Brands and agencies to increase spending on web3 and the metaverse

•

Agencies will accelerate investments in #Web3 and #metaverse-related services in 2023. Forrester Research predicts agencies and brands to try and meet climbing client demand

While the researcher described these emerging #technologies as “marketing’s latest shiny object,” their high place on the priority list compliments the category’s broader focus on digital expertise.

Work surrounding analytics, computer sciences and digital design interface are all expected to grow 20% within agencies next year. #NFTs #blockchain #web3 #metaverse #vr #ar #daos #crypto

In a one-of-a-kind collection for @WiserIn10 called "Brand Strategies For The Metaverse", @rickhuckstep has tracked, assessed and documented over 250 consumer brands and their projects in #NFTs, #Blockchain, #VR, #AR and #web3 rickhuckstep.com/brandstrategy

Examples include: #adidas's NFT strategy to strengthen brand loyalty rickhuckstep.com/adidas-into-the-metaverse-nfts-and-web3/

#starbucks' NFT loyalty program rickhuckstep.medium.com/%EF%B8%8F-starbucks-expand-loyalty-program-to-nfts-9f428da007b0