What if David Goggins was a startup founder?

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What if @DavidGoggins was a #startup founder? What tactics and strategy would the "hardest mothef***er alive" apply while building a company? And what absolute WILD shit would come out of his mouth in doing so? I think about this often.🧵 #gogginsasafounder #davidgoggins

First, let me say I take liberties of assumption, bc I'm 100% certain he'd rather fight wildland fires and smoke us plebes in ultramarathons than suffer the fluorescent lights of a co-working space for "perks" like stale drip coffee and tripping over charging e-scooters.

Second, if you aren't familiar, @davidgoggins is a retired Navy SEAL who endured Hell Week 3x, has run an offensive # of ultramarathons under grueling circumstances (health conditions chief among them), and broke the world pull-up record just bc he felt like it.

Basically, he does crazy shit just because he's alive and because he can. My own personal ethos. NOW, I'm running a company, and quote him to my team frequently. But the more I think about it, the more hilarious I think it'd be to bring Goggins to the office for a day.

Water breaks? Soft. Hydration is dead weight, and you only set your team up to need bathroom breaks. Solution: only hire men, so they can pee off the 7th floor balcony if + when absolutely necessary. Sorry to the #NYC tourists/commuters entering Grand Central below.

Caffeine? We have an intolerance. So you do, too. Won't so much as *smell* coffee in here! Solution: Toughen up. If I only slept 16 hrs across 4 days in the 240 mile Moab race, 4 of which were in hospital, you can make it through your 9 hrs in a knockoff Aeron chair, Chad.

Ghosted by a #VC? Cry me a river. Take my peer @jockowillink's mantra: "Good. You keep more of the company." Solution: Run 100 miles to spell out your DocSend link via #mapmyrun and blast it to the entire venture ecosystem. Work smarter AND harder. (BTW I would 💯 do this.)

Anyway, just finished @davidgoggins new book "Never Finished" (hey, wait...?) and he never ceases to amaze, inspire, and endure. I've done his #4x4x48 challenge, climbed Everest Base Camp w/ a parasite, run 26.2s around the 🌍, and continue to dig for the "new deep end."

Physical challenges/mental toughness are my 🍞+🧈, but it's incredible applying lessons learned in the freezing cold, thru exhaustion + monsoon szn, heat waves + hospital-grade illness, to the founder journey. Come along and let's #goggins our way through. #neverfinished

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