Top copywriter Joseph Sugarman wrote,

“The more tools you have to work on a problem in the form of experiences or knowledge, the more new ways you can figure out how to solve it.”

He'd love AI!

Here are 7 great tools (free and paid) any new or aspiring copywriter can use:

1. AI tools like @heyjasperai contain time-saving templates for copywriters struggling to turn features into benefits.

2. Tools like @wordtune can help copywriters expand, condense or write their copy. It's a neat and affordable paraphrasing tool.

3. ChatGPT can help copywriters expand or condense parts of their copy with the right prompts, e.g., "Hey ChatGPT, take this product feature and turn it into a benefit using everyday language my customer understands.”

4. I find @hotjar useful for creating heatmaps of landing and sales pages and figuring out what to improve next.

5. Microsoft Clarity is a free alternative that's useful for identifying rage clicks and confusing parts of any sales page.

6. @Grammarly is also great for editing and revising copy—bonus points for using GrammarlyGo inside your writing app of choice.

7. @answerthepublic is great for discovering your prospects' questions and objections. Work your answers into landing pages and sales pages.

Copywriting tools won’t do the hard work of selling a product or service, but they can provide time-saving templates and first drafts that any business owner or freelance copywriter can edit or work with.

Copywriting Tools for Success

The single most powerful habit or achieving an outcome?

Small but consistent progress.

Let's say you want to write a book.

Most new authors try and write for a few hours at the weekend.

But that's often a big mistake.

What happens if you miss a day because, you know, life?

A whole week could go by before you work on your book again.

Here's what to do instead:

Write a little every day.

It only takes 15 minutes or 300 words a day.

Every day.

300 words a day equals 2100+ words a week.

(Somedays you'll write more, some less)

That's 8000 words a month.

That's 50,000+ words in six months.

That's a draft for an entire book.

Small but consistent gains = successful outcomes.

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The Power of Consistent Progress

Friendly reminder from top copywriter Eugene Schwartz:

"There is your audience. There is the language. There are the words that they use."

Want to spice up your copy?

Change:
Want -> Need
Tip -> Secret
Make -> A More Specific Verb
Not Real > Fake
Good -> Best
Bad -> Worst
Hard -> Impossible
Easy -> Fool-Proof

3 subtle shifts for your copy:

Change "We help" to "You get...".

Put your customer or prospect first.

Change "Learn how to" to "Discover."

Learning is work, and discovering is fun.

Change  "It does" to "You'll feel."

People buy based on emotions vs product features.

Want to write a book?

Don't wait for the perfect moment or a long free weekend to start writing.
Here's a better approach:

🌟 Write Daily, Even in Small Amounts: Aim for 300-400 words daily or dedicate 15 minutes to writing. This manageable goal can lead to significant progress.

📈 Track your progress: Writing 300-400 words daily adds up quickly. In a week, you'll have 2,000-3,000 words.

In a month, over 10,000 words.

And in just 5-6 months, you could have a draft of over 50,000 words - the average length of many non-fiction books on Amazon.

🔑 The Key is Consistency: Small, consistent actions lead to big achievements.

Everyone can find 15 minutes a day or write a few hundred words.

Musicians Brian Eno and Peter Schmidt created the Oblique Strategies in 1975.

This set of cards is your go-to for creative inspiration.

Each card offers a unique prompt, like "Slow preparation, fast execution."

Just draw a card and apply its wisdom to your current project, whether it's music, writing, or any other creative endeavor.

These prompts are perfect for when you need a fresh perspective or a spark of creativity.

So next time you're feeling stuck, let 'Oblique Strategies' be your guide to creative breakthroughs!



Oblique Strategies: Your Creative Guide

Routines are your best friend.

American journalist Neil Postman said it best:

“Establish as many regular routines as possible."


Writing for work?

It doesn't have to be hard... once you watch out for these 10 big DON'Ts:

1. Using complicated language to show off your knowledge
2. Forgetting a summary
3. Make the next step unclear for readers
4. Ignoring formatting & style

5. Neglecting to proofread & edit
6. Forget organization and structure
7. Mixing formal and informal tone of voice
8. Writing something long, when something short will do

9. Overusing jargon and technical terms without explanations
10. Relying on vague or ambiguous language

What other business writing don'ts should you watch out for?

Tools and resources for business writers:

2) Canva—for creating images quickly and easily

3) Grammarly—for grammar checking your work.

4) Hemingway App—for improving the readability of a piece of writing

5) Ulysses or IA Writer —for writing and formatting articles for the web

7) Confluence or Slab—for documentation

8) Otter or Dragon for dictating and transcribing your ideas

9) AP Stylebook for Chicago Manual of Style for ensuring a consistent tone of voice