👋 Hey artists, are you struggling to effectively market your work? Today, we're sharing a beginner's guide to storytelling for artists, a powerful marketing strategy. 🎨📈

🎭 Storytelling is a powerful tool that can help you connect with your audience on a deeper level. 🤝 By sharing your journey, inspiration, and creative process, you can create a bond that goes beyond a simple transaction. #ArtMarketing

📝 Start by identifying what makes your art unique. 🔍 What's the story behind it? What inspired you to create it? By answering these questions, you can start crafting a narrative that resonates with your audience. #ArtMarketing

📷 Visuals are crucial to your storytelling strategy. 🖼️ Share behind-the-scenes glimpses of your creative process, showcase your work in different settings, and highlight the details that make your art special. #ArtMarketing

📣 Don't be afraid to be vulnerable and authentic. 🙌 Share the highs and lows of your creative journey, and be open about the challenges you've faced. Your audience will appreciate your honesty and relate to your story. #ArtMarketing

👥 Lastly, don't forget to engage with your audience. 🤝 Encourage them to share their own stories and connect with you on a deeper level. By building a community around your art, you'll create loyal fans who will support you in the long run. #ArtMarketing

🌟 Are you ready to start telling your story and build a stronger connection with your audience? Check out our blog post for more tips and tricks on effective storytelling for artists! #ArtMarketing 📈🎨

Check out our blog post for more tips and tricks on effective storytelling for artists! https://www.madrigal-magazine.com/post/storytelling-for-artists-beginners-guide-to-an-effective-marketing-strategy #ArtMarketing


You can read the unrolled version of this thread here: https://typefully.com/Madrigal_Art/UMLcCsu

The Beginner's Guide to Storytelling for Artists

Are you struggling to design your art collection? 🤔 Choosing art that reflects your personality can be challenging, but fear not! We've got some tips to help you get started.

#ArtCollection #PersonalStyle 🎨

First, consider your personal style. Do you prefer bold and vibrant pieces or more subdued, minimalist art? Understanding your tastes will help you curate a collection that feels authentic to you. 🎨

Don't be afraid to mix and match different styles and mediums. Combining paintings, sculptures, and photography can create a dynamic collection that tells a unique story. 📸🖼️

Remember that art is subjective. What speaks to one person may not resonate with another, and that's okay! The key is to choose pieces that you love and that make you happy. ❤️

When selecting art, consider the mood you want to create in your space. Are you looking for a serene, calming atmosphere, or a more energetic and lively vibe? Your art can set the tone. 🌟

Finally, think outside the box. Don't limit yourself to traditional art forms - textiles, ceramics, and even vintage posters can add character and personality to your collection. 💫

With these tips in mind, designing an art collection that truly reflects your personal style is within reach. Start exploring different artists and pieces that speak to you! 🎨

Ready to start building your art collection? Head over to our website to learn more about how to select and showcase the perfect pieces for your space. 💻

https://www.madrigal-magazine.com/post/designing-your-art-collection-making-your-art-selection-fitting-your-personality

#MadrigalMagazine #ArtCollection


You can read the unrolled version of this thread here: https://typefully.com/Madrigal_Art/4BXChQf

Tips for Designing Your Art Collection to Reflect Your Personal Style

🤔 Interested in investing in contemporary art? Want to learn how to spot emerging artists and trends? Look no further! Here are some tips to get started. #artinvesting #emergingartists

🎨 Keep an eye out for artists who are pushing boundaries and experimenting with new mediums. These artists often pave the way for new trends in the art world. #arttrends #contemporaryart

🌟 Don't overlook emerging artists who have already garnered some attention in the art world. Look for artists who have won awards or been featured in exhibitions. They may be the next big thing. #emergingartists #artworld

🔍 Do your research before investing in an artist. Look into their education, exhibitions, and sales history. You want to make sure you're investing in an artist with a promising future. #artinvesting #research

💰 Investing in contemporary art can be expensive, but don't be afraid to start small. You can always build your collection over time. And who knows, that small investment could turn into a big one down the line! #artcollection #investsmart

🌐 Ready to start investing in contemporary art? Check out Madrigal Magazine for more tips on spotting emerging artists and trends.

https://www.madrigal-magazine.com/post/investing-in-contemporary-art-how-to-spot-emerging-artists-and-trends

Happy investing! #contemporaryart #investmenttips #CTA

You can read the unrolled version of this thread here: https://typefully.com/Madrigal_Art/aPjE4my

Tips for Investing in Contemporary Art

👋 Attention Artists! Are you struggling to get your paintings in a gallery? 🎨 Here are a few tips to help you get started! #art #gallery

🔍 Research is key! Make sure you find galleries that showcase artwork similar to yours and understand their submission guidelines. 💻

🎁 Consider offering a gift to the gallery owner or curator. It doesn't have to be expensive, but it shows your appreciation and can help make a positive impression. 🤝

🗣️ Networking is important! Attend art shows and events, and talk to other artists and gallery owners. You never know who might be able to help you get your foot in the door. 🤝🎨

📸 Make sure your photographs of your artwork are of high quality. A blurry or poorly lit image can turn off a potential gallery owner or curator. 📷🖼️

💪 Persistence is key! Getting your artwork in a gallery can be a long process, but don't give up! Keep creating and keep submitting your work to galleries. 🙏🎨

💻🖼️ Ready to take the next step? Head over to our website to find more tips on how to get your paintings in a gallery!

https://www.madrigal-magazine.com/post/how-to-get-your-paintings-in-a-gallery

#art #gallery #painting #tips

You can read the unrolled version of this thread here: https://typefully.com/Madrigal_Art/jiHZb2h

Tips for Getting Your Artwork into a Gallery

Want to start your own art collection but don't know where to begin? 🎨 Our latest article has got you covered with tips and tricks to get you started on your journey. #artcollection

First step is to determine your personal taste and style. What type of art speaks to you? 🤔 Take time to explore different artists, galleries, and art fairs to expand your knowledge and find pieces that resonate with you.

Research is key when it comes to building your art collection. 🔍 Learn more about different artists, art movements, and styles to help you make informed decisions. #artresearch

Don't let budget constraints hold you back from starting your collection. 💰 There are plenty of affordable options out there, such as prints or works from emerging artists. It's all about finding what speaks to you.

When you start collecting, it's important to consider how you will display and store your pieces. 🖼️ Invest in proper framing and conservation to protect your art and make sure you have enough space to showcase your collection.

Remember, your art collection is a reflection of you and your passions. 🎨 Don't be afraid to take risks and choose pieces that speak to you, even if they don't necessarily fit a certain mold. Let your collection showcase your individuality.

Ready to start your art collection journey? Head over to Madrigal Magazine for more expert tips and advice! 📖 Our team is passionate about all things art and we're here to help you build the collection of your dreams.

Read the full article (and much more!) on the Madrigal Magazine website here: https://www.madrigal-magazine.com/post/how-to-start-an-art-collection

Thanks for reading!

How to start an art collection: a thread

🖊️ Honoré de Balzac once said: "For the artists, the biggest problem to solve is to put themselves in view."

I think that's what artists need the most: visibility, because it brings sales, notoriety, opportunities...

Let's see how to grow as an #artist.

🧵 Thread 🧵

1. Find people with same interest

Start working your network, get your work in front of everyone, and ask questions. Be an amateur. Finding a group / community of people with the same interest will help you.

And these people will talk about you, and tell you how to improve.

2. Don't sell a product but...

...sell an experience! Sell your story, the story of your artworks; talk about your vision, your passion and everything related to the CONTEXT.

Sell emotions, not a canvas.

3. Show a bit of your work, everyday

Doing a bit everyday is easier and will make you appear more consistent in your communication. At then end of the day, 30 days of content is better than 2 days of putting everything out.

4. Show your backstages

People want to see what is behind the magic. Showing how you create this artwork will give a lot more value to this artwork.

Because the process of creation has something mysterious and people can rely on this (more than "just another artwork").

5. Be a good storyteller

Master the ability to tell stories and you will master marketing. People are in need of stories, because stories are emotional.

Trying to sell something without having a bit of storytelling in it will make it appear as an another artwork.

6. Teach what you've learned

Teaching is a good way to make people curious about you. But it is also a good way to learn even more, thanks to the discussions you have while teaching.

That can also create opportunities if you want to build coaching sessions for other creatives.

7. Sell yourself

It's hard to hear, but your works are less important than YOU. Your works are made by you, and you should be the one in front of it.

Personal Branding is a game-changer when it comes to sell yourself: be a one-man brand, and spread it.

8. Stay close to everyone

Always keep an eye on people asking questions, posting comments or sending you messages. You NEED to answer to everyone, because this is part of your growth process.

You build a community step-by-step, and mostly by talking 1-on-1. Don't dodge it!

➡️ You found it interesting?

1. RT the first tweet of this thread - this will be a HUGE support
2. Follow @AnthonyMlns for more resources on "How to grow your career as an artist"
3. You can also visit www.madrigal-studio.com for more!

Thank you 🙏

Show your work!

Dear #artists,

Here is a compilation of this week's threads that will help you as an #artist. Use them to grow your career!

#ArtGallery #ArtMarketing #ArtConsulting #MarketingStrategy #ArtistsOnTwitter #PersonalBrand #PersonalBranding

Master Thread 🧵

1. Networking for #Artists 101

You thought it was not for you? You're wrong!

Read it here: https://twitter.com/AnthonyMlns/status/1546498302983540741?s=20&t=kYXE8rOuMlSZakSGGdM1ug

2. #Networking for Artists: the basics

An easy strategy to start networking today! More details here: https://twitter.com/AnthonyMlns/status/1546905988669657088?s=20&t=kYXE8rOuMlSZakSGGdM1ug

3. General sales tips for selling #Art

Some random tips I teach when it comes to overpassing the selling issues. More details here: https://twitter.com/AnthonyMlns/status/1547223078823817217?s=20&t=kYXE8rOuMlSZakSGGdM1ug

4. How to sell without being salesy

You just want to show your work and sell without trying to? This is for you! Read this: https://twitter.com/AnthonyMlns/status/1547521311437496321?s=20&t=kYXE8rOuMlSZakSGGdM1ug

5. 3-step sales framework from galleries

How to sell like galleries? Small guide here: https://twitter.com/AnthonyMlns/status/1547993151905837058?s=20&t=kYXE8rOuMlSZakSGGdM1ug

6. Newsletter for Artists: Why you MUST have one

Newsletters are a big part of marketing today. Here are some thoughts about that for artists: 
https://twitter.com/AnthonyMlns/status/1548355539540709377?s=20&t=kYXE8rOuMlSZakSGGdM1ug

Master Thread #3

👨 Art Buyer Profiles - From Collectors to Everyone

If you have some art available, you have to sell it. Let's see who are these potential buyers.

Thread 🧵

👉 There are four main types of people who might be interested in your art:

1. Art Collectors
2. Art Lovers
3. Other artists
4. Everyone Else

Let's see each one in detail! 👇

1. Art Collectors

These people have an eye for emerging artists and want to invest in their future careers by buying their work when they're still relatively unknown. Collectors usually purchase to resell later, so they tend to pay less than the retail price for the piece.

2. Art Lovers

They enjoy looking at artwork and collecting pieces that speak to them personally or reflect their interests or aesthetic sensibilities. They may not have a keen eye for emerging artists but they might be drawn toward certain styles just because they like them.

3. Other artists

They are in the best position to know what is good or not in terms of art. They can buy pieces from each other because they want to support them and as they are a part of a community and share many things, it makes sense for them to help each other this way.

It's not unusual to see that some artists are also art collectors—they invest in others and wait for the return on investment later on!

4. Everyone Else

This category includes casual shoppers who aren't necessarily collectors but simply like what they see when they walk through an art gallery and want to buy something for their home.

These individuals may be more interested in the overall aesthetic than any particular artist's work—but they are the best customers! They don't discuss price, they just like it and want it!

Each type has different motivations for purchasing art, so it's essential to understand what they're looking for so that you can price your work accordingly.

👉 Who's yours?

➡️ You found any of these interesting?

1. Follow @AnthonyMlns for more resources on "How to grow your career as an artist"
2. You can also visit www.madrigal-studio.com for more!
3. Send me your questions if you have some! DM opens.

Thank you 🙏

Art Buyer Profiles - Types of buyers

💰 Overcoming price objection as an artist is one of the main question you'll have to deal with in order to improve your career.

➡️ I worked this question. A lot. And here is what I can say.

🧵 LONG Thread 🧵

Artists are often asked to discount their work, or told that it's "not worth the price." 

As an artist, you might be tempted to discount your work or lower your prices just to make a sale. But when you do this, you're not only hurting yourself, but also the value of your art.

If you find yourself struggling with pricing your work, here are some tips for how to overcome price objection as an artist:

• Review your pricing
• The "down-sell" technique
• The "comparison" technique
• The "what's your budget" technique
• The "payment plan" technique

• The "what's your price" technique
• The "discount" technique
• The "value" technique

Let check that in details!

1. Review your pricing

➡️ First of all, is your pricing good? How did you define it? Are you aligned with your market?

• Check other artists' price
• Put your costs in the equation
• Add your artistic value

You should have a good price.

2. The down-sell technique

➡️ Keeping them as client, on another (cheaper) artwork.

If the price is too high, but they are interested, you should present them cheaper work, still explaining why the 1st one is more expensive.

This is where prints are actually a good option.

3. The comparison technique

➡️ Use other artists' works as example.

If they they're not interested because of the price, show them a similar piece by another artist that is more expansive than yours and explain how you offer a similar quality and emotion at a lower price point.

4. The "what's your budget" technique

➡️ Ask them their budget and suggest something

Maybe the price is not even the problem. If they say "it's too high", they may have change their mind on the piece. Ask their budget, and show them something else accordingly.

5. The "payment plan" technique

➡️ Split the payment, but keep control

It's maybe to high for one payment, but with multiple payments, that's ok. Propose it, by saying "You pay [X%] now, and 3 other payment next months, and I'll send you the piece right after".

This technique is really powerful, but it cannot be used without any discussion before. 

You need to know if the person's REALLY interested, explain your art value, and once the connection's made, this is something you can propose.

6. The "what's your price" technique

➡️ Ask the client "How much would you pay"

This is a good (and fun!) way to start negociating. Keep in mind that they will say less than expected (of course), but you can test them and see their seriousness.

7. The "discount" technique

➡️ Propose a discount, but not for free

Price is too high but the person is REALLY interested. You can propose a discount (10% max.), but try to get something from it. For instance, a post on social media promoting your work.

Give to get, or don't.

8. The "value" technique

➡️ Show the value of your art, so they don't negotiate

This is my favourite technique. You have to work your personal branding, your storytelling and your art's story BEFORE anything else. As a result:

• You will only get "GOOD" clients

• They will not negiotate or complain the price
• The VALUE of your art will be so big, they will even think that this is actually a good deal.

Why? Because the emotions you created will take over the logic (price) and they will want it.

Read this for more info on this technique: https://twitter.com/AnthonyMlns/status/1542838528341553153

You don't have to change your prices—you just have to change how they perceive them.

Contact me, and we will do that together!

How to overcome price objections

Writing a newsletter as an #artist is a MUST HAVE.
This is an exclusive way to communicate with YOUR audience.

➡️ 30% of sales in Art are made by recurring clients.

Ready to start yours? Here are some points before starting.

Thread 🧵

#ArtMarketing #MarketingStrategy

1.  What to say to subscribers

A good art newsletter can keep subscribers updated on:
• When new work becomes available for purchase
• When there are upcoming exhibitions or talks
• Any changes to your website or social media accounts

2.  Stay in touch with your audience

Newsletters are a great way to reach your audience. People are more likely to open an email than read a post on social media (if they see it!), and you can create a special message that’s tailored just for them.

3.  Use a dedicated platform

Use Mailchimp or a similar email marketing service to create your email capture pages, manage your subscribers' list and send them the emails. Mailchimp can be integrated with almost every website, which is even better.

4.  Do it monthly

The ideal frequency for sending a newsletter is once a month. It’s important to be consistent and make sure your readers know what to expect when they open their inboxes.

5.  Keep it short

A good practice is to keep your emails short — no one wants a long-winded message explaining every detail of your work. Include valuable content (with some exclusivity for instance) without wasting anyone’s time.

You're doing it for THEM, not for you.

Just like with social media, it’s important to give email updates on your work and let people know when there are opportunities to buy or see your work.

Develop your community and be closer to them thanks to newsletters.

Start yours now!

➡️ You found any of these interesting?

1. Follow @AnthonyMlns for more resources on "How to grow your career as an artist"
2. You can also visit www.madrigal-studio.com to schedule a FREE call with me
3. Send me your questions if you have some! DM opens.

Thank you 🙏