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$AIR - @Ape_in_Records
🔸What is it?
🔸How to buy?
🔸Who are they?
🔸Milestones & Achievements thus far
Mega Thread 🧵
This thread actually took me a while to compile and I would like to continue adding to it as more information is made readily available.
The purpose of this is to educate new and existing investors of the $AIR business, team and its milestones achieved so far.
🔸 Website - apeinrecords.org
🔸 Twitter - @ape_in_records
🔸 Telegram - t.me/Ape_In_Records
🔸 What is it?
Ape in Records ( $AIR ) was developed to help support established & upcoming artists, producers, songwriters along with unsigned hype to help rebalance unfair music label contracts and provide a platform for new talent to get recognised and supported.
Traditional record label deals with artists are infamously unfair with the lion’s share of the proceeds benefiting the label vs the artist.
The team created $AIR to support established artists, producers, and songwriters to rebalance this equation.
They'll provide them with equipment, studio time, along with tour & music video support to ensure they can keep creating.
They'll also help discover and support unsigned hype to help them get the $AIR time they deserve.
The $AIR token itself is an $MRI fork that taxes on buys and sells which is then distributed via the following tokenomics.
The $AIR token contract will be going through third party audits to
Furthermore to above existing tokenomics, $AIR have recently announced, at the the time of writing, that there will be further utility built into the project that will "bring cashflow to the $AIR ecosystem generated for holders... a utility that hasn't done in the crypto space."
🔸How to buy?
Currently, $AIR is only available to purchase via; app.uniswap.org/#/swap?chain=mainnet
You'll need Metamask and ETH to make a swap.
The contract address is;
"0xF725f73CAEe250AE384ec38bB2C77C38ef2CcCeA"
Slippage;
12-18%
Exchange listings in the future.
🔸Who are they?
The Ape in Records core team consists of the three following individuals and have external advisors.
Core Team:
📀 Jake Murphy
📀 Benedict Lock
📀 Greg McCann
Advisors:
💿️ Tom Windish
💿️ Monique Blake
💿️ Julie Nollet
💿️ **More TBA**
📀 Jake Murphy
Jake is Creative Director and Founder of @clokkemaker.
He has worked with some of the biggest brands, talent and technology platforms around the world alongside founding and raising capital for different start-ups and initiatives.
As well as leading creative direction day to day for @Clokkemaker and its affiliated brands, he sits on a number of advisory boards including technology platform Sphere, US United and is a founding member of The Freedom Project in partnership with House of Mandela.
He is also a member of the PTTOW! Social Justice Task Force.
Brands that Jake has worked on include; Warner Music Group, Ralph Lauren, Snapchat, Burberry, House of Mandela, Sony Music Group, Hypebeast and Gumball 3000.
Jake has worked on projects for multi-platinum global artists including The Game, Chance The Rapper, Ed Sheeran, Bella Poarch, Ghetts, Gorillaz, Liam Gallagher and manages UK artist Jelani Blackman.
🔗Linkedin: linkedin.com/in/jakemurphyclokkemaker
📀 Benedict Lock
Ben is MD and founder of London creative agency The Sampling Project.
He’s been on the board of a number of creative agencies and clocked over 20 years’ experience across pretty much every discipline in marketing, from experiential to
TV, film & production to social with a career delivering campaigns for some of the world’s biggest brands across tech, fashion, alcohol, FMCG and entertainment including Nike, Adidas, Samsung, Amazon, Bacardi and Peroni.
🔗Linkedin: linkedin.com/in/benedict-lock-84655117
📀 Greg McCann
Greg has worked with some of biggest luxury brands in the world across digital project management, e-commerce, PR, brand development and media planning.
His previous roles include brand & media consultancy for premium audio manufacturer Bowers & Wilkins and luxury watch maker Watches of Switzerland. Prior to this he spent 5.5 years in a senior management position at LVMH where he managed teams across digital, e-commerce, PR and
media planning for brands like Hennessy, Dom Pérignon, Belvedere Vodka, Ardbeg and Veuve Clicquot.
He’s led music-based campaigns at Hennessy in partnership with Universal and Abbey Road Studios (of Beatles fame) with artists such as; Mike Skinner, Flohio, JP Cooper, Kojey Radical and Krept & Konan in a campaign that reached over 15m people.
Prior to this he’s worked at Hendrick’s Gin and in digital agencies project managing development and marketing for a range of clients including Jack Daniel’s and Samsung
🔗Linkedin: linkedin.com/in/hi-greg/
💿️ Tom Windish
Tom Windish is a booking agent for musicians. He’s also an artist manager, investor and entrepreneur. Tom started his own agency nearly 15 yrs ago and saw it grow to 80 employees and 1000+ clients. He currently works with artists such as Billie Eilish and alt-J
💿️ Monique Blake
General Manager for Swizz Beatz Productions and VP of Marketing & Music for Verzuz/Triller, Monique Blake, has been made the very first member of Ape In Records’ advisory board!
💿️ Julie Nollet
Julie Nollet, spent more than 10 years in the music industry at a time when it had to reinvent its full model, working in labels such as Capitol Records, EMI, RCA and Columbia.
Julie then moved to the luxury wines & spirits industry at LVMH to work on heritage brands such as Dom Perignon, Ruinart, Moet & Chandon, Krug, and @Hennessy.
Julie is currently the Global CMO of @Hennessy, a brand historically involved in music culture which has cherished and supported artists since it was founded in the late 18th century.
The $AIR team says - "We couldn’t be happier to have Julie on board and we’re beyond grateful for the music and brand culture experience she’ll be able to provide as we build out our long term plans."
💿️ More TBA
Over time we anticipate that more advisors will come onboard to this project, I will update the thread over time, so check below for more.
🔸 Milestones & Achievements
At the time of writing,
The $AIR team have had a token launched for 7 Days with a total market cap of U$11million.
With a total of US$17,132,876 volume traded in 7 Days!!
Chart information can be found here: dexscreener.com/ethereum/0xbc562bf2c1445707e5f8df66dbf8eee60cc49a59
🔥 HODL!
2189 Unique Wallets are holding $AIR.
This number will be ever increasing as the project moves forward.
🔥 LLC Registration
The team have successful registered @Ape_In_Records as a company in England for tax purposes.
Sources:
🔗find-and-update.company-information.service.gov.uk/company/13962989
🔗find-and-update.company-information.service.gov.uk/company/13962989/filing-history/MzMzMjIwMTI0NmFkaXF6a2N4/document?format=pdf&download=0
🔥 Merchandise
The team are currently in talks with a designer to get official merchandise created. Stay tuned for updates.
🔥 Artists Support
Close to ~$600,000USD has been raised via the token $AIR to help fund musicians and artists.
🔥 Clash Magazine
Magazine known for its adventures in music, fashion, film and more have tweeted and wrote an article on $AIR.
🔗twitter.com/ClashMagazine/status/1500973212892549125
🔥 Two Twitter Spaces (Open Voice Call)
I'd like to thank Greg on Telegram for meeting minutes, absolute legend mate, thank you.
You can tune into the previous Twitter Spaces here;
Spaces 1: twitter.com/Ape_In_Records/status/1500247728177270786
Spaces 2: twitter.com/Ape_In_Records/status/1502018662160605193
🔥 US/Overall Expansion
Choogles provides an update on Telegram of their recent recruitment of a US media and comms team.
🔥 $AIR New Artist Supported
🎙️Darius Woodley
@Iam_DWoodley
twitter.com/ape_in_records/status/1501998483796021249?s=21
🔥 $AIR New Artist Supported
🎙️Brand New Moon
@brandnewmoon1
🔥 $AIR New Artist Supported
🎙️Aston Rudi
🔥 $AIR New Producer Supported
🎙️AJProductions
@AJProductionsUK
🔥 $AIR New Producer Supported
🎙️Ed Thomas
🔥 $AIR New Producer Supported
🎙️D7
🔥 $AIR New Artist Supported
🎙️Shaun Farrugia
🔥 $AIR New Independent Label Supported
🎙️Fair Youth Records
🔥 $AIR New Artist Supported
🎙️Wyatt Bernard
🔥 $AIR New Artist Supported
🎙️Finn Foxell
🔥 $AIR in 24 Hours of Launch did the following:
🔥 $AIR Funding Community Music Studio for Kids.
This to me made me super emotional, as these are our future artists and by getting in early we are inspiring them to share their creativity.
🔥 Massive Shoutouts
My good friend @ChadCaff has recently compiled all the big video $AIR shoutouts that have been posted in their Telegram.
Some great artists here giving the team a shoutout and thank you Mr Caff for taking the time to post this.
twitter.com/ChadCaff/status/1500189207645638656
🔥 Crypto Twitter (CT) Influencer Support
Some of the biggest names in Crypto Twitter have supported this project, some of which include but not limited to;
- @ChadCaff
- @ChocolateMastr
- @BlocksNThoughts
- @cryptoskullx
- @JumperWave
- @PetaByteCapital
I will be updating this thread over time.
Listen to Fitz - gud team, gud project, gud goals.