I've studied over 7339+ hours of YouTube
Here's why viral videos get views:
The Impossible Climb
Idea > It Makes you ask if the modded bike can climb the hill
Thumbnail:
1. Low camera angle to emphasize the steep hill
2. The focus of the thumbnail is on spiked wheels to create curiosity
3. The dirt leads your eyes, creating an illusion of height
Does A Pillow Work As A Silencer?
Idea > It's naturally interesting and has done well in the past
Thumbnail > The black of the gun contrasts with the white of the thumbnail, creating contrast
Title > Straight to the point and easy to understand, making you impulsively click
Proving YouTube Isn't Luck:
Idea: Challenges the belief that YouTuber's success is based on luck
Title: "Secret" intrigues viewers as they feel left out, so it compels them to click
Intro: Intro confirms you clicked on what you were looking for, then creates curiosity
Trying the Strongest Alcohol
Title: Trying things is a proven format by The Try Guys that gained 2.5b+ views
Video Structure: The longer you watch the video, the stronger the alcohol gets. This creates a reason not to skip to the end, and progression makes viewers enjoy it more
How many pressure washers does it take to fly?
Thumbnail: Realistic, which makes it authentic. Also the reaction is funny, but it also shows how dangerous it is to fly with pressure washers
Intro: The intro starts off as relatable, then he diverts expectations to make you laugh
World's smallest cat
Idea: The world's smallest and world's biggest objects consistently do well on YouTube
Thumbnail: The leaf gives
Skydiving Without Parachute
Thumbnail > Having no shirt shows the creator is a daredevil, making the content seem more believable and making you want to click more
Video satisfaction > It builds tension, then releases it, which creates dopamine, satisfying the viewer
Jumping Into A Stadium
Idea > Parachuting is a topic that does consistently well as it has implied danger
Thumbnail > Being symmetrical makes the thumbnail satisfying and visually interesting, increasing the likelihood of clicking
What pretending to be crazy looks like
Idea > This opens a loop "What does pretending to be crazy look like? Would I be good at pretending?"
Thumbnail > It's mid action which makes it more dynamic and exciting. He also looks guilty which ties into the text showing he was caught