel, so make sure it’s as easy and streamlined as possible. Remove unnecessary steps, offer multiple payment options, and ensure your checkout page is secure.

5. Continuous Improvement - While doing all of these, ensure that you have a strong analyst crunching the #s looking at all the critical aspects of the site. Has anything new broken? Are there new opportunities? Any trends that have changed and keep improving.


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If you are facing some challenges around your site and want to have a quick chat, feel free to DM me.

2X your eCommerce conversions - A few steps

How much 3D &amp; animation is too much? I've been following and have also built on DESO in the past. 

My views: It was too heavy, too slow, too painful &amp; overall, a very poor UX. Check out http://deso.com
and let me know what your thoughts are. 

Curious if I'm the odd one.

On the topic, this is what @mcmarsh said on DESO ... 

How much 3D is too much?

#Analytics is like teenage sex; 

Everyone talks about it; nobody knows how to do it; Everyone thinks everyone else is doing it, so everyone claims they are doing it too!

👉You've heard this one. What about this next one?

#Analytics for SMBs is like post-baby sex; 

Nobody expects to do it; you think it is overrated, and while it may be a ‘nice to have’, after a long tiring day, it’s not your #1 priority. 

That is where automation and standardized solutions are the key.

@gauravpatni - Gazal wrote a post for us on this topic. I wanted to credit her with the quote, but didn't have her id. 

Is she on Twitter?

#Analytics is like teenage sex 

✍️ Blogging Platform where Writers/Bloggers get paid to write and users get paid to read content, rate and review the posts and promote dApp/content on social media.

💪 Fitness Platform where coaches get paid in tokens and users earn tokens by working out/doing fitness-related tasks.

🎵 Music Streaming App where musicians get paid to produce music, and listeners get paid to curate playlists, rate/review music and promote dApp.

🛒 E-commerce Platform where users get tokens to rate and review products and promote them on social and merchants  earn points for listing &amp; fulfilling orders

🍕 Food Delivery App where users get paid tokens to rate/review food/restaurants and can use the tickets to discount future orders

👨‍👩‍👧‍👦 Social Media App where users get paid to create content, engage with content, and refer users into it.

💭 Chat Messaging App where users get paid to build communities (invite users) and also for engaging in conversations (cold-start problem)

💼 Job Board Website where users get paid to post jobs, apply for jobs, provide reviews and promote the app on other socials.

💻 Cross-chain aggregators where users post one kind of content on the app, and it gets posted cross-chain. This applies to all of the above ideas, of course.

📈 Data Analytics Platforms - As more and more dApps get built across chains, analyzing the data will become more critical. While each tool will still have its analytics, cross-app &amp; cross-chain analysis could drive decisions on which app/protocol to use.

While many of these are being built as we speak, most are missing the Web3 and essential UI/UX elements to be able to scale. But, a shout-out to all those starting to build because the future of social is decentralized and #web3.

10 Web3 Project Ideas for 2023 

Here’s how to perform conversion rate optimization

A step-by-step guide 🧵

1️⃣ Data Collection

This involves collecting, analyzing, and presenting that analysis to your team. That will help you brainstorm and understand your best improvement opportunities. 📊

2️⃣  A/B and Multi-Variate Tests

- Identify a tool that you are comfortable with to run A/B Tests &amp; MVTs
- Prioritize your lowest performing areas and highest impact areas
- Brainstorm ideas within the team and get feedback
- Execute the tests 📊

3️⃣ Continuous Improvement

A 1% improvement in conversion each week gets you 67% improvement in conversion within one year. Many success stories have been built around experimentation/test-n-learn.

4️⃣ Deep data analysis 

Attrition rate analysis and other such across the various site and customer behavior data available with you.

- Prepare a rich data set
- Cleanse data to make it usable
- Identify the right techniques
- Run the analysis and interpret results
📊

5️⃣ Funnel Analysis

Understand brand awareness to sales/lead generation, and customer retention and loyalty.

You can set up and use your Web Analytics Tools as your most high-impact lever as a Digital Analyst. 📊

What did I miss?

How to perform CRO?

How to perform conversion rate optimization ... A step-by-step guide 🧵

2️⃣  A/B and Multi-Variate Tests

- Identify a tool that you are comfortable with to run A/B Tests &amp; MVTs
- Prioritize your lowest performing areas and highest impact areas from Step 1
- Brainstorm ideas within the team and get feedback
- Execute the tests 📊

3️⃣ Continuous Improvement

A 1% improvement in conversion each week from Step 2 gets you 67% improvement within one year. Many success stories have been built around experimentation/test-n-learn.

4️⃣ Deep data analysis 

Attrition rate analysis and other such across the various site and customer behavior data available with you.

- Prepare data set to make it usable
- Identify the right techniques/frameworks
- Run the analysis and interpret the results
📊

5️⃣ Funnel Analysis

Understand brand awareness, sales/lead generation, customer retention, and loyalty.

You need to set up and use your Web Analytics Tool effectively. They are your highest-impact lever as a Digital Analyst. 📊

What did I miss?

How to perform CRO - Step by Step

Just because you founded the company and own the most stock or have the backing of other shareholders or have the most experience doesn’t mean you should be the CEO. You should only be the CEO if you are the best person for the job.

Startups that have raised funding from VCs are celebrated and looked up to as hero figures. I get it. I admire founders for their ability to secure VC money.

Building profitable ventures that create employment opportunities are equally important in a country like India.

My Start-up advice for first-time founders:

1. Hire Slow, Fire Fast
2. Find a co-founder with complementary skills, similar dreams, and values
3. Solve a problem
4. You are never “ready”, get started
5. Raise money quickly

1 of 2

6. Make money
7. Don't run out of money.
8. Never compromise values for short-term gains
9. Never ignore your people
10. Focus on your mental health
11.. Focus on your personal life, family, and friends

What would you add/remove?

2 of 2

My Startup Advice for First-time Founders

Six key steps to increase conversions in your eCommerce store.  A 🧵

1. Review the customer journey: Analyze the customer journey from when they land on your site to when they make a purchase. Identify points of friction that prevent customers from completing the purchase. User Experience and Data Analysis.

2. A/B test your landing pages: Test different versions of your top landing pages to see which leads to lower bounce and more conversions. Experiment with different design elements, messaging, and calls to action.

3. Optimize your checkout process: Make sure your checkout process is as streamlined as possible. Add a progress bar to show % of the process completed.

4. Leverage Personalization: Utilize personalization techniques to create experiences tailored to individual customers. This could include product recommendations, special offers, and more.

5. Monitor customer feedback: Monitor customer feedback to see what customers like and don’t like about the shopping experience. Use this information to make improvements that will make customers more likely to convert.

6. Analyze your data: Analyze your data to identify trends and patterns in customer behavior that can help you optimize your marketing and conversion efforts. By taking these steps, you should be able to improve your eCommerce store conversion by 10X in one year.
