Your program’s COMPETITIVE ADVANTAGE… the one unique thing about your program that sets it apart from the rest
I’ll provide some examples ⬇️
Reply to this tweet with a competitive advantage this tweet made you think of
Your school has a small, band box gym with vertical seating. You’re used to the dimensions and know all the dead spots in the gym floor. Your fans are right on top of the action making the opponent uncomfortable
Your gym is your competitive advantage
Your program has a famous basketball alumni. He/she has built some historical momentum for your program, makes your program a household name to players looking to choose their high school, and they donate regularly to your program
Your alumni member is your competitive advantage
Win or lose, your community shows up in full force and is loyal to your program. Your community rallies around your program and supports it with spirit, $, and luxuries, often unrequested
Your community is your competitive advantage