The launch of galaxy A series today makes samsung's intentions for this year very clear.

Lets look into it (1/13)

Galaxy A53 vs. Galaxy A54: Noticeably Larger Bezels on the Latest Model.

These bezels aren't an attempt to JUST cut corners and save costs. (2/13)

On a product page, A53 looked closer to flagship S series than A54.

Bezel increase is not to save costs but make the S23 series more enticing.

Samsung doesn't expect to sell many A54's; it exists to sell more S series phones.
(3/13)
2023                                     2022

But then you might think, S23 costs double that of A54 and you'd be right. However, the Galaxy S23 FE is coming soon, which will slide in between A54 and S23.
 (4/13)

Samsung does have more profit per unit if consumers decide to go for the Galaxy S series. If you look closely, this strategy is very similar to Apple's strategy of including a home button on their budget models, to make the expensive ones look better.
 (5/13)

Even if consumers go for A series its a win for Samsung since they are increasing price of A series and getting more profit.
 (6/13)

After samsung's leadership change; from DJ Koh to TM Roh in 2020, it also resulted in a change of strategy, thats why Samsung increased the bezels. After deciding to focus on the sales of flagships more.
(7/13)

So to sum it up;
1) The non S series phones just exist so that Samsung still can have something for the people who don't have the budget to go for a S series phone

2) At least in selling the smartphones, Samsung is taking advantage of their brand value very much.
(8/13)


Samsung releases slightly cheaper M and F series phones in competitive markets like India, such as the upcoming Galaxy F14 which is a modified A14. However, these models aren't available in all markets, so people may opt for the S series instead.
(9/13)

4) Samsung is trying to do maximum cost cutting in most of their phones and also ask for the maximum price possible, s23 series had price increase compared to older s22 series in many regions.
(10/13)

5) Their strategy for this year is the same as it was in 2017, where the cheaper a8 model had a similiar design language to the s8 and here a galaxy A54 looks like a galaxy s23.
(11/13)
IN 2023.                                                  IN 2017

OPINION: This year the A series is below average and very terribly priced  and I am very disappointed, in my region the cheaper S21 FE is a much better overall deal, the only way it can change is if Samsung downgrades the camera quality of S21 FE by software updates.
(12/13)


If you want a under $400 samsung i would wait for the Samsung m54 if that will be available in your region, or just go for a Realme or redmi if you can.
(13/13)

You can read the unrolled version of this thread here: https://typefully.com/Chaitanya7483/r34qSnG

Samsung's 2023 strategy

Nothing ear stick makes sense, heres why... A thread 🧵

I think for a tech product to be successful it has to have these 3 things, that comprehend each other.
A. Product design and features
B. Pricing
C. Product strategy


A. Fashion design
The fact that it is shaped like a lipstick, and opens up with a twist mechanism, definitely gives it away

B. Fashion pricing
You know, fashion products never have cheap pricing, fashion products are meant to be exclusive. This roughly means that they were trying to move nothing ear stick out of less research of less desirable (or "less rich" if you prefer) customers.

The product is priced high to create a feeling of premium product, this product is only designed to increase their perceived brand value.

C. Fashion product strategy
The fact that it was revealed at London fashion week, and it was first seen in a pouch like design, definitely reveal nothing's marketing intentions

They also partnered up with myntra, the online shopping website which primarily sells fashion products for better visibility, this confirms that nothing ear stick is a tech fashion product and not a successor to nothing ear 1

I think it wouldn't matter much if this product didn't sell that well, it is meant to be exclusive and it will boost the brand value of nothing immensely

Let me know your thoughts in the comments
If you like the 🧵, RETWEET the main tweet.
Follow @Chaitanya7483
for more insightful tech tweets.



It all makes sense now

A THREAD 🧵
Is Twitter an echo chamber?
❤️ likes & 🔁 retweets appreciated

An echo chamber refers to situations in which beliefs are amplified or reinforced by communication and repetition inside a closed system and insulated from rebuttal.
[1/7]


So because of echo chambers, you are less likely to agree to a different opinion other than the one opinion that's already reinforced. So because Twitter wants to keep YOU on their platform they only recommend tweets which won't make you mad, but this promotes fanboyism
[2/7]


This makes people more toxic which is bad.
So here's what you need to take from this, follow people who have diverse opinions on subjects.
Like: If you like androids, you should also follow people who like iOS to hear their diverse opinions, and vice-versa.
[3/7]

Accounts which like androids:
@/hasanyahya04 @/Jamil_Aboudaher @/That_Kartikey 
All non-toxic, there are many more like these
[4/7] 


Accounts which like iOS:
@/WilliamFaix @/BasicAppleGuy @/iupdate 
All non toxic, there are many more accounts like these
[5/7]

When arguing with someone, keep in mind your opinions might be influenced by the echo chamber, and take the required steps to deal with it.
[6/7]

You can read the unrolled version of this thread here: https://typefully.com/Chaitanya7483/RSjHCbT

Is twitter a echo chamber?

A THREAD
Nothing OS why so boring
Pls consider retweeting

When nothing released the NOTHING OS beta software, many people thought that the software was overhyped and very boring.

It received great criticism from tech enthusiasts and news articles alike.

Every android smartphone company has a software that has some unique features but the software is usually very similar looking only a few changes here and there.
cont


For nothing to be successful their software HAD to be different because if it was the same/simiiar no one would have cared, and this is certainly a very radical approach to take.


So why circles
From a research article
https://www.inverse.com/article/31207-circles-curves-attraction-neuroscience-manuel-lima

I think even though the nothing OS is boring, this is the only choice for nothing to penetrate into the market.
Unlike carl pei's old company(oneplus) starting, all smartphone software are now pretty good, so ' a fast and smooth smartphone OS is not unique' anymore.


For nothing to be successful people would really have to like the nothing os and its aesthetics, if they keep adding new features it can be a good android skin.

The nothing phone 1 isn't designed to sell, it's designed to impress. Time will tell if it will be able to live up to its purpose.

thanks for reading, you have been reading the thread so far so a retweet would be amazing •
-Chaitanya 
I WROTE THIS THREAD USING TYPEFULLY.

You can read the unrolled version of this thread here: https://typefully.com/Chaitanya7483/CtYGGvS

Samsung's 2023 strategy

It all makes sense now

Is twitter a echo chamber?

why is nothing OS so boring