Apple keeps crushing it because their design team breaks every product design rule:

• 3-5 year development cycles (5x industry standard)
• ~20-member teams
• Daily prototype reviews

Once you see why they do it, you can't unsee everything wrong with traditional designs🧵

Apple’s first board chair Mike Markkula circulated a memo reminding the staff, “People DO judge a book by its cover.”

Since then, Apple follows the design philosophy Steve Jobs created in the 1980s

Steve had always been obsessed with product design:

"It doesn't cost any money to make products look great. 

These objects will be at everyone's working and educational environment and we have a shot at putting a great object there."

1. Saying "No"

During Steve Jobs’ first visit to Jony Ive’s design studio, he looked around, and said, “Fuck, you’ve not been very effective, have you?” 

Jobs knew Ive was full of ideas and potential.

“You can achieve so much by how often you say no." 
He said and went away.

The result?

Jony Ive was the man behind these products' design: 
2016: AirPods 
2015: Apple Watch 
2010: iPad 
2008: MacBook Air 
2007: iPhone 
2004: iPod Mini 
2002: iMac G4 
2001: iPod 
2000: G4 Cube 
1999: iBook G3 
1998: iMac 
1993: Newton MessagePad

2. Stripping off management.

Ken Kocienda (principal engineer of iPhone software) said Apple didn't even have product managers when they built their first iPhone.

https://x.com/kocienda/status/1563917075189358593

Steve believed the greatest people are self-managing. 

They don’t need to be managed. 
Once they know what to do, they’ll go figure out how to do it.

That's why Apple's design teams, who built the iPhone, iPad, and Mac, only had 20-member teams

Steve was clear about setting the expectations and letting the team control things.

A perfect example of level 5 delegation.

Something which most founders struggle today.
They fear losing control over the company if they delegate.

3. Pure passion.

Apple's design would not stand out if it wasn't for Steve's passion for design.

His obsession over building insanely great products has made Apple what it is today

You can just see the difference:
(Inside of Apple Watch vs Pixel Watch)

And the way he also designed his presentations.

You could just see how he made it super easy for consumers to understand what the device was and how to use it.

Luckily for us, Carmine Gallo studied how he did it in her book, "The Presentation Secrets of Steve Jobs." 

One of the biggest reasons why some of the companies struggle even after building great products, is because their founder doesn't learn to give up control.

This the cardinal sign of delegation

Something which Steve knew!

Steve built an incredible culture of trust and hired the most talented people in the world and then stepped aside.

He knew when and how to delegate.

In fact, he was able to simultaneously delegate across all 5 levels of delegation 👇 

Apple's Design Rule-Breaking Strategy

India recorded a 22-year high GDP growth at 8.7%.

Although India's per capita income is still below pre-covid levels.

But why has per-capita income not increased even when India has outperformed major economies like UK and America in terms of GDP growth?

A curious🧵

First of all, let us understand some basics quickly:

[1] What is GDP?

Gross Domestic Product(GDP) measures the value of all “final” goods and services that are bought by the final user.

[2] What is Per capita income?

Per capita income is the measure of the amount of money earned per person in a country or a geographic region.

It is calculated by dividing the country's national income by its population.

[3] How GDP is calculated in India.

The most commonly used metric for calculating GDP is factor cost.

Factor cost is the cost of goods or services in terms of the various factors which have played a part in its production or availability.

India mainly considers eight industries' factor costs:

1.  Agriculture, forestry, and fishing
2.  Mining and quarrying
3.  Manufacturing
4.  Construction

5.  Electricity, gas, and water supply
6.  Trade, hotels, transport, and communication
7.  Financing, insurance, real estate, and business services
8.  Community, social and personal services

       Image courtesy: Investopedia

This is an edited sample report.
We can easily tell that GDP growth has been 6.9%

We always say that GDP is the single standard indicator used across the globe to indicate the health of a nation's economy.

This brings us to a conclusion that:
GDP = Nation's economy

But if the nation's economy is increasing, why is per-capita income still stagnant?

It should increase with the nation's economy, right?

So what is GDP missing out on?
Is it really a good indicator of a nation's economy?

GDP does not cover income distribution.

The top 20% may earn 80% of the total income of the country and it will not be shown in GDP.

GDP does not account for income distribution in any way.

According to Census Report in 2021, India is predominantly rural, with the urban population being just 30 percent.

Rural people are mostly engrossed in odd jobs, which is a big chunk of unorganized markets.

And the urban predominately controls the organized markets.

GDP only counts goods and services that pass through organized markets, and it does not factor in the unorganized market.

They are not officially monitored by the government. 

Hence the output and income generated are not included in the calculation of a nation’s GDP

Hence the per-capita income does not grow linearly with GDP.

In fact, it has close to negligible relation with the GDP of a nation.

Although GDP is a good indicator of the nation's economy, it does not cover all the aspects.

That's it for me.

Every Wednesday I write a thread on personal growth, failures, finance, content creation, and more.

If you find this thread insightful please:

- Retweet the first tweet and help others find this thread.

- Follow me at  @Jatin_Kukrejas

You can read the unrolled version of this thread here: https://typefully.com/Jatin_Kukrejas/4s2kNFg

Relation between GDP and per-capita income

In Jan 2000, 1 USD was equal to Rs.42. Today it is close to Rs.78

That's approximately 4% fall every year.

According to IMF, INR will fall to Rs.94 per dollar by 2028.

But why is INR falling every year even when India has been one of the fastest-growing nations?

A curious🧵

1. High trade deficit

Trade deficit is the amount by which the cost of a country's imports exceeds the value of its exports.

And the numbers do not look good for us.

India's trade deficit rose 87.5% to $192.41 billion in 2021-22 as against $102.63 billion last year.

2. Rising crude oil prices

All the crude oil contracts happen in USD and India imports 85% of its crude oil requirements.

With crude oil prices going through the roof, it harms the Indian rupee against all major foreign currencies, especially against the USD.

3. Fiscal Deficit

Fiscal deficit is a condition when the government spends more than its total income.

Fiscal deficit = Total Expenditure – Total revenue (Excluding the borrowings)

The fiscal deficit of the government for 2022-23 is estimated to be Rs16,61,196 crore.

[4.1] The War
The ongoing Russia-Ukraine war has had a massive impact on the economic world, especially in India.

India is Ukraine's largest export destination in the Asia Pacific and the 5th largest overall export destination.

India majorly imports sunflower oil, iron & steel.

[4.2] Since the war, there has been a roaring increase in these commodities which had a major impact on India.

That's it for me.

Experimented with a new genre.

Do tell me if you liked it or not and whether I should make more threads on finance.

Every Wednesday I write a thread on personal growth, failures, content creation, freelancing, and more.

You can read the unrolled version of this thread here: https://typefully.com/Jatin_Kukrejas/uXXu2m0

Why INR is falling despite India's record growth as a nation

Most of the choices we make in life are a result of how self-aware we are as a person.

The decisions we make.
The actions we take.
The way we manage emotions.

3 daily hacks that will make you more self-aware which will help you form better choices in under 30 days.

A 🧵

1. Do nothing.

Yup, that's it.
Take 15 minutes from your routine, (ideally early morning)

Sit down on your chair.
Let your thoughts just flow in.
Do address them but not too deeply.

This will tell you where your mind is gravitating toward in its natural state.

Makes you self-aware of your natural thoughts.

2. Journaling.

Just before sleeping,
Take up a diary and pen.
Go to your terrace.
Feel the cozy air.
Write how your day went.

Journaling helps in better time management and also helps vent out your emotions.

Makes you self-aware of your emotions and how you spend your time.

3. Take a walk

In the evening,
Throw your mobile out.
Go out of your home.
Take a walk down your street.

It is SO underrated.

Being in nature, or even viewing trees, reduces anger, fear, and stress and increases pleasant feelings.

Makes you self-aware of your surroundings and helps provides calmness to your state of being.

Being self-aware is one of the most powerful traits of a human.

As Kunal Shah says:
https://twitter.com/kunalb11/status/1486419353855995904?t=EIrrY25XZLDf1zeDZLmLxw&s=19

That's it from me.



Every Wednesday I write a thread on personal growth, failures, content creation, freelancing, and more.

If you find this thread insightful please:

- Retweet the first tweet and help others find this thread.

- Follow me at  @Jatin_Kukrejas

Thanks for reading it till the end.
Have a Goodie Good(GG) Wednesday :)

You can read the unrolled version of this thread here: https://typefully.com/Jatin_Kukrejas/HFqLhWn

Why being self-aware is the most powerful trait in 2022

20 million people in India watch movies every day, which equates to nearly 2% of the entire population.

Clearly states the impact it has on our minds.

3 movies/shows that will improve your emotional well-being and the way you think in under 3 days.

A 🧵

1. Mega Icons

A 10-episode show covering 10 mega stars of the world.

From Virat Kohli to Sir Ratan Tata.

This show will take you inside the life of these mega icons.

Their internal battles.
Their circumstances.
Their choices.

Available on Disney+ Hotstar.

2. Shawshank Redemption

This movie is a living example of how deadly the combination of perseverance and hope is.

A quote from the movie that is imprinted on my mind,
"Hope is a good thing, maybe the best of things, and no good thing ever dies."

Available on Amazon Prime.

3. Forrest Gump

It shows us how a child with low IQ and twisted back, eventually achieves success in anything he puts his mind to.

Which in turn gives us the confidence that we too can achieve just anything.

A single tweet cannot justify its brilliance.

Available on Netflix.

These movies will definitely add layers of consciousness to your mind which will forever change the way you think.

That's it from me.



Every Wednesday I write a thread on personal growth, failures, content creation, freelancing, and more.

Also, do tell me if you liked this movie thread and want more of such curated movies :)

Till then have a goodie good Wednesday.

You can read the unrolled version of this thread here: https://typefully.com/Jatin_Kukrejas/YgoN4Hu

Movies that will change your perspective towards the world

A six-month internship at a Blockchain startup taught me numerous things.

Here's what I learnt about the blockchain industry and how people are building an empire of wealth.

A  Thread🧵

If you are reading this thread, you surely have heard about blockchain for a couple of years now.

Though everyone on the Internet is a 'blockchain enthusiast', not everybody knows the real trends happening in the blockchain industry.

While there are close to thousands of innovations happening in and around blockchain.

In this thread, I'm going to talk about 3 innovations that have the potential to change our way of investment and living.

1. Yield Farming.

Do you know what a bank does?

Well, yield farming pretty much does the same thing.

Many investors lend their crypto coins/tokens and build a pool of money that powers a marketplace where anyone can lend or borrow coins/tokens.

The users of the marketplace incur a fee that is used to pay the investors for lending their coins/tokens.

Though it sounds simple, the risk and the volatility it brings are pretty much high.

Not to forget about the complexity it possesses.

In 2020, Yield farming was the biggest growth driver for Defi (Decentralized Finance),  boosting its market cap from $500 million to $10 billion.

As more and more people gain knowledge, with time yield farming will become a common investment strategy for many of us.

2. Amalgamation of IoT and Blockchain.

IoT devices are a part of our lives.
From Amazon Alexa to Apple's smartwatch.

Although the data that it captures stays within the centralized system which can potentially have security issues.

That may lead to data breaches.

The inclusion of blockchain will solve major obstacles.

It will settle privacy issues.
It will make the IoT network more resilient by removing a single point of failure.
No one would be able to manipulate any data recorded by IoT devices.

Will definitely change the way we live.

3. Banking and Blockchain

The announcement of launching its own CBDC by RBI in FY23 will definitely have a lasting impact on our lives.

CBDCs are digital currencies backed by central banks, which in our case is RBI.

They're a digital form of fiat currency.

But why do we even need a CBDC?

1. It eliminates the third-party risk of events like bank failures or runs.

2. Cost of exchange of money between different countries can be lowered by reducing the complex distribution systems.

All these innovations are the tip of the iceberg that we'll witness in the upcoming decade.

Do put on your seat belts, cause blockchain will make your life change for good.

If you find this thread insightful please:

- Retweet the first tweet and help others find this thread.

- Follow me at  @Jatin_Kukrejas

Thanks for reading it till the end.
Have a goodie good Wednesday :)

You can read the unrolled version of this thread here: https://typefully.com/Jatin_Kukrejas/mEOJOY9

Blockchain trends for the upcoming decade

How the feeling of inferiority created a launchpad of growth for me and how it can help you become more inspired and accomplished.

A Thread🧵

We often attach the feeling of inferiority as a negative value.

We are often inferior about:
1. Our education
2. Our looks
3. Our weight

But what if I tell you that is feeling is actually good for you?

Let me explain with the help of my personal story. 👇

It all started back in August 2019.

I got admission to a Tier 3 college while all my friends got admission to a much better one.

I started to feel inferior about my education.
I DID NOT like my college.

Every day at college took away my will to study ANYTHING.

The feeling of inferiority was at its peak and was turning into an inferiority complex.
(Yes both are not the same)

That's when due to the spread of Covid-19, the nation saw a worldwide lockdown.

My college got closed until further notice.

Inferior about education and in turn about my future, I panicked.

I had to get rid of this feeling.

That's when I took the courage to change my situation.

I started experimenting with many careers.

From coding to graphic designing to marketing, I experimented with it all.

And today I have done multiple internships in the writing and marketing domain.

I'm more confident and inspired than I ever would be.

When I look back, I realized all this was possible because of that feeling of inferiority.

It basically created a launchpad for my growth.

We often misjudge this feeling.

We treat it as something negative.
But it actually creates an environment of progress.

An environment where one is never comfortable with its situation.

The only friend this feeling of inferiority needs is courage.

Inferiority + Courage =  Growth.

So if today you're feeling inferior about anything in your life, just remember that a single step of courage to change will generate multifold returns.

You are only one step away from building a launchpad that will sore you high!🚀

If you have not read my previous threads, here's a list of 12+ of them:

https://twitter.com/Jatin_Kukrejas/status/1478722333766340609?s=20&t=LVZj7iWbGPPPxwGj-vFLQw


You can read the unrolled version of this thread here: https://typefully.com/Jatin_Kukrejas/1XeoI8g

Feeling of inferiority is good for you

In the last 2 years, I have been an intern at:

1. A non-profit organization.
2. Startup in the blockchain domain.
3. Startup in the educational domain.

I have also handled 10+ clients in numerous fields.

Here's what I have learned about work culture, people, and startups👇

1.  Stand-up.

Working with any organization or client teaches you to stand up,

For your ideas.
For your opinions.
For your work.

Which in turn gives a boost to your self-esteem and gives you the confidence to tackle disagreements in any form.

2. Multiple roles.

The best thing I like about working in a startup is I get hands-on experience of every corner.

Today I'm a content strategist.
Tomorrow I'm making a sales call.
A week later I'm contributing to building a website.

Startup is the best place for figuring out what you want to pursue.

It's like you're getting paid for figuring out your career.

3. Understanding values

As a freelancer, I struggled to get approval for my work in one go.

Every client recommended me to make 2-3 minor changes.

Adding this one question in the discovery call made it easier for me.

The question was,
"What do you see for in a content piece?"

The answer they give will make you understand what they value the most.

Is it inspiration?
Is it practicality?
Is it sympathy?

Try to emote that value in that content piece.

It will work wonders.

4. Over-communicate.

All the startups that I have worked with were remote.

And I have learned the possibility of miscommunication is HUGE.

The things which may seem obvious to you, aren't obvious to the next person.

Follow-up for that email which you send an hour ago.

Ask whether they received the link which you may have already sent a couple of times.

It will feel like work but is way better than any misunderstanding.

In 2 years, I have learned the harsh lessons of how the real world works.

It's both hard and fulfilling at the same time.

You can read the unrolled version of this thread here: https://typefully.com/Jatin_Kukrejas/IAK7qi2

Lessons learned working as a professional

A part of growing as a person is to unlearn numerous things which you were taught since childhood.

3 things you should unlearn to lead a better life.

1. Being underestimated is the greatest gift.


"You're not capable of doing that job." 
"You're not intelligent enough to do that work." 

Most of us feel dejected when we hear these statements.

We see being underestimated as a weakness.

Wear them like a badge.

When people underestimate you, they don't see you as their competition.

Hence they don't study your strengths and weakness.

You automatically reach the most powerful position.

When an underdog wins a battle, you know the expression on people's faces.

2.  Don't be a warrior

"Only losers give up."
"Those who give up don't achieve success."

We may have heard these phrases a billion times.

Although sometimes things don't work.

But we go into warrior mode and are determined to make it work.

You disconnect from the world.

This leads to no feedback which means you can't measure your progress.

The task which was worth 2 weeks has now ballooned up to 16.

All these signs tell you that an obvious solution might very well be quitting.

You can't get time back, at least now you'll not waste more time.

3. Be dumb

We always feel insulted when someone called us dumb.

"How dare he say that to me."

We always used to refrain from the idea of looking dumb.

What we don't understand is that to be an expert in ANY field, you'll have to start with being dumb.

You need to make dumb mistakes.
You need to ask dumb questions.

That's how you'll grow at a much higher rate.

That's it from me.



Every Wednesday I write a thread on personal growth, failures, content creation, freelancing, and more.



You can follow up here  
@Jatin_Kukrejas
 to get them on your feed.


Here's a list of all of them :)
https://twitter.com/Jatin_Kukrejas/status/1478722333766340609?s=20&t=S6ustErNbmbNEVfOppvo-A

Unlearn the learnings you got as a child.

Ideas on living well, doing good, and making life better.

A Thread. 👇

1. Average speed >>> Max speed

Most people work only when they get inspired or motivated. 

You can outperform them simply by showing up daily.

Rocks don't break by the hardest hit; it breaks by average hits done consistently.

2. Create = develop a strong self-worth

When you contribute to someone's life, it enhances your feelings of self–worth

Teaching group of kids
Influencing people through your write-ups or speeches

These contributions are nothing but a creation of something bigger than yourself.

Although creation has gone downhill with the inception of social media.

Now we usually spend most of our time consuming rather than contributing our ideas and work.

Things that keep you alive:
1. Oxygen
2. Food
3. Water
4. Shelter
5. Contribution
6. Creation

3. Curiosity >>> Intelligence

Most of us bet our money on the intelligence of a person.

The world is filled with people with the right answer to every question

The world lacks people with the ability to ask the right question

Asking the right question >>> Giving right answers

Every expert was once a novice with curiosity.

Edison invented the light bulb not with his intelligence but with his curiosity.

4. There is no "right time"

Most of us wait for :

The right time.
The right conditions.
The right opportunity.

All these are nothing but excuses.

Excuses for:

1. The feeling of unpredictability.
2. The fear of failure.
3. Discomfort

We should introspect why are we labeling our excuses with "the right time"

It's something beneath which needs our attention and time.

That's it from me.

Every Wednesday I write a thread on personal growth, failures, content creation, freelancing, and more.

You can follow me on @Jatin_Kukrejas to get them on your feed.

Here's a list of all of them :)

https://twitter.com/Jatin_Kukrejas/status/1478722333766340609?s=20&t=JiyT97GQslhxxmQ-oyttjw