Agencies will accelerate investments in and -related services in 2023.
Forrester Research predicts agencies and brands to try and meet climbing client demand
While the researcher described these emerging as “marketing’s latest shiny object,” their high place on the priority list compliments the category’s broader focus on digital expertise.
Work surrounding analytics, computer sciences and digital design interface are all expected to grow 20% within agencies next year.
In a one-of-a-kind collection for called "Brand Strategies For The Metaverse", has tracked, assessed and documented over 250 consumer brands and their projects in , , , and