"As the votes were being counted after the LA mayoral primary in early June, one of the hot topics of discussion among local political nerds was when mall master and surging candidate Rick Caruso would unleash his next major round of campaign ads."
lamag.com/citythinkblog/the-calm-before-the-second-rick-caruso-storm-is-ending-soon/
"You likely remember them well because they were inescapable on television for nearly four months: Caruso, sitting in a director’s chair in a light blue sweater, referencing the city’s homelessness crisis and telling us that he’d work for $1 a year"
"No one who I know that’s watching the campaign closely expected Caruso to be TV-quiet through late August—particularly after he dropped a mind-boggling $41.5 million in the primary."
🔗: lamag.com/citythinkblog/the-calm-before-the-second-rick-caruso-storm-is-ending-soon/
"If Caruso has been quiet, then it is 100﹪ strategic. The takeover of every TV in LA during the primary, along with copious Caruso Facebook and YouTube ads, when the ballots were counted Caruso had captured 36﹪ of the ballots slightly while Bass won."
"The summer has been a muted battle, but the war runs for another 75 days—and it certainly feels like things are about to explode."
Read the entire column from @JonRegardie here: lamag.com/citythinkblog/the-calm-before-the-second-rick-caruso-storm-is-ending-soon/
Los Angeles Magazine
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