We're big fans of @NotionHQ. Apparently, 20 million others are too. But what strategies made it earn its decacorn ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ status?
๐งต @Ruchin_Kulkarni goes into the nitty-gritty of how the productivity tool grew to 20M+ monthly active users.
producthunt.com/stories/notion-the-all-in-one-productivity-tool?utm_medium=social&utm_source=twitter&utm_campaign=distribution
How did Notion package its use cases?
๐จโ๐ฉโ๐งโ๐ฆ Something for everyone โ The customizable nature of the product has seen adoption with use cases ranging from Gen Z TikTokers organizing school work to multinationals like Adobe and IBM managing workflows for their 10,000+ workforces.
๐ฎ Betting on the future: Notion is very popular amongst startups and accelerators (500startups, Ycombinator) courtesy of a dedicated startup program that extended $1000 credits to participants.
๐จ๐ปโ๐จ Unleashing creativity: Templates also doubles down as a stage for users to explore their creatives sides and craft custom workflows, share the results with the community and monetize them using paywalls facilitated by tools like Gumroad.
๐ Building a community: Notion successfully channeled this user behavior to create thriving online communities. r/notion with 150k+ users and a Twitter handle with 200k+ followers actively engage and become an avenue for users to exchange information and empower each other.
๐ฆธ๐ปโโ๏ธ Promoting your champions: Notion elevated their power users to Notion consultants or Notion Pros certifying them as experts licensed to offer services around setting up and managing Notion accounts.
What are your thoughts on Notion's GTM strategies? Let @Ruchin_Kulkarni know in the comments. ๐
producthunt.com/stories/notion-the-all-in-one-productivity-tool?utm_medium=social&utm_source=twitter&utm_campaign=distribution