Fundraising blurb template

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I've been helping a lot of our @HustleFundVC startups with their fundraising and I thought I'd share some thoughts with the Twitterverse. the 3 key fundraising artifacts are an intro blurb, email deck, & pitch deck. Let's talk Blurbs first! 🧵#entrepreneurship #Startups #VC

The goals of the intro blurb are to provide 1. an easy way for people to introduce you (forwardable) 2. a concise summary for investors of what your startup does and why it's great 3. resources for investors to dig in more and get back to you. Let's talk about the pieces!

*The Subject* - "Introduction to [Company Name]" Note: the format is less important than making sure you have your company name in there *The Intro Sentence* - tell who you are and provide any relevant context. Make sure to tailor it to a specific investor!

*Company Info* - 2-3 sentences on what you do, how you do it, and why it matters. *Key Insights* - 3-4 bullets on traction (revenue, team, & or product) and key talking points about your company.

*More Info* - deck (use something like @DocSend so you can get analytics and see who views it) & demo if you have it *The Ask* - What you are asking for & maybe some personalization.

Here's a little example/diagram I made just in case it's helpful!

And if you don't care much for my thoughts, here are some resources from other VCs First, my boss @ericbahn 's advice on what a blurb should look like

Next, here is a great piece from @alexiskold from @2048vc startuphacks.vc/blog/2015/11/12/how-to-introduce-your-startup-in-an-email

and finally, another great piece from my former teacher @roybahat from @BloombergBeta also.roybahat.com/introductions-and-the-forward-intro-email-14e2827716a1

Hope this is helpful and let me know if you have any questions!

You can read the unrolled version of this thread here: typefully.com/will_bricker/5P2HdJT