When churches face a crisis, they are presented with two choices in their public response. Do they choose truth and transparency or they do they opt for impression management tactics that twist the facts to portray a positive image?
acnatoo.org/acnatoo-blog/oim-in-the-church
Located at the intersection of marketing, psychology, & communication, Organizational Impression Management (OIM) is a useful framework (pioneered by @wademullen in his book SOMETHING'S NOT RIGHT) for understanding how churches respond to negative events.
amzn.to/3z8NczG
The May 4, 2021 Diocesan letter from Bishop Stewart Ruch announcing an investigation into sexual abuse and mishandling in @midwestanglican is a prime candidate for case study analysis utilizing the OIM framework.
midwestanglican.org/big-rock/
We are particularly indebted to @wademullen’s work on OIM in the church, both in his 2018 dissertation and in his book SOMETHING'S NOT RIGHT, for the analysis shared in this case study:
acnatoo.org/acnatoo-blog/oim-in-the-church