How to automate a welcome email series with Zoho Campaigns

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Welcome series emails generate 320% more revenue than promo emails. They're your best chance at making a good (profitable) first impression. Here's how to automate one for $0 🧵:

Earlier this week, we talked about how to automate a welcome series in Sendinblue: twitter.com/PortageLabs/status/1513547447234035715

We've also explained how to do it with MailerLite:

Today, we'll explain how to use Zoho Campaigns for an email series. Pros of Zoho Campaigns: • Powerful automation canvas • Big template gallery • 6,000 emails/month Let's go!

Create a free account and start building an automation workflow:

Zoho offers a template to get you started — we'll take full advantage:

Like the other platforms, you'll start by selecting a trigger. For a welcome series, it's whenever a customer joins your mailing list:

Zoho sets the first delay to one day, but feel free to lower the time. Now let's work on the first message:

You can personalize the subject line to increase your conversions:

From there, you'll see the option to create the email content. You have several options — create your own template, use one from the Zoho gallery, etc.

We'll use a pre-designed template. To add personalizations into the text, you can use the 'Merge Tags' tab:

With this template, you don't need to add blocks — just modify them to your liking. When you're done, activate your automation:

You'll get a prompt that your emails need reviewing before you can send them:

Once approved, you're good to go! Found this thread useful? Follow us @PortageLabs for more tips, tricks, and case studies on how to supercharge your output with martech.