Writing a business plan makes you more likely to succeed. 🏆
But, like anything in business, starting is often the hardest part.
What info do you need❓ What is the best structure❓
You can easily answer these questions and more by following this business plan outline: 📃
Executive Summary 💬
This is basically a summarized version of your full plan. You'll cover the problem, your solution, target market, and highlights from your financial forecast.
Keep it brief! This will be the first impression your business makes and needs to be enticing.
Products & Services 🛍️
What's the problem you're solving? Who are your competitors? How is your solution different?
Keep these questions in mind as you describe how your idea takes advantage of a business opportunity.
Market Analysis 🔎
Who are your customers? How many are there? What are their needs? How will you reach them?
Conducting market research helps answer these questions. That way you know if you can and how to be competitive in the current market.
Marketing & Sales 📢
What are your sales channels? What marketing activities will you lead with? How will you position yourself in the market?
While this will likely evolve over time, it's beneficial to outline how you will sell and promote your business early on.
Organization & Management 📁
How do you describe your business? Who is on your team? Who do you still need?
Think of this section as a brief resume for your business. Fully explain how your business operates, its history, and who is involved.
Financial Projections & Metrics 📈
Compiling business financials can be overwhelming. Keep it simple and include your:
- Sales Forecast
- Profit & Loss Statement
- Cash Flow projections
- Balance Sheet
If you're applying for funding, also mention how much $ you need. 🏦
Appendix 📓
Do you have any additional info that supports your plan?
Maybe more detailed financials, specific resumes for your management team, credit histories, patents, marketing examples, etc?
Just drop it in your appendix.
Just like that, your finished with your plan!
By following this outline you'll cover everything needed to start a business and impress investors.
Looking for a more detailed outline? Check out our full writeup for additional insights: articles.bplans.com/a-standard-business-plan-outline/