1/6 At TEXMED last weekend, a physician asked me about SEO in the AI era—and it hit me how fundamentally the rules of business visibility are changing.
When someone asks ChatGPT about the "best chocolate in Fredericksburg" instead of Googling it, the game completely changes. blog.rockettools.io/p/20786455-771c-4981-b269-4be638cc37ed/
2/6 I've spent a year testing what actually works for generative search visibility across my businesses. The results challenge conventional digital marketing wisdom.
For example: press releases, often dismissed as SEO relics, have surprising strategic value—not for backlinks, but for their distribution footprint.
3/6 AI systems prioritize information that appears consistently across multiple domains. A single press release can create dozens of identical references to your business that AI models encounter during training.
The key: focus on clear FACTS, not marketing language.
4/6 Another emerging advantage: llms.textfiles—similar to robots.txt but optimized for AI comprehension. By providing structured markdown files with clear information about your business, you make it easier for AI to accurately represent you.
5/6 Not all platforms are created equal in AI training. X and Reddit show outsized influence patterns. Strategic content on these platforms—focused on demonstrating genuine expertise, not promotion—creates reference points AI systems can confidently cite.
6/6 The opportunity today isn't just optimizing for algorithms—it's reshaping how your business appears in the artificial minds increasingly guiding human decisions.
The winners won't have the biggest budgets, but the earliest adaptation to this new reality.
Full essay: blog.rockettools.io/p/20786455-771c-4981-b269-4be638cc37ed/
Dan McCoy, MD
@docdano
Storyteller + Artificial Intelligence + Healthcare https://danmccoymd.substack.com/