---
title: "What could Elon have been doing instead of all of this? A thread (sorry). 1. Let people confirm they aren't bots and let everyone filter conversation based on this. Charge for i"
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---

What could Elon have been doing instead of all of this?

A thread (sorry).

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1. Let people confirm they aren't bots and let everyone filter conversation based on this. Charge for it if you want or include it in Twitter Blue. Use an API to let people upload their ID, bring in-house later if needed. 

The easiest way to beat spam & bots.

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2. Start fixing the ad tools. There's less signal on Twitter, but still enough. I've never even seen a trendy techy app advertise to me here and it's quite easy to target me since I might follow some of their peers. 

Too many people can say "I've never seen a relevant ad here".

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3. Revamp "Explore" and trends. Snapchat is actually fantastic for live coverage of certain events, I don't really use it but remember watching Trump's inauguration. The way they curated a feed of stories both by the media and regular people is insane.

Twitter just has hashtags.

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4. Twitter has a cold start problem. A lot of my friends tried it and left. They don't see the value. You have to build an interesting graph first. "Explore" could be a part of this. 

Just showing a bunch of people to follow is important but not enough. Build curated feeds.

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5. Quite often, it's easier to reach companies' customer support on Twitter. Build tools for them and monetize it, enable messenger marketing and let the ecosystem build a web of solution and educate businesses about this opportunity.

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6. Build tools for influencers and professional creators (can charge for this) to help them curate their experience and sell goods/content/services to their audience, for instance by allowing native widgets in their profile/tweets. Revamp analytics to help assess the results.

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7. Build a capable messaging functionality and spin it off as a separate app as well. With E2E, good search and anti-spam.

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8. Either let everyone use Twitter Notes or make threads a first-class feature, acquire @typefully if needed.
