"What if forks were made of salt?"

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One simple question got a New YouTuber 3.7 million views in one month... "What if forks were made of salt?" Here's why it went viral:

Idea You think: -Can you make a fork out of salt? -How will he be able to make it? -Will the food even taste good? Also, a similar video idea from another Youtuber in the niche went viral, and the title format of "What if" is proven to get high views on YouTube

Thumbnail: 1. Blurred face gives a low-quality feel to make the idea more believable, which increases clicks. 2. Text clarifies that the object is a fork, reducing confusion 3. Transparent objects have gone viral before, as well as "the object first" thumbnail style

3-Step Intro: 1. Premise - What's happening in the video? 2. Curiosity - Why stay till the end? 3. Criteria - What's needed to achieve the challenge? This keeps the intro concise, creates another hook, and tells the audience how the video will progress

Simple storytelling structure: The video contains lots of fails, which makes you ask: "Is it even possible to make this fork?" This builds tension, making you want to watch to the end It also makes the resolution of the video feel more satisfying

Contrast effect When opposites are combined, we contrast them to make sense of the information So in the video, sad music is played while discussing a funny topic (the salt fork) which creates contrast. This contrast makes you laugh, increasing viewer satisfaction

Refreshing content The video is creative, funny, and the creator shows off his unique personality Most importantly, the video isn't forcing you to watch, it focuses on you having a good time With YouTube focusing on viewer satisfaction, this was a contribution to its virality