ECOMM CASE STUDY 🧵

➔ 💰𝐇𝐨𝐰 𝐓𝐡𝐢𝐬 𝐒𝐮𝐫𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐄𝐜𝐨𝐦𝐦 𝐁𝐫𝐚𝐧𝐝 𝐒𝐜𝐚𝐥𝐞𝐝 𝐅𝐫𝐨𝐦 $𝟐𝐤/𝐝𝐚𝐲 𝐭𝐨 $𝟗𝐤/𝐝𝐚𝐲 𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 𝐖𝐢𝐭𝐡 𝐎𝐧𝐞 𝐒𝐢𝐦𝐩𝐥𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐰𝐞𝐚𝐤 💰🤑
===

More Details Below ⬇️

Over the past 2 months I helped a health and wellness ecomm brand go from spending around $2,000 on ads per day, to spending around $9,000 per day…

PROFITABLY!

A 3x-4x ROAS to be precise.

That’s a 300% increase in growth.

Or in other words, their business is now generating 4X more revenue than before.

Before we worked together, this particular client’s brand had already done a little over $598,300 in SIX months. Not too shabby.

But as you may already know, the value of an ecommerce business today is 100% in the ‘exit’...

Where the business is sold to investors for a...

Huge lump sum of money, and the founders can ride off into the sunset, wealthy beyond their wildest dreams.

And if your goal is a seven, eight or even 9-Figure exit (USD)...

Your business needs to be scalable, profitable and have potential for more growth. Otherwise...

It won’t be as attractive to investors, and won’t sell for as much as it could.

Therein lies the problem.

With this particular client, even though they’d already hit multiple 6 figures, their conversions were nowhere near where they could be.

Try as they might, they couldn’t scale any further with the kind of CPAs, conversions, and AOVs they had.

They’d be bleeding money if they did.

What’s more…

They discovered that prospects would click away from their ads, and landing pages only to head over to...

Amazon.com in search of the same product for cheaper.

In fact, my client's brand actually made Jeff Bezos a lot richer, because their ads single handedly generated lots of “free sales”...

For the lucky Amazon sellers who offered similar but cheaper alternatives...

To what my client was selling.

So, I’m sure you’re wondering…

Why were people clicking away to shop on Amazon, when they could have just bought from my client’s store?

Well, after hopping on a call with this client…

And garnering some information.

I figured out they had a POSITIONING problem. Not a demand problem.

There was plenty of demand. And the uptick in sales on Amazon proved that.

But their POSITIONING problem meant that potential customers couldn’t see the value in buying from my client instead of amazon.

One of the reasons for this, was because my client was selling their product at more than double the price that some other competitors were charging.

Did my client have a better product? Yes they did.

But it wasn’t immediately obvious.

In fact, as far as potential customers were concerned, they would only be paying a lot more for something they could get for much cheaper…

And that didn’t seem like a good deal.

So you see, the challenge wasn’t convincing prospects that a product like that could help them.

The challenge was convincing these prospects to HAPPILY pay more for a different product, that they could potentially get cheaper elsewhere.

And the only way to do that, was to position this unique product as the SUPERIOR OPTION.

Now, it would have been easy to just make bigger and bolder claims, like lots of lazy marketers do.

Claims like:

“Hey, buy our product. You’ll get Better, Faster and Easier Results. Why? Because we said so. There’s no proof whatsoever to support these claims of superiority.”

There were a couple of things wrong with this approach:

For one...

We’d likely get in trouble with the FTC for misleading advertising.

And two...

There was nothing stopping a competing brand from copying our ads, selling the same product, and then making even bigger and bolder claims.

Putting us back at square one.

Heck no!

We needed something MEANINGFUL to differentiate our product, give people a reason to choose us at a higher price point, and backup our claims of superiorty.

So here’s what I did to solve this:

Now, over the past year or so...

I spent a few months studying a bunch of 9-Figure copywriters and the secrets behind their grand-slam winning campaigns…

I learned — the hard way — that the most powerful and reliable way to position a product as superior and different is...

With a little something called the Unique Mechanism i.e.

How and why this superior product will work for your prospect in a different and better way.

Since it was a health and wellness product, we needed the science behind it.

And after a few days reading through some scientific studies about the technology in the product…

I discovered a brand new way to position it.

A way that competing amazon sellers COULDN’T do.

And with a little bit of direct-response copywriting...

And some branding we were able to reposition the product…

Successfully price it at DOUBLE what the competition was selling for, and finally start making all those sales we were losing to amazon.

We tested out some advertorials and VSL ads on Facebook…

And one of them won big time..

Producing a 4X ROAS without any major upsells or subscription offers on the backend.

Needless to say, my client was pleased and we’re planning on scaling aggressively with more winning VSL ads and maybe a few upgrades to the landing page.

Now besides the Unique Mechanism, there were 5 other tweaks my client implemented in their VSL ads.

These tweaks combined together made their business MORE scalable, and moved the ROAS needle higher and even faster.

With a unique mechanism alone they'd have been scaling at a 1.5x or 1.7x ROAS... which is still scalable btw.

But, implementing the other 5 tweaks pushed ROAS up to 2.5x, 3x and eventually 4x.

The best part is each one of these tweaks is simple.

And anyone can apply them to any ecommerce business to increase conversions, sales and profits…

As soon as today even... if you’re an action taker.

If you don’t have an ecommerce business that’s already doing above $35,000 (USD) a month…

These tweaks probably won’t do you any good. Sure it’ll give you a big boost of dopamine as you learn the information and imagine all the possibilities…

But without execution, these six conversion tweaks will be as useless to you as tits on a bull.

Oh…

And if you’re a copywriter reading this...

Someone who does anything with ecommerce brands, and is interested in direct-response copy… you’ll find these six conversion tweaks insanely valuable.

Think of them like secret weapons in your arsenal that could make you more valuable to clients who are already trying to scale a business...

Looking for skilled copywriters...

And can pay you what you’re worth.

Now, I’ve put each of these six funnel tweaks into a book I call…

𝑬𝒄𝒐𝒎𝒎 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝑹𝒖𝒔𝒉: Dramatically Increase Your Store’s Conversions, Sales & Profits as Soon as Today… Without Any Extra Ad Spend.

Like I said, if you don’t already have an ecommerce business doing over  $35k (USD) in monthly revenue…

Or if you aren’t a copywriter who wants to write direct-response copy for ecommerce business…

This book won’t do you much good.

But if you are, you’ll love it.

And you’ll garner some instantly actionable insights that could potentially double your conversions or triple your ROAS as soon as today.

You can find more about it here.

https://adrianwolls.com/book

Carpe Diem

Adrian Wolls


You can read the unrolled version of this thread here: https://typefully.com/AdrianWolls/A6nG0YA

Ecommerce Case Study: Scaling Ad Spend with Impressive Profitability

𝐄𝐬𝐜𝐚𝐩𝐢𝐧𝐠 𝐓𝐡𝐞 𝐂𝐥𝐮𝐭𝐜𝐡𝐞𝐬 𝐎𝐟 𝐒𝐮𝐫𝐯𝐢𝐯𝐚𝐥 𝐌𝐨𝐝𝐞

[A Thread 🧶]

Let’s talk about survival mode.

That deep, dark “mental well” of poverty most Nigerians are trapped in.

By survival mode…

I mean bills still give you anxiety…

And debit alerts make you clench your ass in fear when they pop up on your phone.

I’m talking about when paying for your own place in a nice area is wahala…

When saving up for a nice car is a pipe dream…

When getting access to 24/7 electricity is difficult…

Or when you can’t even afford enough quality internet or data to watch YouTube…

Download courses, or watch Kelly dance on Tik Tok.

Okay, maybe not the last one ;)

But overall, it’s a situation where you’re not making enough to ENJOY life the way you want…

Without a VISIBLE way out in sight.

I know all of this, because for the majority of my time in UNILAG…

This was my situation.

And I hated it.

Hated it so much that I was ready to drop out of school…

Disappoint my parents…

And leave my old broke life behind…

As long as it meant that I’d be able to do something that made me money LEGALLY.

And in a way, I did.

I tried a lot of businesses…

But to be honest…

It’s super hard to make businesses work when you’re in survival mode.

Now, I'm sure you're asking...

How much does it take to get out of survival mode?

Based on my experience, and the current Nigerian economy.

At least $500 (N350,000) each month…

Or N 4.2 Million naira each year.

Enough to take care of basic needs, live comfortably in certain areas and still have enough left over to save and invest in bigger things.

Double that amount if you have a spouse to take care of.

If you currently earn below that each month, you’re in survival mode…

And your first order of business should be to get out of there ASAP.

The good news is that with the right strategies...

Getting out of there is a cakewalk.

Which I why I put together a tiny "Survival Mode" email list for you.

Go here and check it out.

https://copymercenary.com/email-list

You'll know if it is for you.

And if it is, sign up, download the report...

Then pay attention for the next 30 days.

Your life will change, and you can thank me later.

Before I leave...

I want to make this perfectly clear...

This is just my Survival Mode list.

And you're not gonna get much from it, if you already make more than $500 a month.

All I talk about here are…

Basic strategies designed to get you out of survival mode…

And get you to at least $500 (N350,000) a month so you can start thinking clearly.

Because until you’re out of survival mode…

You can’t take advantage of most opportunities…

Even if they jumped out in front of you, like a mad man crossing Ikorodu road without looking.

Hope that's clear.

As always.

Carpe Diem

Adrian Uwolloh

You can read the unrolled version of this thread here: https://typefully.com/AdrianUwolloh/63b5yhh

Escaping The Clutches Of Survival Mode

𝐑𝐎𝐈... 𝐘𝐨𝐠𝐚 𝐌𝐨𝐝𝐞𝐥𝐬... 𝐀𝐧𝐝 𝐓𝐲𝐩𝐢𝐧𝐠 𝐌𝐨𝐧𝐤𝐞𝐲𝐬 𝐅𝐨𝐫 𝐇𝐢𝐫𝐞

[A Thread 🧶]

I’ve always loved fit women.

Tight, toned bodies…

Flat bellies…

And with just enough curves to be UNDENIABLY feminine…

But not so much that they would give Ice Spice...

or Nicki Minaj a run for their money.

Once I figured out my SPEC...

And that ladies on the thicker side wouldn’t really do it for me…

I started hitting the gym and in doing so, lost some weight.

And once I reclaimed my 6 packs, as evidenced by the picture below…

I started to have an easier time with the fitness girls I wanted.

Now you may ask...

Why all that effort to hit the gym and look fit?

Well for one…

1.) My insecure (and broke) 21-yr-old brain...

Didn’t think I’d be able to keep a girl with a fit body ­– WITHOUT money – unless I was fit myself.

I’ve long since shed that mindset…

The truth is that money and a little bit of “Rizz” conquer-eth all 😉

But I kept the 6-pack just in case.

And secondly…

2.) Because I believe you’re more likely

To get what you want from other people, when you are able to give them what they want as well.

And it's Belief #2 that I’d like to bring to your attention today…

Because...

It has been so instrumental to my success...

As a highly-paid writer from Nigeria.

How?

Well, when I realized I wanted to write for a living…

And that I wanted to be paid well to do so…

I realized that all the money I wanted, was in the pockets of wealthy business owners…

Who were ALREADY looking for writers to hire.

I started to ask what I could offer them as value…

In exchange for the hundreds or thousands of dollars I wanted them to pay me.

I looked at people who were already doing this successfully…

And saw there were two types of writers…

Writers who were poorly paid, who got paid based on the number of words they wrote.

And writers who were well-paid, and who did so based on the results they generated…

More specifically…

How much money they could make for their clients.

And just like I started going to the gym…

I started learning how to write content that produced ROI (money in the bank) for my clients.

So I could have something valuable to offer them…

While charging more, working less and enjoying a stress-free life of freedom, security and confidence.

If you’d like to do the same…

Discovering the secrets that produce money for your clients when you write…

Is a great place to start.

It’s the foundation for my simple yet powerful F3 Method for high-income freelance writing.

I talk about it in a short and FREE 33-paged guide…

That nearly anyone can read and implement in the next 10-20 minutes...

Unless you can’t read or write English, in which case this isn’t for you.

Go here to claim your free copy…

https://copymercenary.com/email-list.

Carpe Diem

Adrian Uwolloh

ROI... Yoga Models... And Typing Monkeys For Hire

If you’re struggling to get hired and get paid good money as a writer...

And you have a few minutes to read and implement some life-changing information…

The next few sentences are going to be insanely valuable to you…

[A Thread]

Dear friend,

The solution to earning more money as a writer/copywriter…

WITHOUT working any harder or for longer hours…

Is to write for AFFLUENT CLIENTS who can pay you MORE…

For the same things cheap clients pay peanuts for.

You may have heard this before…

But what most people (Gurus) won’t tell you…

Is that Affluent, high-paying clients are selective…

Because more money = more options to choose from.

Let’s say an affluent client hires 10 writers for a test job…

And he is only going to pick one or 2 people...

To work with long term (This is very common btw)

He will pick the top 2 people who…

Impress him the most…

And who his budget can afford.

What if you could be one of those top 2 people…

And do it quickly, easily and consistently?

Well you can.

Now I know you might be thinking this will be difficult.

But it’s really not...

And when you think about how much struggle and stress…

It takes to work with cheap clients…

You’ll see just how much easier it is to do a few simple things…

Impress High-Paying clients and get them to hire you instead.

Now how do you do this?

Well, the one thing that sets you apart…

And allows you to impress affluent clients and seal the deal…

Even if you are brand new and…

Competing with over 100 other candidates…

Is the ability to produce more ROI for your client.

For example, if you and 9 other copywriters are…

Asked to create an email sequence for your client…

The sequence that persuades the most people…

And produces the MOST money will win.

For example, if they pay each of you $500 dollars.

(High-paying clients can do this with ease btw…)

And your sequence produces $1,000 in sales…

Well, you’ve made $500 in profit for them….

Which is good!

Most writers will never be able to do this…

So on its own this is already valuable.

But if some other guy produces $5k or $10k in sales…

Your client will want to keep working with them…

Instead of you, because those guys…

Produced the most ROI.

I’ve outshined countless other writers this way…

And other writers have eaten my lunch too.

So this stuff works, once you understand it...

It’s extremely powerful and it’s the BEST kind of value

To offer to a high-paying client to set yourself apart.

So how do you produce the most ROI…

For your client every single time?

There are just 2 things you need to do consistently…

1. Trigger Dopamine With Your Words

In other words, don’t be boring. Be exciting!

Write words that grab people’s attention…

And keep them reading, even if they see…

Thousands of ads or content per day.

This is the easiest one to do, because

It really doesn’t take a lot to be exciting.

2. Write In A Way That Instills Belief

In other words, say things in persuasive ways

That make people WANT to believe you.

This one is a little trickier, so let me explain.

You see, 2 people can tell you similar stories…

Or share the same information…

But you’ll believe one person more than the other.

Why?

Because believe it or not, the human brain isn’t…

Very good at distinguishing fiction from truth.

And we tend to believe or disbelieve things…

Based on how we FEEL about them.

Here’s what I mean.

In our world today…

There are many true things that are unbelievable…

And there are COMMON lies that people...

Almost always take as gospel truth.

This goes to show that there are ways to tell lies…

And make them sound true.

And that the truth can quickly be cast aside…

If it is presented poorly.

Now I’m not an advocate of lying.

I encourage telling the truth and...

Presenting it in Exciting & Believable ways.

Because when a prospect FEELS like…

What you are saying is true…

They will be more likely to take action and buy.

And The MORE people you can excite

Or convince with your words…

The more sales you’ll make…

The more ROI you’ll generate for your clients…

And the more they will hire you and keep

Paying the kind of money you want and deserve.

Nowadays, tools like ChatGPT help you write faster, and more efficiently.

However, the best writer is still the one who excites...

His reader the most and makes him believe.

Chat-GPT only helps you to enhance that ability.

Okay so I’ve talked about how to write so you…

Can generate ROI for your clients.

Let’s talk about how you turn all of this…

Valuable knowledge into money in your pocket.

That’s simple too.

Just master the ability to Excite Readers &

Instill Beliefs with your words.

Do this and you will outperform 90% of content writers when it comes to producing ROI.

Once you have that…

You can pick a type of content to specialize in…

Such as Video Sales Letters…

Facebook Ads…

Emails…

Blog Articles…

Any of them can make you money.

Because it’s all the same skill…

Although you don’t want to pick a writing service...

That is so common that it is already saturated.

You also don’t want to pick a service that is so…

Difficult that a beginner can’t do it.

Or that takes too long to start seeing result with.

That’s why I like to recommend a little-known…

Virtually untapped, yet insanely profitable

Content writing service to my students…

That you can offer to foreign clients and get paid…

As much as $100, $150, $250 and even $300…

As a complete beginner from Nigeria…

Working from the comfort of home…

With just 1-3 hours of work.

And when you write this content in a way that…

Excites readers and makes them want to believe you…

You’ll generate more ROI for your clients…

They’ll chase you down to keep working with you.

And you’ll have a good life as a writer.

You don’t need to be a copywriter to do this.

I wasn’t and neither were many of the people I’ve taught.

Just think about it for a minute…

An extra $500 to $2,000 with simple content writing.

If you are in Nigeria, earning that is WAAAY more...

Than the average salary right now,

Plus, you’ll be working less than 90% of your peers…

Without having to drive to work….

Deal with traffic and a crappy boss each day…

Or be overstressed, and underpaid.

This is exactly how I got started back in 2018…

And earned my first $500 in one month…

Pretty soon it turned into $1k in one month…

Then $2k5…

And even $5k for one project, in a single month…

If you follow the same process…

It could do the same for you.

That’s why I put together a free private training…

Showing the 3 Simple steps that will get you

Started as a highly-paid content writer/copywriter…

And take you from ZERO to your first

$500-$2,000 earned in one month…

By generating More ROI for your clients.

So you can earn good money as a writer…

Upgrade your income, work less…

And enjoy the financial security, freedom and confidence…

That being a highly-paid writer can provide.

If you liked this post and want access to the Free training...

Or more content like this in the future…

Retweet this post so that others can see it…

And comment I want this, so I can send you a link to the training.

Cheers,

Adrian

If you’re struggling to get hired and get paid good money as a writer...

💰 How To Earn Good Money As A Writer From Nigeria, And Live A Life Of Freedom, Confidence and Financial Security 👇

So, you want to be a professional writer and make the BIG BUCKS…

Well, I’ve got news for you...

Most writers don’t make a lot of money…

But not to worry it doesn't need to happen to you...

Because the reason why this happens is that…

Most writers DON’T work with businesses who can pay them what they need to live a comfortable life...

If you can do this, like I’ve done and like my students are doing, you can earn enough to live a comfortable life…

With freedom, flexibility, financial stability and confidence.

You see, wealthy businesses and clients are out there...

And they are more than happy to reward you handsomely to write for them…

If you meet their standards.

The thing is, wealthy clients have 3 particular standards all their writers must meet.

And until I discovered these 3 things sometime in 2020…

I never made more than $500 (N350,000) in a single month as a writer.

Just in case you think this is like all the other kinds of unhelpful content you see on your timeline…

Let me show you just how powerful knowing these 3 things are.

Many moons ago I worked with a client on Upwork who prior to meeting me…

Had never spent more than $400 hiring a writer on Upwork.

I convinced her to spend over $7,500 to work with me for 3 months.

But it was well worth her money and I’ll tell you why in a few seconds.

That’s just one example.

Another client came to me wanting to pay $30 per piece of content.

I ended up charging him 3X that amount.

And even though he grumbled that I was expensive...

He paid and ended up working with me for 6 months…

Spending over $6,000 in the process.

There are several more instances like that, and if I say how much I’ve made as a writer online since then…

You might not believe me...

But I’ll say it anyway and show some proof you can verify...

With a quick google search of my name.

Want to know how I did it?

Just meet these 3 secret Writer Standards for Wealthy Clients.

Here they are 👇

⬇️  ⬇️  ⬇️

1️⃣ Wealthy clients want someone who is pleasant to work with?

This is non-negotiable and luckily most writers can provide this. This is the easiest of the three to implement...

2️⃣ Wealthy clients want someone who can write fast and deliver on time.

This can be tricky for less experienced writers, but the secret here is using reliable formulas and templates to speed up your work…

So you don’t get trapped in the creative “Writers Block” process.

3️⃣ Wealthy clients want someone who can deliver a positive ROI.

Like I said earlier, wealthy clients have no problem rewarding you handsomely for your services.

However, they didn’t get wealthy by wasting money.

They got wealthy by investing wisely and using their money to...

Make more money.

And as a writer, they expect that any money they invest in you is money they can get back with some outsized returns.

Now don’t be scared. You’re not going into debt or anything like that...

What I mean is that...

You can charge whatever you want as a writer, as long as you produce a significant ROI for your client.

Remember the client who paid me over $7,500 to work with her?

I generated over $100,000 in sales for her with what I wrote.

In other words, I gave her more than 10 times her investment working with me.

None of the other writers she’d worked in the past with ever did that for her.

So in her eyes I was special. I was worth much more than all the other writers she had hired...

Despite being a Nigerian, being only 24 at the time and having little to no credibility or experience.

Eventually I lost her to an agency who delivered better content and more returns for her business.

I had to learn my lesson and improve my skills...

So things like that would never happen again.

Still, I would have never earned that much if I didn’t know what I just shared with you.

Anyone can learn this.

If you’d like to do the same, just remember these 3 things...

➡️ Always be pleasant to work with.

➡️ Always write fast and deliver on time.

➡️ Always deliver a massive ROI for the time and money invested in you.

Out of the 3, the most important one by far, is your ability to deliver ROI to your clients...

Either by helping them make more money, save money or save time.

That’s where most writers struggle...

And until you master it…

Finding a wealthy client who will pay you to write consistently will be like pulling teeth.

A very difficult and painful process.

But not to worry.

I’ll drop a thread about this some time if this post gets some engagement.

If you liked this, feel free to like, share or ...

Follow @AdrianUwolloh for more.

Ask questions and leave your thoughts in the replies. I'd love to hear from you.

Carpe Diem

- Adrian

How To Earn Good Money As A Writer From Nigeria, And Live A Life Of Freedom, Confidence and Financial Security

95% of “copywriters” all promise the same thing.

More sales, increased conversions, business growth that skyrockets, words that compel… yada, yada, yada.

Because that’s what all businesses want, right?

Maybe.

But even if that was true…

The thing is, anybody can make those claims.

Sure, maybe they have some proof.

A couple of wins here and there…

Years of experience…

Celebrity status…

Samples, and things of that sort…

So what?

The truth is none of that stuff matters if a copywriter can’t predictably and consistently generate ROAS for you.

And the only way for that to happen…

Is if they figure out exactly what WILL convert…

With as little time, energy and guesswork as possible.

Because multimillion-dollar direct response businesses aren’t built on guesswork...

Or fancy words that compel your reader to take action.

They’re built by TESTING!

By writing, testing and optimizing all the elements of your funnel…

In order to hit metrics that allow you to scale.

(💰Lower CPAs and Higher AOVs, baby!)

Sure, good copy & razor-sharp writing plays a role.

So do Big Ideas.

So does Positioning.

And so do creative Hooks and Angles.

And for the average entrepreneur…

Maybe that’s all you’ll need to get by.

But you’re no average entrepreneur, are you? ;)

Far from it.

Because you know for a fact, that there's much more to it.

You see, direct response at its core is a game of…

One problem, One solution: Buy Now!

A unique and powerful persuasion game where…

Even though you’ve never heard of me…

And even though, you’ve never met me…

You’re still gonna buy right now!

That’s how direct response works.

And any copywriter worth his salt — who can write complete funnels, and hit metrics that allow you to scale…

Knows that none of your Copy…

None of your Big Ideas…

None of your Angles, Hooks or Positioning will work…

Without this ONE THING.

The one thing that makes selling products — at scale — to highly-skeptical customers who’ve never heard of you, possible.

Because “mechanism” is the bridge that connects your solution to your prospects' problem…

In a way that allows them to SUSPEND THEIR DISBELIEF and become BIG buyers right now…

So your cart values go up as high as they can…

While you CPAs stay low, leaving you in profit.

Because without “MECHANISM”...

There’s no reason for prospects to believe your solution is any DIFFERENT or BETTER than all the stuff they’ve already tried.

There’s no motivation to try again and buy.

You must make them FEEL something different.

And by hinting at a new mechanism — a new hope — within the first 5-30 seconds of your ad, VSL, or TSL …

You can lead them to experience the H.E.C Effect.

That rush of dopamine that motivates them to sit through an hour-long VSL…

And submit their credit card information at the end.

A feeling of Hope. Excitement. And Curiosity.

That’s why we test.

We never know exactly what’s going to get the largest amount of people to raise their hands…

Or what will trigger the most Dopamine.

Because even though we may hit scalable metrics

Or be in profit right out of the gate...

There are always ways to make things better.

It’s a constant iterative process.

But without the essence of your product’s MECHANISM.

You could test a million and one different leads or ads…

You could build a thousand different funnel versions…

You could shuffle between a VSL, TSL or eComm lander all day long…

But none of it would convert the way it should.

Most copywriters/marketers don’t know this.

And I should know, I used to be one of them.

Over the past few years — while a decent chunk of family moved to the U.S. —

I’ve spent my time hanging out in Nigeria, finishing college…

And writing copy on and off as a freelancer...

For a few beauty, health supplement and self-development businesses.

And with my modest copy and skills, I’ve seen some surprisingly good results — selling $1,033,760 worth of stuff in less than 2 years.

But since I discovered compliant, Mechanism-Driven, ROAS-focused copy in early 2022…

I’ve been inspired to up my game and become a leader in the direct response industry.

I’ve studied some of the top health supplement offers in direct response like Organify, Dr Gundry Supplements and Wellness, Agora Health, PhytAge Laboratories, Dr Al Sears...

With top A-list copywriters like Stephan Georgi, Parris Lampropoulos, Mike Pavilish as my mentors with their courses, interviews and control-beating samples.

I’m also passionate about health, science, spirituality, mechanism, and putting extremely valuable health supplementation… into the hands of people who need them.

And now I’m ready to be put to the test (or write testable, effective copy for your business.)

All of this so you can keep increasing ROAS and keep building more wildly profitable and successful direct response businesses.

The kind that give you the time and freedom to do whatever you want, whenever you want without worrying about money…

As well as the bragging rights, and better lifestyle for you and your loved ones that only long-term business success can provide.

Because in the end, that’s all that really matters.

My unique brand of copy, Dopamine Validation™ marketing…

Is designed to trigger the H.E.C Effect in your prospects.

The powerful feeling of Hope, Excitement and Curiosity your reader gets when they find a product they can finally believe in again.

That's WHY mechanism is so important…

And doing the research to validate it, unpack it, and distill it down to its essence is where I spend 80% of my time.

It's where all my creative comes from...

And makes knowing what WILL convert...

Easy, fast and simple.

If I’m going to write copy, I want to write for a company that epitomizes everything that direct response should be.

So if you’ve got a valid product with a story worth telling and a mechanism worth exploring…

And if you’re looking for someone to show up as a leader…

Who can easily execute writing complete funnels and who knows exactly how to respond to data.

Then you might be the kind of company I’m looking for.

95% Of "Copywriters" All Promise The Same Thing

How To Launch & Scale An Offer That Does between $84,000 to $100,000 A Month

What if you could earn $84,000 to $100,000 or more each month selling your offer?

What if you could multiply that by 12 months? That would be a million dollars a year or more.

You don’t get there by accident, and unfortunately most people never will.

And it’s not because they’re lazy, dumb or have terrible products.

Far from it.

In fact, lots of hardworking, brilliant entrepreneurs with great product struggle with this.

And I should know. I’ve worked with dozens of them, from all around the world over the past couple of years.

You see, consistently generating $84,000 to $100,000 each month with any offer requires SCALE.

In simpler terms:

It requires a steady flow of NEW CUSTOMER SALES every single day.

That means reaching more strangers on the internet…

While converting a decent chunk of them into customers at break even or PROFIT.

I mean the traffic is out there.

There are hundreds if not thousands of potential buyers, with problems your offer can solve.

Question is, how do you quickly and consistently convert people who’ve never met you…

Never heard of you and have no idea if what you’re selling is any good…

Into new customers, over and over again, every single day.

Direct response advertising may have the answer.

Because you see, direct response at its core is a game of Quick Conversions.

It’s a game of one problem, one solution, BUY NOW.

And it makes:

“I’ve never met you… I’ve never heard of you before… but I WANT to buy from you RIGHT NOW” a possibility.

That’s because direct response connects your solution with your prospects problem…

In a unique and powerful way that gets them to suspend their disbelief and become buyers, RIGHT now.

Not tomorrow…

Not in seven days…

And not in three months from now…

Sure, those kinds of delayed sales are important.

But with direct response, we always want to be converting the largest number of people we can, RIGHT NOW.

That’s what it takes to launch and scale an offer that does $84,000 to $100,000 a month in revenue.

So how exactly is this done? What’s the secret sauce?

Profitable Traffic! Lots and lots of it.

Because the more profitable traffic you have access to, the more people you can reach…

And the more chances you have to make sales.

Again, profitability is much more important than volume here.

Your CPA and AOV numbers always have to make sense.

There’s no sense in spending $100,000 on ads only to get back $30,000 in sales.

Your business would be bleeding money.

And I’m sure you’d much rather spend $15,000 and make $30,000, $45,000 or even $75,000 back in sales.

It is possible, but it only happens if you’ve got a funnel + offer that’s converting the way it should.

Statistics show that on average, out of every 1,000 people who see your sales message, you get 10 buyers.

That’s 10 sales for every 1,000 visitors – or as we say in direct response – a 1% conversion rate.

With some tweaking, testing and copywriting magic, you can get as much as 40 sales for every 1,000 site visitors.

That’s a 4% conversion rate – arguably a much better position to be in than 1%.

Because if you can squeeze out 40 customers instead of 10 from the same traffic…

You can make 4 times as many sales.

4 times as much profit.

And acquire new customers for your business 4X times as fast.

All on the same amount of ad spend.

What’s more…

You can do it over and over again, to quickly, easily and predictably scale your business to $84,000 to $100,000+ per month.

So you can launch and grow a wildly profitable and successful business.

One that can provide you and your family with the better lifestyle you all deserve.

And give you the freedom and time to do whatever you want, whenever you want without worrying about money.

Now going from a 1% conversion rate to a 4% rate isn’t difficult at all.

The tricky part is doing it while making sure the rest of your numbers work.

Because you could be converting at 10%, but still be bleeding money from your business…

If your CPAs are higher than your AOVs.

So the real question should be…

How do you get your funnel to profitably convert – with lower CPAs and higher AOVs – without losing your shirt or tearing your hair out?

Well, there’s a lot of stuff that goes into a high-converting, profitable funnel.

Like your offer positioning…

A well written sales page or VSL…

A congruent high-converting upsell…

And many more.

But at the root of this conversion equation…

The most important thing that determines success…

Is having a product people actually want to buy…

With a Unique & Validated Mechanism that explains how and why your product will work for “your prospects” to solve “their problems”…

In a DIFFERENT & SUPERIOR way than anything they’ve seen before.

You see, over the past 3 years partnering with dozens of entrepreneurs in the ecomm, beauty, health supplements and self-development niches…

I’ve realized a good offer, great copy and funnel just aren’t enough to make profitable sales anymore.

Almost every serious business has them now.

What consumers are looking out for now, whenever they watch an ad…

Land on a sales page…

Or sit through a VSL…

Is something that differentiates a product in a meaningful way…

While explaining how and why it will work for them where everything has failed.

That something is a Dopamine-Validated Mechanism.

This is what triggers their decision to sit through the ad and buy

Or close out the page and walk away.