I write threads
...
sharing stories about how existing knowledge systems help our communities.

My goal: to help you easily figure out the abundance of data available to us.

Here are all my threads 👇🏾

1. SAVAGExFENTY uses digital marketing and sci-fi as the backdrop for exploring women's sexually
https://twitter.com/TheBusisiwe/status/1040040504262578176?s=19

2. Thanks to digital marketing the fashion stage is now in everyone's hand. Maison Valentino uses this new landscape to bring romance back.
https://twitter.com/TheBusisiwe/status/1047146386486153218?s=19

3. My arch nemesis: the McDonald's salad is not only one of my favourite fast food orders (please keep your protests to yourself) but it is my own personal study of the status quo of product design:
https://twitter.com/BDataDecoder/status/1447471354077499394?s=19

4. Remember NFTs? I do and I still believe that they are very valuable to society - once we work through how to enforce them https://twitter.com/BDataDecoder/status/1471739584061005825?s=19

5. The year was 2022 and 75-hard was trending once again... 🤦🏾‍♀️
https://twitter.com/BDataDecoder/status/1472518326119276545?s=19

6. Does Growth Hacking and the spread of a virus have anything in common?
https://twitter.com/BDataDecoder/status/1473025922777370626?s=19

7. Data and marketing are all around us, most effectively at pop cultures biggest days
https://twitter.com/BDataDecoder/status/1564334353567604736?s=19

8. I'm just a babe... Who does the datas, here is how PowerBI gets involved in all of that
https://twitter.com/BDataDecoder/status/1567188804242472960?s=19

9. The data analysis process is basically a rinse and repeat of producing a valuable - how is that done?
https://twitter.com/BDataDecoder/status/1567575457641512961?s=19

10. Fashion as a branding tool
https://twitter.com/BDataDecoder/status/1681589531466780673?s=19

All my threads thus far...

Here are 5 Marketing Facts and my tips on how you can use them help you help your community
👇🏾

1. The average person needs to see your offer at least 7 times before they buy.

🐝: So be like the @barbiethemovie - be everywhere with a single, simple and strong message.

2. 64% of people who want to buy your product are waiting for a sale.

🐝: This is iffy for alot of people, but you need a promotional strategy. Coupons, freemiums, pre-sale, rewards program. Something that helps customers see supporting you as a fair exchange

3. 22% of the people who absolutely love you (like your stans, your legit Hive members) won't buy unless there's a discount. 

🐝: Again, you seriously need a promotional strategy, I don't know what else to tell you 🤷🏾‍♀️.

4. 74% of people who are buying online, compare across 2-3 of your competitors first. 

🐝: Branding is vital, consistency is key for that! Can your customers rely on you? Can they trust you? Can they *relate* to you? When pricing is no longer a factor it's subtleties that close.

5. 16% of people buying online compare with 4 of competitors first (I'm guessing the other 10% don't compare 🤷🏾‍♀️) . 

🐝: At the end of the day you are going to get compared with others, give yourself a fighting chance by trying out some of these tips.

Sources:
📚 I got the 5 facts from @daniellecanty's newsletter. 

📚 I got the tips from 12years professional experience as a marketer. 22years if you count from when I sold sweets in primary school 🤔. 

See y'all next thread 😘

Actionable Marketing Data

I love this for giving #renaissance act ii https://twitter.com/DariusAmore/status/1569479854382546944

Not this man earning awwwl of his space on that carpet like this! 😩

https://twitter.com/TheCut/status/1569480814261583872?s=19

This is honestly my favourite look of the night. Soooo appropriate. The make-up and hair! That dress on that bawdy. Please. ✋🏿

https://twitter.com/TheCut/status/1569457582984806404?t=7cSyU7rc0NB7qEASsqxU2Q&s=19

Aaaaaawh another purrfect emmys look. I literally sighed pleasantly at this. So tough to pull off, but it was done well.
https://twitter.com/TheCut/status/1569464319892406272?t=7cSyU7rc0NB7qEASsqxU2Q&s=19

I should not love this but I do... It's giving Grammy's BUT it's excellent and fulfilling the thing I always rant about on here: communicate who you are in this era of your artistry through fashion. So yes and yes again to this
https://twitter.com/TheCut/status/1569470607506706432?t=7cSyU7rc0NB7qEASsqxU2Q&s=19

So fabulous. So appropriate. So on trend. So classic. What else does she want from me?! 😭
https://twitter.com/TheCut/status/1569471764572545025?t=7cSyU7rc0NB7qEASsqxU2Q&s=19

Ob-ssss-essed! The silluette 😩 the hair 😩 the stellar choice in hosiery 😰HOW. DARE. SHE. pull the 80s off so emaculately🤏🏿!
https://twitter.com/TheCut/status/1569474871297548288?s=19

70s? Either way HOW DARE SHE do it so good!
https://twitter.com/TheCut/status/1569474871297548288?s=19

I can. Not. Stop. Looking at this
https://twitter.com/TheCut/status/1569483164292157440?s=19

I mean duh... This is great. Y'all already know I love volume in the sweetest pink. So 💋

https://twitter.com/TheCut/status/1569489880207732738?s=19

I always love a good romantic moment,  especially when it done in a surprising way... So yey! 

This is so sweet and just enough busy-Ness for the emmys carpet 

Giving VMAs in the *best* way... I love the dress... The entire look works so well. I legit this silluette is flattering on e-ve-ry-one also 

I cannot bring myself to crop John out... Chris's looks fan-tas-tic... A great execution of sequins from gucci. 

Another Grammy's look... in a good way. Very flattering and *just* interesting enough for the carpet! Lovely to look at honestly. 

When has she ever looked a mess on a carpet? Go ahead,  lie. Again,  I'm a sucker for romance and this dress sweeps me off my feet. The entire look nje 😩 

You know, there is a lot to be said for the work that hair and makeup and accessories do to complete an ensemble. I mean yes Dior shows up, her bawdy carries also but styling,  hair,  makeup here! 👏🏿👏🏿👏🏿 

Good job on the whole look. What is this fabric, it looks wonderfully soft? 

It's the romance for me. Yes it isn't groundbreaking but remember carpets are for communicating "the brand" and the message is not always: IT Gyal. 

This dress is fantastically made! What is it? The textile is called? Omg how was it stitched, machine or hand? Also the styling her is soooo good 🤤 

a fashion moment. That dropped waist and draping. Is this chiffon? Whatever it is such a good choice *for her* and this carpet. Desi's legit giving oscars - one of those moments when you just know that were this on one of the faves it would get the recognition it deserves! 

Another example of the perfect busy-Ness for the emmys 

Now I keep talking about busy-Ness and the emmys, why? The #emmys are TV awards.

Why does that matter? This means they are often for artworks that are a part of our daily lives.

OK so... 

So the TASK (and often challenge) for the style &amp; brand teams of the artists attending is to:
+ respect the event's theme
+ show homage to the art piece being nominated

And.... This is the part that trips up most...

+ COMMUNICATE WHO THE ARTIST IS AS A WHOLE AND OUTSIDE OF THE "CHARACTER" WE KNOW THEM AS BECAUSE OF THE UBIQUITOUS SENSE OF TV MAKING IT SEEM LIKE WE KNOW THEM ALREADY

Do you see why the #Emmys2022 being the TV awards matter to the styling yet?

+ For those who are in the crew it means communicating who THEY are outside of the work we know

There is then also this tightrope to walk of connecting *your* artistry to the pieces that has you invited to the #Emmys2022

Now that we've highlighted why the gold carpet is important for the artists (and also the shows) as marketing, let's get into this whole busy-Ness business...

There exists communications clutter because of these being TV shows - there is so much out there! And it's not just star power but also characters and storylines and set designs and wardrobes and pop culture mythology and and and

Add that to the fact for most,  being serialised also means that the artistry can end up being taken for granted - because it becomes a part of our daily routine.

Do you get? Our perspective of these artists and brands is so cluttered

so the  #Emmys2022 is an opportunity to take us (our attention really) back from the monotony of our escapism.

Busy-Ness then becomes a tool - unlike w the Grammy's or Oscars where other tools are employed on the carpets like antics/ glamour and myth-making.

Becoming a larger than life version of "the artist" becomes a requirement on the #Emmys2022 carpet - that is why you'll find stylists hitting almost the exact same note w an artist year-after-year either via colour or genre but they all use texture aka busy-Ness...

This is because the #Emmys2022 carpet is not seen as a place to be overtly glam (save that for the Oscars, if you get there) so another way to weave your legend is texture.

That is why this carpet reliably gives us so much variation of textile or BANG for buck.

Texture or busy-Ness tells the tale and also provides a freedom (sometimes read as fun or casual essence) that other award shows lack in their fashion presentation, but respecting the theme (cocktail/black-tie depending on the year) keeps it from being verrrrry vma, ama et al

Aside, the emmys also provide a great opportunity to sip-and-see appropriate dinner party/ cocktail do/ wedding/ graduation/ other formal do attire for the season (that's the plus for fashion brands which is why they play)

That is why busy-Ness is a category (at least for me) for weighing these lewks.

It's a way to announce artists w/o being tew hype for TV or appearing to upstage the production.

A great example of fashion doing what it does: affecting how we move through (and perceive) the world

The 2022 Gold Carpet as a Branding Exercise

Heyyyyyyyyy

Remember the ICCAI Bowl 🥣?

https://twitter.com/thebusisiwetoo/status/1567189169360748548?s=19 

Let's get deeper into it:

I is for Identify...

What are we identifying?

The business problem and its research questions! 

Else you'll be overwhelmed by data and have no direction. 

So before you even *touch* data... Understand:

1. What is the problem?
2. What are the research questions?

Understanding the problem places it within context in society as well as a specific its industry. So it is important to be able to describe your problem in 3 sentences

👇🏿

Sentence i. who cares about this problem
Sentence ii. what the issue or challenge is
Sentence iii. why the world/ society should care

This provides us w a problem statement and parameters 👈🏿 these are also known as a brief.

Still, you can't go from brief to *touching data*

Yes, you must do a young a literature review just so that you can be equipped w best practices and understand more specifically what the realm of this problem is.

You know,  is it levioSAR or leviOsa? 

The lit review will also help you figure out what your research questions are

It's important, because even if you are briefed you need to have a real understanding of what it is that must be known by the audience from reading your report

Those points are the research questions

Now at this point you at least know what you are reporting on and why and for whom and what they need to know

So you have properly prepped the first ingredient of your ICCAI Bowl 🥣

But... 

Once you know what you are talking about and why anybody should care... And who "anybody" is

THEN

You can *touch* the datas 

That

Brings

Us

To

The first

C... Collecting or gathering your data (also known throughout this thread as *touching* the datas)

Waaaaaiiiiiiiit! What *are* you doing? 

You can't be touching all the datas anyhow and anywhere

You must first acquire consent 

Here are some datas that have consented to you touching them https://datasetsearch.research.google.com/
https://www.opendatanetwork.com/

You find more by searching "open data libraries"

And when you are a bit bigger in doing the datas you can ask other datas to touch them (but that's for then)

For now

Let's get back to finding data that is relevant to your problem and it's questions (if the data wasn't given to you as the briefee by the briefer) 

Now you must look through the data libraries that you have found/ been given for data sets that are relevant to the questions

This is why the lit review and research questions where important, now you can qualify information 

Then import the data into your data analysis tool

In #10daysofPowerBi we use 🥁...

Microsoft PowerBI 

Then comes the next C

Cleaning your data

This is what this [https://youtu.be/yHzj0ihGhfA] session of #10daysofPowerBi dealt with.

So come closer...

Henceforth,

Forwardslash is for navigation and;

Round brackets show actions specific to your project

And all this is for PowerBI 

To import data from an excel workbook:

/Home/get data/excel workbook/(your workbook)/(select sheet)/transform data

"/transform data" opens Power Query Editor w/in PowerBI so that you can clean your data

/properties/name

Rename the dataset to something more descriptive

There!

your dataset is in. 

Now you can do various things to the dataset...

Most importantly for now: Cleaning 

Let's leave it here for today,  cause I want to build my muscle memory of importing a dataset from excel to PowerBI 

PowerBI is a thing for doing the datas

Since I talk alot about trends on here (and I saw a really cool visualisation of how #renaissance trended on twitter made by @Nonso_Analytics using Power BI)

I decided to get into PowerBI so I tew can do the datas like this 👇🏿 (reddit) 

Then lo-and-behold...

@Nonso_Analytics being THAT GIRL opened a #10daysofPowerBi challenge that started sep3, 2022 so that there can be more GIRLS IN THE FRONT

(yes,  I am quoting #renaissance lyrics)

So I RELEASED THE STRESS and joined the telegram group!

Seriously though

The way my brain works I need a story goal (making viral visualisations) as well as a specific goal (which I'll break down in the next tweet).

This is part of my #TechJourney2022 so I'll be logging it on here using the pinned thread-counter

So at the end of the #10daysofPowerBi I want to be able to:

+get data from a csv/excel file
+transform data using PowerQuery
+design a data model
+create interactive PowerBI dashboards

I might leave PowerBI for Tableau though

Just for versatility + open source purposes

Same reason I'll continue leaning into python

But I still want to be profient at PowerBI so I've been catching up on the #10daysofPowerBi classes https://youtu.be/NbI_hDfT9jg

I need a mnemonic device for the data analysis process

How's ICCAI Bowl 🥣? (like Acai Bowl, since I can't pronounce it no matter how much coaching I get)

So the ingredients of our ICCAI Bowl 🥣:
Identify
Collect
Clean
Analyse
Interpret

Then we have Double Ds w the DoublePs for the components that frame the process repetitions:

1. Descriptive analytics
2. Diagnostic analytics
👀🤭
3. Predictive analytics
4. Prescriptive analytics

PowerBI can prep our entire ICCAI Bowl (perform an entire data analytics process) from start to finish resulting in interactive reports that can be published online.

So atleast there is now context for PowerBI in my brain, now onto the rest of #10daysofPowerBi 

The Microsoft Power bi website sees its functionality as an optional additional feature? 

Now to catch up on #10daysofPowerBi w @Nonso_Analytics 

Guise
...
Who was dressed nice at this weekend's music awards? 

Lovely outfit... Veryyyyyy appropriate 
https://twitter.com/shekhinahd/status/1564192671001976832?s=19

Love it... (and not just because of all the aquarius in my chart)
https://twitter.com/thegreatkhalid/status/1564013331609952262?s=19

This dress is the perfect awards fit!!
https://twitter.com/iambeckyg/status/1564085192972574721?s=19

Love https://twitter.com/LilNasX/status/1564236839380303872?t=CBuzItFtdVYkMJ-fjqRH8A&s=19

Guise
...
Award shows are where you make your artist statement to the entire viewing world.

Fashion is you medium

Deliver you message about this era of you

What are you saying?

So many of y'all were not lucid participants of *any* culture in the early 2000s and it shows 

This is a perfect choice because the outfit affirms the commitment to this being a fun-gyal-high-pop-gyal era for her, can you see what I mean about award shows being a place to use fashion to brand the era of an artist?! 
https://twitter.com/shekhinahd/status/1564192671001976832?t=Zu3JngeBikHhncq9BRKfYQ&s=19

With all this said I'm going to need our celebs to start celebing... These can't be the only people who know how to use their clothes to say interesting things about themselves 

*this* is how you dress for an awards show
https://twitter.com/Nandi_Madida/status/1564265735987384332?t=hPr1xMSC6EUVicsHfg4m_A&s=19

There will be attention so...

What do you want them to know about you rn? (say it with clothes)

Each awards season is happening as part of a global context

A regional context

An industry context

A *cultural* context

Based on the audience for that show WHO do you want to be to them within these contexts? (say that w clothes)

None of this is difficult 

Is this diffi-cult?

To let your clothes stir up interest?

Is it hard?

https://twitter.com/iamdoechii/status/1564244067713785857?t=XffBGqcnYdkPGat5XJ3FtA&s=19

Where were the rest of y'all when the girls wore *literal* food?!

*this* is a look! Concept,  execution and fashion 

Feshun guiseeeeeee

Ooooooh this is goooood

https://twitter.com/itsSeanBankhead/status/1564746329376534528?s=19

There's this one marketing account that I follow because it irks me. The writing is very textbook ie you are often wondering what they are trying to say and what the point is outside of being able to answer an arbitrary question.

I finally unfollowed.

They tweeted a founder success tactic.

I chose me.

The Marketers Guide to Twitter

unrelated: most of the objections internet people think they have to "NFTs" are answered by the OP they reply-argue to. So I am starting to think NFTs don't have as a big a marketing problem as society has a functional literacy problem.

conversely very few of the objections internet people have to NFTs are well thought through. I am always looking for those. Those are valuable to the space because they are opportunities to build and grow.

example: "but what *are* NFTs really? (to the physical world)" is value

"but what *are* NFTs really? (to the physical world)" is value because it requires invention of the physical world applications that justify the physical world costs of NFTs - again, I think we obsess too much over fungibility it's not the crux here.

Fungibility is not the most important part of an NFT because from being around long enough anyone knows mere 1-of-1-ship is not justification for costs. I think we somehow ended up chasing our tails around the novelty of an NFT because the most famous application of NFTs is art.

But I repeat: fungibility or the lack thereof is not what makes an NFT valuable, the enforceability of the underlying contract does. Remember an NFT is actually a contract.

Let me dig into my commercial law days: there are 5 requirements for a valid contract.

the 5 requirements for a valid contract (in physical world law) which is the crux of NFTs, hence all this "enforcability talk":
1. value exchange/ payment
2. agreement/ signing
3. lawfulness/ legal intent
4. legal capacity/ competency
5. offer/ value

We, the zeitgeist, are currently obsessed with "5. offer/ value" because value is ephemeral. And the internet loves to wallow in a champagne problem. But as long as the parties involved deem it valuable it is, if you are not party to the contract your opinion to 5 does not matter

"1.value exchange/ payment" is happening at wild rates "for a jpeg" but like with the last tweet, your opinion on this also does not matter to the enforceability of the contract. same with "2.agreement/ signing" which is handled by the 3rd party and blockchain.

"3. lawfulness/ legal intent" and "4. competency/ legal capacity" are really where all the fun is and how crypto [and kind of blockchain] is illegal in certain places.
the anonymous nature of this entire transaction makes 4 hard to determine and thus could render an NFT invalid

"4. competency/ legal capacity" is where the value of an NFT diminishes. As a contract, this is where it gets messy and also interestingly the appeal of blockchain - anonymity. Again, not novelty or fungibility but enforceability for physical world application is the crux of NFTs

In order to enforce the contract in the physical world, the entity must be unmasked and if ever the contract is challenged or in dispute the entities involved must be unmasked.
This is where shell companies, DAFs and veiled trusts come into play.

In theory wherever shell companies, DAFs and veiled trusts (for example) are legal NFTs could be enforced and thus have physical world value. This is the justification for costs and not fungibility.

The value of an NFT is whether or not it is a legally enforceable contract.

The value of an NFT is whether or not it is a legally enforceable contract. This is why all the enforceability talk these days:
https://twitter.com/thebusisiwetoo/status/1471736691530600448?s=20

Enforceability is means to justify the physical world costs "for a jpeg"
https://twitter.com/naval/status/1470861425405050880?s=20

Now the legality of an NFT wherever you're a legal entity entering into an NFT is not as sexy as its scarcity or uniqueness💁🏿‍♀️
https://twitter.com/naval/status/1470861425405050880?s=20
So my bet is that for the foreseeable future internet people will continue to debate @naval's tweets about the fungibility of NFTs

Why Are NFTs Valuable?

I write daily-ish threads
...
sharing stories about fashion, tech and food.

My goal: to help you easily figure out trends + concepts in fashion, tech and food.

You can find all my threads here 🧵:

1. Savage X FENTY using sci-fi as a backdrop for exploring woman's sexuality
https://twitter.com/TheBusisiwe/status/1040040504262578176?s=19

2. Maison Valentino bringing romance back
https://twitter.com/TheBusisiwe/status/1047146386486153218?s=19

3. What do McDonald's salads reveal about the status quo of product design?
https://twitter.com/thebusisiwetoo/status/1447471354077499394?s=19

4. What makes an NFT valuable? (TIP: it is not its uniqueness)
https://twitter.com/thebusisiwetoo/status/1471739584061005825?s=20

5. The last 2 years have proven that today is the most valuable day. So instead of focusing on a list of 22s for 2022 I want to focus more on each day. Here's a thread logging that:
https://twitter.com/thebusisiwetoo/status/1472518326119276545?t=g5LtEYFKU6ZosLsWFk_kHg&s=19

6. Can a joke about how morbid our behaviour #onhere is (an intro to a thread about 19 lessons founders can take from Omicrons successful spread) make me realise I know more than I thought I did about start up growth hacking?
https://twitter.com/thebusisiwetoo/status/1473022589572464646?s=19