Building a One-Person Media Empire

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You don't need a team of 100, 50, or even two people to scale your business into the millions. You can do it solo. Here's the plan to build a one-person media empire over the next 12 months (from my mom's basement): 🧵

My plan is not very complex, but it has 2 main elements & 4 Steps I will be following. They will enable me to reach millions of people while working for myself & talking about my interests while doing so It's pretty exciting so let's dig in on how.

To scale a media-based business we will need leverage. The internet enables you to reach millions of people in an instant with media & code. I'll be 2 forms of media leverage: written & video. The skills I need to develop? 1. Video editing & 2. Persuasive Writing

For the last 3 years, I’ve been making content on the internet for a living, But I've hit walls that have stopped me from scaling, here are the 3 things I've been missing the mark on most that I will be focused on... Followed by my 4-step plan.

1) a deadset interest to grow & iterate on what IS working, & to explore the ideas performing best further 2) a persuasive & intriguing script to base my videos on (writing skills) 3) a deep level of captivating storytelling through sound AND visual (writing + editing)

Now, the 4-Step process I'll be implementing. (simple & boring) Step 1: Daily progression. Every day I will be honing in on one of these skills by practicing them with a critical eye on how I can improve. 1-hour minimum. 1% better is the aim. 1% x 365 days = 38x better.

Step 2: Reflection Look back once a week for 30 minutes to dive into key metrics & note them down. Note down: Click-through rates on recent emails, top tweets, YouTube audience retention drop points, etc. Note the realizations I made this week + improvements I need to make.

Step 3: Iteration (Key element) Without iteration, daily progress is a dead end to nowhere. plan: proceed with my daily progress while having what isn’t working in mind & constantly being in the pursuit of what may work, testing it, & iterating until I find what actually works.

Step 4: Repeat. Daily progress, reflection, iteration: That's my 4-step progress evolution. Now... Why am I doing all this? You probably aren't asking this question, but it's important to know.

A media empire sounds grandeur but in reality, to me, this is what it means: • ability to earn a living talking about whatever I want • reach millions of people to spread a message worth spreading • the ability to add value to people’s lives through my own experiences

No world domination, no crusade to brainwash people into a single belief. Just the ability to create something that came from my soul & have it impact others in a positive way. How can you do the same thing I’m doing?

First, you'll need to subscribe to my newsletter (logically) ... the link is in my bio. Then you'll actually need to take action (you've heard this before I know it's cliche) Take action: Create things, learn what you like, learn what works, iterate, progress, create, repeat.

Do you want to do the same as me? Maybe you do, but the best question I always find to ask myself is WHY. & along with why you will end up asking “What do I want out of life?” Cuz you’re a completely different person, answer those & then take action in line with your answers.