Abhash K
@AabhashK
πΌVP-Marketing, Springworks (@springroleinc) β¨My SaaS Brand Mktng CBC: onbrand.airtribe.live/course
My SaaS Brand Marketing Cohort-based Course
Hey Twitter ππ½
Excited + (slightly) nervous as I launch the Founding Cohort of my 5-week, live SaaS Brand Marketing course today π€
- to help folks break into SaaS Brand Marketing
- to upskill generalist marketers into SaaS Brand Marketing specialists
A thread on the 5W1Hππ½
WHY?
India's startup talent pool is shockingly small, and as more startups now make the 1-10-100 journey, hiring has become a struggle π°
I see my SaaS Marketing leader peers' struggle with hiring every. single. day
Employer Branding frameworks for Startups and Scaleups
Hiring at your startup/scaleup challenging? An Employer Brand built on radical differentiation will be your biggest moat.
Radical Differentiation = donβt be everything for everyone
Here are some things we do Springworks (@springroleinc) ππ½
At Springworks:
β’ inordinate, deliberate focus on employee well-being
β’ permanently remote, async, writing-heavy culture
β’ industry-first, 2-week notice period
β’ 4-day work-week experiment
β’ automated leave approvals
We're attracting talent purely on basis of how we work.
Top 3 Product Hunt Community Member of the Year 2021
Made it to the top 3 @ProductHunt 'Community Member of the Year'. Glad the folks at Product Hunt gave me some validation for my PH obsession π
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On a serious note though, just happy to be an evangelist for one of the nicest corners of the internet πππΌππ½
My thoughts on practitioner-led Cohort-based Courses
Saw someone's tweet that "we've more courses on Product Management than actual PMs". I'm sure it was in jest, still is myopic.
The reality is India startup talent pool is shockingly small, and as more startups now make the 10-100 journey, hiring has become a struggle.
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All the knowledge that's been learnt seeing scale in tech has been accumulated in just the last decade. But that knowledge is locked π in the minds of the practitioners, or at best 20-50 folks they've worked with closely.
We need to unlock that knowledge at scale and fast β©
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My thoughts on employee leaves and why Indian cos show a complete lack of trust
While companies do hire adults on their payroll, many of them fail to treat these employees like adults. A glaring example of this is how they treat employee leaves (which is also a fantastic test of the company culture). Here's why, explained in this short π§΅π
Here's an established company's leave policy. 20-odd days of leaves allocated to all FTEs, but instead of letting employees decide when/how they wish to use it, they prorate leaves on a month-by-month basis. So ~2 leaves get added to employee's leave balance every month π€¦π½ββοΈπ€¦π½ββοΈ
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Get started on your no-code journey with these tools
%age of people on earth who know how to code = 0.5% π€
The majority donβt have the ability to create software or solve their own problems with code. #nocode democratizes software dev to empower a new wave of makers.
Here are the major no-code tools you should be aware of π§΅π
carrd.co - simple, responsive 1-page landers/sites
webflow.com - for more sophisticated, professional, custom websites
glideapps.com - Progressive Web Apps (PWAs) using Sheets
adalo.com - for native apps
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