Adrian Wolls (@AdrianWolls)

Ecommerce Case Study: Scaling Ad Spend with Impressive Profitability

Wed, 06 Sep 2023 13:02:13 GMT

ECOMM CASE STUDY 🧵

➔ 💰𝐇𝐨𝐰 𝐓𝐡𝐢𝐬 𝐒𝐮𝐫𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐄𝐜𝐨𝐦𝐦 𝐁𝐫𝐚𝐧𝐝 𝐒𝐜𝐚𝐥𝐞𝐝 𝐅𝐫𝐨𝐦 $𝟐𝐤/𝐝𝐚𝐲 𝐭𝐨 $𝟗𝐤/𝐝𝐚𝐲 𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 𝐖𝐢𝐭𝐡 𝐎𝐧𝐞 𝐒𝐢𝐦𝐩𝐥𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐰𝐞𝐚𝐤 💰🤑
===

More Details Below ⬇️

Over the past 2 months I helped a health and wellness ecomm brand go from spending around $2,000 on ads per day, to spending around $9,000 per day…

PROFITABLY!

A 3x-4x ROAS to be precise.

That’s a 300% increase in growth.

Or in other words, their business is now generating 4X more revenue than before.

Before we worked together, this particular client’s brand had already done a little over $598,300 in SIX months. Not too shabby.

But as you may already know, the value of an ecommerce business today is 100% in the ‘exit’...

Where the business is sold to investors for a...

Huge lump sum of money, and the founders can ride off into the sunset, wealthy beyond their wildest dreams.

And if your goal is a seven, eight or even 9-Figure exit (USD)...

Your business needs to be scalable, profitable and have potential for more growth. Otherwise...

It won’t be as attractive to investors, and won’t sell for as much as it could.

Therein lies the problem.

With this particular client, even though they’d already hit multiple 6 figures, their conversions were nowhere near where they could be.

Try as they might, they couldn’t scale any further with the kind of CPAs, conversions, and AOVs they had.

They’d be bleeding money if they did.

What’s more…

They discovered that prospects would click away from their ads, and landing pages only to head over to...

Amazon.com in search of the same product for cheaper.

In fact, my client's brand actually made Jeff Bezos a lot richer, because their ads single handedly generated lots of “free sales”...

For the lucky Amazon sellers who offered similar but cheaper alternatives...

To what my client was selling.

So, I’m sure you’re wondering…

Why were people clicking away to shop on Amazon, when they could have just bought from my client’s store?

Well, after hopping on a call with this client…

And garnering some information.

I figured out they had a POSITIONING problem. Not a demand problem.

There was plenty of demand. And the uptick in sales on Amazon proved that.

But their POSITIONING problem meant that potential customers couldn’t see the value in buying from my client instead of amazon.

One of the reasons for this, was because my client was selling their product at more than double the price that some other competitors were charging.

Did my client have a better product? Yes they did.

But it wasn’t immediately obvious.

In fact, as far as potential customers were concerned, they would only be paying a lot more for something they could get for much cheaper…

And that didn’t seem like a good deal.

So you see, the challenge wasn’t convincing prospects that a product like that could help them.

The challenge was convincing these prospects to HAPPILY pay more for a different product, that they could potentially get cheaper elsewhere.

And the only way to do that, was to position this unique product as the SUPERIOR OPTION.

Now, it would have been easy to just make bigger and bolder claims, like lots of lazy marketers do.

Claims like:

“Hey, buy our product. You’ll get Better, Faster and Easier Results. Why? Because we said so. There’s no proof whatsoever to support these claims of superiority.”

There were a couple of things wrong with this approach:

For one...

We’d likely get in trouble with the FTC for misleading advertising.

And two...

There was nothing stopping a competing brand from copying our ads, selling the same product, and then making even bigger and bolder claims.

Putting us back at square one.

Heck no!

We needed something MEANINGFUL to differentiate our product, give people a reason to choose us at a higher price point, and backup our claims of superiorty.

So here’s what I did to solve this:

Now, over the past year or so...

I spent a few months studying a bunch of 9-Figure copywriters and the secrets behind their grand-slam winning campaigns…

I learned — the hard way — that the most powerful and reliable way to position a product as superior and different is...

With a little something called the Unique Mechanism i.e.

How and why this superior product will work for your prospect in a different and better way.

Since it was a health and wellness product, we needed the science behind it.

And after a few days reading through some scientific studies about the technology in the product…

I discovered a brand new way to position it.

A way that competing amazon sellers COULDN’T do.

And with a little bit of direct-response copywriting...

And some branding we were able to reposition the product…

Successfully price it at DOUBLE what the competition was selling for, and finally start making all those sales we were losing to amazon.

We tested out some advertorials and VSL ads on Facebook…

And one of them won big time..

Producing a 4X ROAS without any major upsells or subscription offers on the backend.

Needless to say, my client was pleased and we’re planning on scaling aggressively with more winning VSL ads and maybe a few upgrades to the landing page.

Now besides the Unique Mechanism, there were 5 other tweaks my client implemented in their VSL ads.

These tweaks combined together made their business MORE scalable, and moved the ROAS needle higher and even faster.

With a unique mechanism alone they'd have been scaling at a 1.5x or 1.7x ROAS... which is still scalable btw.

But, implementing the other 5 tweaks pushed ROAS up to 2.5x, 3x and eventually 4x.

The best part is each one of these tweaks is simple.

And anyone can apply them to any ecommerce business to increase conversions, sales and profits…

As soon as today even... if you’re an action taker.

If you don’t have an ecommerce business that’s already doing above $35,000 (USD) a month…

These tweaks probably won’t do you any good. Sure it’ll give you a big boost of dopamine as you learn the information and imagine all the possibilities…

But without execution, these six conversion tweaks will be as useless to you as tits on a bull.

Oh…

And if you’re a copywriter reading this...

Someone who does anything with ecommerce brands, and is interested in direct-response copy… you’ll find these six conversion tweaks insanely valuable.

Think of them like secret weapons in your arsenal that could make you more valuable to clients who are already trying to scale a business...

Looking for skilled copywriters...

And can pay you what you’re worth.

Now, I’ve put each of these six funnel tweaks into a book I call…

𝑬𝒄𝒐𝒎𝒎 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝑹𝒖𝒔𝒉: Dramatically Increase Your Store’s Conversions, Sales & Profits as Soon as Today… Without Any Extra Ad Spend.

Like I said, if you don’t already have an ecommerce business doing over $35k (USD) in monthly revenue…

Or if you aren’t a copywriter who wants to write direct-response copy for ecommerce business…

This book won’t do you much good.

But if you are, you’ll love it.

And you’ll garner some instantly actionable insights that could potentially double your conversions or triple your ROAS as soon as today.

You can find more about it here.

https://adrianwolls.com/book

Carpe Diem

Adrian Wolls

You can read the unrolled version of this thread here: https://typefully.com/AdrianWolls/A6nG0YA

Escaping The Clutches Of Survival Mode

Wed, 26 Apr 2023 14:53:12 GMT

𝐄𝐬𝐜𝐚𝐩𝐢𝐧𝐠 𝐓𝐡𝐞 𝐂𝐥𝐮𝐭𝐜𝐡𝐞𝐬 𝐎𝐟 𝐒𝐮𝐫𝐯𝐢𝐯𝐚𝐥 𝐌𝐨𝐝𝐞

[A Thread 🧶]

Let’s talk about survival mode.

That deep, dark “mental well” of poverty most Nigerians are trapped in.

By survival mode…

I mean bills still give you anxiety…

And debit alerts make you clench your ass in fear when they pop up on your phone.

I’m talking about when paying for your own place in a nice area is wahala…

When saving up for a nice car is a pipe dream…

When getting access to 24/7 electricity is difficult…

Or when you can’t even afford enough quality internet or data to watch YouTube…

Download courses, or watch Kelly dance on Tik Tok.

Okay, maybe not the last one ;)

But overall, it’s a situation where you’re not making enough to ENJOY life the way you want…

Without a VISIBLE way out in sight.

I know all of this, because for the majority of my time in UNILAG…

This was my situation.

And I hated it.

Hated it so much that I was ready to drop out of school…

Disappoint my parents…

And leave my old broke life behind…

As long as it meant that I’d be able to do something that made me money LEGALLY.

And in a way, I did.

I tried a lot of businesses…

But to be honest…

It’s super hard to make businesses work when you’re in survival mode.

Now, I'm sure you're asking...

How much does it take to get out of survival mode?

Based on my experience, and the current Nigerian economy.

At least $500 (N350,000) each month…

Or N 4.2 Million naira each year.

Enough to take care of basic needs, live comfortably in certain areas and still have enough left over to save and invest in bigger things.

Double that amount if you have a spouse to take care of.

If you currently earn below that each month, you’re in survival mode…

And your first order of business should be to get out of there ASAP.

The good news is that with the right strategies...

Getting out of there is a cakewalk.

Which I why I put together a tiny "Survival Mode" email list for you.

Go here and check it out.

https://copymercenary.com/email-list

You'll know if it is for you.

And if it is, sign up, download the report...

Then pay attention for the next 30 days.

Your life will change, and you can thank me later.

Before I leave...

I want to make this perfectly clear...

This is just my Survival Mode list.

And you're not gonna get much from it, if you already make more than $500 a month.

All I talk about here are…

Basic strategies designed to get you out of survival mode…

And get you to at least $500 (N350,000) a month so you can start thinking clearly.

Because until you’re out of survival mode…

You can’t take advantage of most opportunities…

Even if they jumped out in front of you, like a mad man crossing Ikorodu road without looking.

Hope that's clear.

As always.

Carpe Diem

Adrian Uwolloh

You can read the unrolled version of this thread here: https://typefully.com/AdrianUwolloh/63b5yhh

ROI... Yoga Models... And Typing Monkeys For Hire

Thu, 20 Apr 2023 11:40:42 GMT

𝐑𝐎𝐈... 𝐘𝐨𝐠𝐚 𝐌𝐨𝐝𝐞𝐥𝐬... 𝐀𝐧𝐝 𝐓𝐲𝐩𝐢𝐧𝐠 𝐌𝐨𝐧𝐤𝐞𝐲𝐬 𝐅𝐨𝐫 𝐇𝐢𝐫𝐞

[A Thread 🧶]

I’ve always loved fit women.

Tight, toned bodies…

Flat bellies…

And with just enough curves to be UNDENIABLY feminine…

But not so much that they would give Ice Spice...

or Nicki Minaj a run for their money.

Once I figured out my SPEC...

And that ladies on the thicker side wouldn’t really do it for me…

I started hitting the gym and in doing so, lost some weight.

And once I reclaimed my 6 packs, as evidenced by the picture below…

I started to have an easier time with the fitness girls I wanted.

Now you may ask...

Why all that effort to hit the gym and look fit?

Well for one…

1.) My insecure (and broke) 21-yr-old brain...

Didn’t think I’d be able to keep a girl with a fit body – WITHOUT money – unless I was fit myself.

I’ve long since shed that mindset…

The truth is that money and a little bit of “Rizz” conquer-eth all 😉

But I kept the 6-pack just in case.

And secondly…

2.) Because I believe you’re more likely

To get what you want from other people, when you are able to give them what they want as well.

And it's Belief #2 that I’d like to bring to your attention today…

Because...

It has been so instrumental to my success...

As a highly-paid writer from Nigeria.

How?

Well, when I realized I wanted to write for a living…

And that I wanted to be paid well to do so…

I realized that all the money I wanted, was in the pockets of wealthy business owners…

Who were ALREADY looking for writers to hire.

I started to ask what I could offer them as value…

In exchange for the hundreds or thousands of dollars I wanted them to pay me.

I looked at people who were already doing this successfully…

And saw there were two types of writers…

Writers who were poorly paid, who got paid based on the number of words they wrote.

And writers who were well-paid, and who did so based on the results they generated…

More specifically…

How much money they could make for their clients.

And just like I started going to the gym…

I started learning how to write content that produced ROI (money in the bank) for my clients.

So I could have something valuable to offer them…

While charging more, working less and enjoying a stress-free life of freedom, security and confidence.

If you’d like to do the same…

Discovering the secrets that produce money for your clients when you write…

Is a great place to start.

It’s the foundation for my simple yet powerful F3 Method for high-income freelance writing.

I talk about it in a short and FREE 33-paged guide…

That nearly anyone can read and implement in the next 10-20 minutes...

Unless you can’t read or write English, in which case this isn’t for you.

Go here to claim your free copy…

https://copymercenary.com/email-list.

Carpe Diem

Adrian Uwolloh

If you’re struggling to get hired and get paid good money as a writer...

Wed, 22 Feb 2023 20:59:07 GMT

If you’re struggling to get hired and get paid good money as a writer...

And you have a few minutes to read and implement some life-changing information…

The next few sentences are going to be insanely valuable to you…

[A Thread]

Dear friend,

The solution to earning more money as a writer/copywriter…

WITHOUT working any harder or for longer hours…

Is to write for AFFLUENT CLIENTS who can pay you MORE…

For the same things cheap clients pay peanuts for.

You may have heard this before…

But what most people (Gurus) won’t tell you…

Is that Affluent, high-paying clients are selective…

Because more money = more options to choose from.

Let’s say an affluent client hires 10 writers for a test job…

And he is only going to pick one or 2 people...

To work with long term (This is very common btw)

He will pick the top 2 people who…

Impress him the most…

And who his budget can afford.

What if you could be one of those top 2 people…

And do it quickly, easily and consistently?

Well you can.

Now I know you might be thinking this will be difficult.

But it’s really not...

And when you think about how much struggle and stress…

It takes to work with cheap clients…

You’ll see just how much easier it is to do a few simple things…

Impress High-Paying clients and get them to hire you instead.

Now how do you do this?

Well, the one thing that sets you apart…

And allows you to impress affluent clients and seal the deal…

Even if you are brand new and…

Competing with over 100 other candidates…

Is the ability to produce more ROI for your client.

For example, if you and 9 other copywriters are…

Asked to create an email sequence for your client…

The sequence that persuades the most people…

And produces the MOST money will win.

For example, if they pay each of you $500 dollars.

(High-paying clients can do this with ease btw…)

And your sequence produces $1,000 in sales…

Well, you’ve made $500 in profit for them….

Which is good!

Most writers will never be able to do this…

So on its own this is already valuable.

But if some other guy produces $5k or $10k in sales…

Your client will want to keep working with them…

Instead of you, because those guys…

Produced the most ROI.

I’ve outshined countless other writers this way…

And other writers have eaten my lunch too.

So this stuff works, once you understand it...

It’s extremely powerful and it’s the BEST kind of value

To offer to a high-paying client to set yourself apart.

So how do you produce the most ROI…

For your client every single time?

There are just 2 things you need to do consistently…

1. Trigger Dopamine With Your Words

In other words, don’t be boring. Be exciting!

Write words that grab people’s attention…

And keep them reading, even if they see…

Thousands of ads or content per day.

This is the easiest one to do, because

It really doesn’t take a lot to be exciting.

2. Write In A Way That Instills Belief

In other words, say things in persuasive ways

That make people WANT to believe you.

This one is a little trickier, so let me explain.

You see, 2 people can tell you similar stories…

Or share the same information…

But you’ll believe one person more than the other.

Why?

Because believe it or not, the human brain isn’t…

Very good at distinguishing fiction from truth.

And we tend to believe or disbelieve things…

Based on how we FEEL about them.

Here’s what I mean.

In our world today…

There are many true things that are unbelievable…

And there are COMMON lies that people...

Almost always take as gospel truth.

This goes to show that there are ways to tell lies…

And make them sound true.

And that the truth can quickly be cast aside…

If it is presented poorly.

Now I’m not an advocate of lying.

I encourage telling the truth and...

Presenting it in Exciting & Believable ways.

Because when a prospect FEELS like…

What you are saying is true…

They will be more likely to take action and buy.

And The MORE people you can excite

Or convince with your words…

The more sales you’ll make…

The more ROI you’ll generate for your clients…

And the more they will hire you and keep

Paying the kind of money you want and deserve.

Nowadays, tools like ChatGPT help you write faster, and more efficiently.

However, the best writer is still the one who excites...

His reader the most and makes him believe.

Chat-GPT only helps you to enhance that ability.

Okay so I’ve talked about how to write so you…

Can generate ROI for your clients.

Let’s talk about how you turn all of this…

Valuable knowledge into money in your pocket.

That’s simple too.

Just master the ability to Excite Readers &

Instill Beliefs with your words.

Do this and you will outperform 90% of content writers when it comes to producing ROI.

Once you have that…

You can pick a type of content to specialize in…

Such as Video Sales Letters…

Facebook Ads…

Emails…

Blog Articles…

Any of them can make you money.

Because it’s all the same skill…

Although you don’t want to pick a writing service...

That is so common that it is already saturated.

You also don’t want to pick a service that is so…

Difficult that a beginner can’t do it.

Or that takes too long to start seeing result with.

That’s why I like to recommend a little-known…

Virtually untapped, yet insanely profitable

Content writing service to my students…

That you can offer to foreign clients and get paid…

As much as $100, $150, $250 and even $300…

As a complete beginner from Nigeria…

Working from the comfort of home…

With just 1-3 hours of work.

And when you write this content in a way that…

Excites readers and makes them want to believe you…

You’ll generate more ROI for your clients…

They’ll chase you down to keep working with you.

And you’ll have a good life as a writer.

You don’t need to be a copywriter to do this.

I wasn’t and neither were many of the people I’ve taught.

Just think about it for a minute…

An extra $500 to $2,000 with simple content writing.

If you are in Nigeria, earning that is WAAAY more...

Than the average salary right now,

Plus, you’ll be working less than 90% of your peers…

Without having to drive to work….

Deal with traffic and a crappy boss each day…

Or be overstressed, and underpaid.

This is exactly how I got started back in 2018…

And earned my first $500 in one month…

Pretty soon it turned into $1k in one month…

Then $2k5…

And even $5k for one project, in a single month…

If you follow the same process…

It could do the same for you.

That’s why I put together a free private training…

Showing the 3 Simple steps that will get you

Started as a highly-paid content writer/copywriter…

And take you from ZERO to your first

$500-$2,000 earned in one month…

By generating More ROI for your clients.

So you can earn good money as a writer…

Upgrade your income, work less…

And enjoy the financial security, freedom and confidence…

That being a highly-paid writer can provide.

If you liked this post and want access to the Free training...

Or more content like this in the future…

Retweet this post so that others can see it…

And comment I want this, so I can send you a link to the training.

Cheers,

Adrian

How To Earn Good Money As A Writer From Nigeria, And Live A Life Of Freedom, Confidence and Financial Security

Sat, 11 Feb 2023 20:26:56 GMT

💰 How To Earn Good Money As A Writer From Nigeria, And Live A Life Of Freedom, Confidence and Financial Security 👇

So, you want to be a professional writer and make the BIG BUCKS…

Well, I’ve got news for you...

Most writers don’t make a lot of money…

But not to worry it doesn't need to happen to you...

Because the reason why this happens is that…

Most writers DON’T work with businesses who can pay them what they need to live a comfortable life...

If you can do this, like I’ve done and like my students are doing, you can earn enough to live a comfortable life…

With freedom, flexibility, financial stability and confidence.

You see, wealthy businesses and clients are out there...

And they are more than happy to reward you handsomely to write for them…

If you meet their standards.

The thing is, wealthy clients have 3 particular standards all their writers must meet.

And until I discovered these 3 things sometime in 2020…

I never made more than $500 (N350,000) in a single month as a writer.

Just in case you think this is like all the other kinds of unhelpful content you see on your timeline…

Let me show you just how powerful knowing these 3 things are.

Many moons ago I worked with a client on Upwork who prior to meeting me…

Had never spent more than $400 hiring a writer on Upwork.

I convinced her to spend over $7,500 to work with me for 3 months.

But it was well worth her money and I’ll tell you why in a few seconds.

That’s just one example.

Another client came to me wanting to pay $30 per piece of content.

I ended up charging him 3X that amount.

And even though he grumbled that I was expensive...

He paid and ended up working with me for 6 months…

Spending over $6,000 in the process.

There are several more instances like that, and if I say how much I’ve made as a writer online since then…

You might not believe me...

But I’ll say it anyway and show some proof you can verify...

With a quick google search of my name.

Want to know how I did it?

Just meet these 3 secret Writer Standards for Wealthy Clients.

Here they are 👇

⬇️ ⬇️ ⬇️

1️⃣ Wealthy clients want someone who is pleasant to work with?

This is non-negotiable and luckily most writers can provide this. This is the easiest of the three to implement...

2️⃣ Wealthy clients want someone who can write fast and deliver on time.

This can be tricky for less experienced writers, but the secret here is using reliable formulas and templates to speed up your work…

So you don’t get trapped in the creative “Writers Block” process.

3️⃣ Wealthy clients want someone who can deliver a positive ROI.

Like I said earlier, wealthy clients have no problem rewarding you handsomely for your services.

However, they didn’t get wealthy by wasting money.

They got wealthy by investing wisely and using their money to...

Make more money.

And as a writer, they expect that any money they invest in you is money they can get back with some outsized returns.

Now don’t be scared. You’re not going into debt or anything like that...

What I mean is that...

You can charge whatever you want as a writer, as long as you produce a significant ROI for your client.

Remember the client who paid me over $7,500 to work with her?

I generated over $100,000 in sales for her with what I wrote.

In other words, I gave her more than 10 times her investment working with me.

None of the other writers she’d worked in the past with ever did that for her.

So in her eyes I was special. I was worth much more than all the other writers she had hired...

Despite being a Nigerian, being only 24 at the time and having little to no credibility or experience.

Eventually I lost her to an agency who delivered better content and more returns for her business.

I had to learn my lesson and improve my skills...

So things like that would never happen again.

Still, I would have never earned that much if I didn’t know what I just shared with you.

Anyone can learn this.

If you’d like to do the same, just remember these 3 things...

➡️ Always be pleasant to work with.

➡️ Always write fast and deliver on time.

➡️ Always deliver a massive ROI for the time and money invested in you.

Out of the 3, the most important one by far, is your ability to deliver ROI to your clients...

Either by helping them make more money, save money or save time.

That’s where most writers struggle...

And until you master it…

Finding a wealthy client who will pay you to write consistently will be like pulling teeth.

A very difficult and painful process.

But not to worry.

I’ll drop a thread about this some time if this post gets some engagement.

If you liked this, feel free to like, share or ...

Follow @AdrianUwolloh for more.

Ask questions and leave your thoughts in the replies. I'd love to hear from you.

Carpe Diem

- Adrian

95% Of "Copywriters" All Promise The Same Thing

Fri, 13 Jan 2023 12:38:34 GMT

95% of “copywriters” all promise the same thing.

More sales, increased conversions, business growth that skyrockets, words that compel… yada, yada, yada.

Because that’s what all businesses want, right?

Maybe.

But even if that was true…

The thing is, anybody can make those claims.

Sure, maybe they have some proof.

A couple of wins here and there…

Years of experience…

Celebrity status…

Samples, and things of that sort…

So what?

The truth is none of that stuff matters if a copywriter can’t predictably and consistently generate ROAS for you.

And the only way for that to happen…

Is if they figure out exactly what WILL convert…

With as little time, energy and guesswork as possible.

Because multimillion-dollar direct response businesses aren’t built on guesswork...

Or fancy words that compel your reader to take action.

They’re built by TESTING!

By writing, testing and optimizing all the elements of your funnel…

In order to hit metrics that allow you to scale.

(💰Lower CPAs and Higher AOVs, baby!)

Sure, good copy & razor-sharp writing plays a role.

So do Big Ideas.

So does Positioning.

And so do creative Hooks and Angles.

And for the average entrepreneur…

Maybe that’s all you’ll need to get by.

But you’re no average entrepreneur, are you? ;)

Far from it.

Because you know for a fact, that there's much more to it.

You see, direct response at its core is a game of…

One problem, One solution: Buy Now!

A unique and powerful persuasion game where…

Even though you’ve never heard of me…

And even though, you’ve never met me…

You’re still gonna buy right now!

That’s how direct response works.

And any copywriter worth his salt — who can write complete funnels, and hit metrics that allow you to scale…

Knows that none of your Copy…

None of your Big Ideas…

None of your Angles, Hooks or Positioning will work…

Without this ONE THING.

The one thing that makes selling products — at scale — to highly-skeptical customers who’ve never heard of you, possible.

I’m talking about “MECHANISM”.

Because “mechanism” is the bridge that connects your solution to your prospects' problem…

In a way that allows them to SUSPEND THEIR DISBELIEF and become BIG buyers right now…

So your cart values go up as high as they can…

While you CPAs stay low, leaving you in profit.

Because without “MECHANISM”...

There’s no reason for prospects to believe your solution is any DIFFERENT or BETTER than all the stuff they’ve already tried.

There’s no motivation to try again and buy.

You must make them FEEL something different.

And by hinting at a new mechanism — a new hope — within the first 5-30 seconds of your ad, VSL, or TSL …

You can lead them to experience the H.E.C Effect.

That rush of dopamine that motivates them to sit through an hour-long VSL…

And submit their credit card information at the end.

A feeling of Hope. Excitement. And Curiosity.

That’s why we test.

We never know exactly what’s going to get the largest amount of people to raise their hands…

Or what will trigger the most Dopamine.

Because even though we may hit scalable metrics

Or be in profit right out of the gate...

There are always ways to make things better.

It’s a constant iterative process.

But without the essence of your product’s MECHANISM.

You could test a million and one different leads or ads…

You could build a thousand different funnel versions…

You could shuffle between a VSL, TSL or eComm lander all day long…

But none of it would convert the way it should.

Most copywriters/marketers don’t know this.

And I should know, I used to be one of them.

Over the past few years — while a decent chunk of family moved to the U.S. —

I’ve spent my time hanging out in Nigeria, finishing college…

And writing copy on and off as a freelancer...

For a few beauty, health supplement and self-development businesses.

And with my modest copy and skills, I’ve seen some surprisingly good results — selling $1,033,760 worth of stuff in less than 2 years.

But since I discovered compliant, Mechanism-Driven, ROAS-focused copy in early 2022…

I’ve been inspired to up my game and become a leader in the direct response industry.

I’ve studied some of the top health supplement offers in direct response like Organify, Dr Gundry Supplements and Wellness, Agora Health, PhytAge Laboratories, Dr Al Sears...

With top A-list copywriters like Stephan Georgi, Parris Lampropoulos, Mike Pavilish as my mentors with their courses, interviews and control-beating samples.

In short, I’ve honed my copy skills…

I’m also passionate about health, science, spirituality, mechanism, and putting extremely valuable health supplementation… into the hands of people who need them.

And now I’m ready to be put to the test (or write testable, effective copy for your business.)

All of this so you can keep increasing ROAS and keep building more wildly profitable and successful direct response businesses.

The kind that give you the time and freedom to do whatever you want, whenever you want without worrying about money…

As well as the bragging rights, and better lifestyle for you and your loved ones that only long-term business success can provide.

Because in the end, that’s all that really matters.

My unique brand of copy, Dopamine Validation™ marketing…

Is designed to trigger the H.E.C Effect in your prospects.

The powerful feeling of Hope, Excitement and Curiosity your reader gets when they find a product they can finally believe in again.

That's WHY mechanism is so important…

And doing the research to validate it, unpack it, and distill it down to its essence is where I spend 80% of my time.

It's where all my creative comes from...

And makes knowing what WILL convert...

Easy, fast and simple.

If I’m going to write copy, I want to write for a company that epitomizes everything that direct response should be.

So if you’ve got a valid product with a story worth telling and a mechanism worth exploring…

And if you’re looking for someone to show up as a leader…

Who can easily execute writing complete funnels and who knows exactly how to respond to data.

Then you might be the kind of company I’m looking for.

Let’s talk and find out.

Cheers

Adrian Uwolloh

How To Launch & Scale An Offer That Does between $84,000 to $100,000 A Month

Wed, 11 Jan 2023 12:07:32 GMT

How To Launch & Scale An Offer That Does between $84,000 to $100,000 A Month

What if you could earn $84,000 to $100,000 or more each month selling your offer?

What if you could multiply that by 12 months? That would be a million dollars a year or more.

You don’t get there by accident, and unfortunately most people never will.

And it’s not because they’re lazy, dumb or have terrible products.

Far from it.

In fact, lots of hardworking, brilliant entrepreneurs with great product struggle with this.

And I should know. I’ve worked with dozens of them, from all around the world over the past couple of years.

You see, consistently generating $84,000 to $100,000 each month with any offer requires SCALE.

In simpler terms:

It requires a steady flow of NEW CUSTOMER SALES every single day.

That means reaching more strangers on the internet…

While converting a decent chunk of them into customers at break even or PROFIT.

I mean the traffic is out there.

There are hundreds if not thousands of potential buyers, with problems your offer can solve.

Question is, how do you quickly and consistently convert people who’ve never met you…

Never heard of you and have no idea if what you’re selling is any good…

Into new customers, over and over again, every single day.

Direct response advertising may have the answer.

Because you see, direct response at its core is a game of Quick Conversions.

It’s a game of one problem, one solution, BUY NOW.

And it makes:

“I’ve never met you… I’ve never heard of you before… but I WANT to buy from you RIGHT NOW” a possibility.

That’s because direct response connects your solution with your prospects problem…

In a unique and powerful way that gets them to suspend their disbelief and become buyers, RIGHT now.

Not tomorrow…

Not in seven days…

And not in three months from now…

Sure, those kinds of delayed sales are important.

But with direct response, we always want to be converting the largest number of people we can, RIGHT NOW.

That’s what it takes to launch and scale an offer that does $84,000 to $100,000 a month in revenue.

So how exactly is this done? What’s the secret sauce?

Profitable Traffic! Lots and lots of it.

Because the more profitable traffic you have access to, the more people you can reach…

And the more chances you have to make sales.

Again, profitability is much more important than volume here.

Your CPA and AOV numbers always have to make sense.

There’s no sense in spending $100,000 on ads only to get back $30,000 in sales.

Your business would be bleeding money.

And I’m sure you’d much rather spend $15,000 and make $30,000, $45,000 or even $75,000 back in sales.

It is possible, but it only happens if you’ve got a funnel + offer that’s converting the way it should.

Statistics show that on average, out of every 1,000 people who see your sales message, you get 10 buyers.

That’s 10 sales for every 1,000 visitors – or as we say in direct response – a 1% conversion rate.

With some tweaking, testing and copywriting magic, you can get as much as 40 sales for every 1,000 site visitors.

That’s a 4% conversion rate – arguably a much better position to be in than 1%.

Because if you can squeeze out 40 customers instead of 10 from the same traffic…

You can make 4 times as many sales.

4 times as much profit.

And acquire new customers for your business 4X times as fast.

All on the same amount of ad spend.

What’s more…

You can do it over and over again, to quickly, easily and predictably scale your business to $84,000 to $100,000+ per month.

So you can launch and grow a wildly profitable and successful business.

One that can provide you and your family with the better lifestyle you all deserve.

And give you the freedom and time to do whatever you want, whenever you want without worrying about money.

Now going from a 1% conversion rate to a 4% rate isn’t difficult at all.

The tricky part is doing it while making sure the rest of your numbers work.

Because you could be converting at 10%, but still be bleeding money from your business…

If your CPAs are higher than your AOVs.

So the real question should be…

How do you get your funnel to profitably convert – with lower CPAs and higher AOVs – without losing your shirt or tearing your hair out?

Well, there’s a lot of stuff that goes into a high-converting, profitable funnel.

Like your offer positioning…

A well written sales page or VSL…

A congruent high-converting upsell…

And many more.

But at the root of this conversion equation…

The most important thing that determines success…

Is having a product people actually want to buy…

With a Unique & Validated Mechanism that explains how and why your product will work for “your prospects” to solve “their problems”…

In a DIFFERENT & SUPERIOR way than anything they’ve seen before.

You see, over the past 3 years partnering with dozens of entrepreneurs in the ecomm, beauty, health supplements and self-development niches…

I’ve realized a good offer, great copy and funnel just aren’t enough to make profitable sales anymore.

Almost every serious business has them now.

What consumers are looking out for now, whenever they watch an ad…

Land on a sales page…

Or sit through a VSL…

Is something that differentiates a product in a meaningful way…

While explaining how and why it will work for them where everything has failed.

That something is a Dopamine-Validated Mechanism.

This is what triggers their decision to sit through the ad and buy

Or close out the page and walk away.

Because without a mechanism – one that’s unique and validated – nothing else in your sales funnel will work the way it should.

You’ll be fighting against DISBELIEF at every stage of your funnel.

You’d have to spend more on ads while making less sales.

In fact, your business would likely lose money than you’re making anytime you ran ads.

Nothing kills a sale faster than the feeling of “I don’t believe this is gonna work for me.”

And as a result you won’t generate the daily, profitable, new-customer sales you need to build the wildly profitable and successful business you want.

But, the more fleshed out and validated your Mechanism is and the more unique and believable it seems…

The easier you’ll be able to convert new prospects, scale on cold traffic and build a business that does at least $84,000 to $100,000 in sales every single month.

Now fleshing out a unique, validated mechanism comes down to asking the right questions.

Because if your offer really does work better than most products out there, there’s bound to be a reason why.

Why does your approach work? What’s in the formula or method?

Why did you create the product or structure the method this way?

What would happen if you did it another way?

Are there counterintuitive steps you take? Do you handle the root cause of the problem?

And lots more like these.

Digging out real concrete answers to these questions is so important.

Because these are the questions you’ve got to answer with your copy at all stages of your funnel, otherwise it won’t convert the way it should.

If you’re interested in a free 30-Minute consultation to pin-point your mechanism…

So you can start to gain clarity on exactly how and why it works…

Feel free to reach out here by direct message, or via email adrian.uwolloh@gmail.com with some details about your offer, and we’ll see how we can make that happen.

Cheers.

Why Copywriters MUST Sell With Emotions First and Logic Second

Tue, 20 Sep 2022 14:03:27 GMT

Why Copywriters MUST Sell With Emotions First and Logic Second [A Thread] 🧵

Contrary to the title I’m NOT here to tell you that you have to sell with emotions. You’re smart enough to decide that for yourself.

But if you did decide to do so...

You’d quickly find yourself living a much easier life, and making a lot more money…

Both in your own business and for any of your clients or partners.

Emotional copywriting is just a helluva lot more sexy.

Sexy sells!

And to quickly illustrate my point I’d like to tell you a little story.

Now close your eyes and imagine two women — Yes, with their clothes on ;)

Imagine 2 women. Both of them stunningly beautiful.

Both equally endowed with all the physical attributes any man could ever want in a woman…

As well all the personality traits they’d want their dream spouse to have.

The women are both genuinely good and moral people. They both cook & clean, and are loyal to a fault.

Yes, they’re both exactly like this, but there’s a small catch.

Both of them want to marry the SAME man, and he can only pick one of them.

Now this man, although blessed with a good heart and truly does want a spouse with great character and a pleasing personality…

Is unfortunately, wired to respond to signs of physical beauty above all else.

In other words he is 1000X more likely to be INSTANTLY attracted to a woman with a big ass, and some questionable character flaws…

Than he is to be attracted to a not-so-desirable lady who prays, cooks and is loyal.

But like I said earlier, both women are equally beautiful, so it’s not really a problem here.

And in a perfect world the man would simply be allowed to marry both, because both of them are equally suitable for him.

Unfortunately, he has to pick one. And he is going to pick the one who stands out to him in some way.

Woman #1, even though she knows just how responsive the man in question is to seeing a woman with a big behind, decides NOT to focus on that.

“After all,” she says, “A man should be less superficial and focus on the beauty within.”

So she decides to be stubborn.

She gets close to the man and tries to woo him with her character, spirituality, cooking skills and loyalty.

Everything but the physical attributes she already knows this man wants.

Woman #2 knowing the truth about this kind of man, and how he is more responsive to “womanly” physical features than character and morals…

Decides to dress slightly provocative — just enough to show off all her best assets and attract her dream man’s attention.

After all they both have the exact same character. The man is going to be happy regardless.

So she might as well go the extra mile to secure her dream man for herself, by appealing to the things he already wants.

And it works!

Woman #2 — the sexy woman — gets the man.

While woman #1 who was truly just as beautiful and just as wonderful to be around, is left scratching her head wondering what happened.

Woman #1 is the Marketer/copywriter who sells with logic, features and benefits.

And he’s right in a way, alone he is more than enough to win over his customers.

But… as soon as someone with similar products, similar features and similar benefits enters the market…

It becomes a competition, and during a competition between 2 similar products, the one portrayed as “Sexy” is the one that gets chosen.

Emotional Copywriting is how you make a product “sexy”.

And it’s the sexy products that get bought over and over again.

In competitive industries with high stakes and competition, which kind of copywriters do you think will shine?

The ones who sell with logic, or the ones who acknowledge the game and play it well and sell with EMOTIONS?

🔴 How To Write A Welcome Email Sequence That Earns You Hyper Engaged Fans And Customers Willing To Throw Money At You

Thu, 19 May 2022 10:05:29 GMT

🔴 How To Write A Welcome Email Sequence That Earns You Hyper Engaged Fans

And Customers Willing To Throw Money At You

Even Before You've Created A Single Product To Sell 🚨

>>>>>A Thread 🧵<<<<<

So you want to learn how to write a welcome sequence that earns you cash in hand customers and...

Raving fans who are thrilled to hear all the wonderful things you have to say.

Well, you're in luck.

This little thread is going to show you how to do it.

As well as show you where to find a live demonstration of a Unique & Powerful Welcome Sequence that's working right now.

One you can easily model for your business or clients.

But first... a little story.

You see, I had this thread planned out for a while.

But I thought about it a little more and decided not to do it the way I originally planned to.

Instead of giving you an older swipe email file...

Or a list of email copy theories that may or may not work for you right now to sell...

I decided to run a little experiment to demonstrate exactly how to write an engaging welcome sequence that sells...

...Today in 2022

Even while breaking many of the guru email rules.

The idea was that I would write & test out a high converting email sequence...

Show you the results and...

Give you permission to model it.

So I did!

I wrote a couple of emails -- all of them standalone broadcasts.

Totally unrelated to each other.

But I strategically strung them together as a welcome sequence.

Each email was selling something different -- with a unique message or selling angle.

And all of them were written in my signature mind-bending email marketing style

But...

I did something most email marketers would call dumb.

Because even though I promoted a product in each email.

I left out all the links to the products.

Now with an unengaged list, the kind most marketers & businesses have...

Most people wouldn't care!

They wouldn't have opened the emails or clicked the links anyway.

So no harm no foul.

But if people WERE engaged.

And if people did want to buy my stuff.

Well, they wouldn't let me rest.

You can already guess what happened next.

First of all the analytics were very encouraging.

And then...

I had people messaging me to say.

"Hey Adrian, your links aren't working".

Well, hot dog -- That's engagement right there.

Emails that get people itching to click are doing their job.

But, I reminded myself that none of that engagement meant jack shit...

...If it wasn't converting into sales.

"Let's wait a bit more and see." I said.

Then I got this message from one of my students @MajidDurojaiye

I would have happily sent my bank details.

Except the offer didn't really exist yet.

Refunds are a pain, and I wasn't about to collect cash for an imaginary product.

Even though I could. 😁

Plus, I was price testing.

And it was just one person out of about 8 new subscribers who raised their hands to pay.

Not enough to say for sure.

Less than 24hrs later, my phone went *DING* *DING* again.

It was a message from yet another eager-to-pay subscriber here on Twitter.

Who couldn't access the links and wanted to pay directly.

Hmm... maybe I was on to something.

By then I had 12 subscribers.

And 2 out of 12 is a "conversion win" in my book.

So all things being equal I'd say the welcome sequence is doing a super job already.

So I've decided to really go out and create that offer.

Maybe up the price a bit and see what happens.

Either way.

This particular welcome sequence is so good that it would be in your best interest to study it.

And if you'd like to do that and figure out exactly what's getting these people so excited and eager to click my links.

And BUY!

I recommend you find a way into my email sanctuary and study the first 10 emails that land in your inbox.

They're all selling something but there are no links.

So I'm not taking any of your money for now.

But enter at your own risk, because if you manage to make it onto my email list...

You're probably not going to wanna leave.

I've been told my emails are somewhat addictive.

Except you're easily offended.

If so they may piss you off.

The link to subscribe is below👇

www.mindbendingemails.com

Once I hit enough subscribers, I might consider charging a small fee to let people in.

For now it's free.

So get in & enjoy while you can.

If you want the highest quality results, learn fr…

Tue, 17 May 2022 11:00:05 GMT

If you want the highest quality results, learn from the greatest in your field.

If you’re going to put in the effort to learn

You might as well get your info from the highest quality sources.

Here's An Easy Way To Differentiate Your Business, Standout & Even Make More Sales With The "Purple Cow" Effect

Sat, 14 May 2022 13:32:10 GMT

Here's An Easy Way To Differentiate Your Business, Standout & Even Make More Sales With The "Purple Cow" Effect

[Thread] 🧵

There are many ways to “differentiate” a business.

Few of them are effective.

But the reality remains that if you DON’T differentiate your business.

It will slowly decay and fade out…

...As you struggle to attract the customers you want.

And charge the profitable prices you’d like.

Confused! Don’t be.

Come with me and let me explain.

What’s the most valuable commodity today?

It’s ATTENTION!

And what consistently grabs attention.

Things that are Unusual, Unique, Exciting, & New.

Stuff that’s not at all the norm…

Stuff that’s emotionally gripping…

And a little bit shocking or outrageous.

You know – the good stuff.

To explain a little bit better.

I want you to imagine this scenario.

The sun is shining brightly...

You're in a car driving down a lonely road with fields of grass on both sides.

Now all of a sudden, COWS start to pop up.

Yes! Cows!

You can hear their moo-moo sounds.

And inhale the fragrant aroma of their cow droppings.

Each cow that pops up is brown.

They pop up randomly on each side of the road.

But they all look the same.

One cow, Two cows, Three cows…

You're amazed at first.

It's not something you see every day.

Maybe the first 5 cows you saw got you excited.

But by cow No. 20...

I'm betting that sucker didn't even phase you.

Just another cow in a sea of brown.

And if you had to pick one, none stands out.

They’re a dime a dozen.

Now this is where it gets interesting.

This strange phenomenon I just described to you...

Is how businesses pop up in a new industry.

At first, there's only 1, 2, or 3.

Then word gets out and competitors flood the marketplace.

And now instead of being a brown cow in a field of green grass.

You're a brown cow in a stampede of other brown cows.

All of you fighting for the same green grass.

Not good.

These brown cows are the typical businesses you see today.

Probably yours as well.

Your business, your marketing, your entire essence is no better than the guy next door.

And so you’re all facing the same struggles.

The same challenge to find more customers.

The same tiny profit margins, the same price games you all have to play.

And the same risk of going belly up
over the smallest policy changes

Price hikes or recession forecasts

But...

IT DOESN'T HAVE TO BE THIS WAY!

There’s always room for success at the top.

It’s the bottom that’s crowded.

And you can escape, by differentiating your business.

How do you differentiate?

IT'S SIMPLE...

But tricky at the same time.

There’s nothing new under the sun.

But one thing about people is that we are predictable.

We’ve been that way for thousands of years.

And if you flip through the history books and go back a couple of centuries.

You’ll see how things go in and out of style.

What's unique becomes boring...

And what was once boring becomes new and exciting again.

It happens with fashion, movies, policies etc.

Because people eventually get bored with things, and always look for new ways to

Kick some new life into a dying horse.

You see at some point a BROWN COW was exciting.

But... what works today may start to lose its effectiveness tomorrow -- because everyone's doing it.

But this is a chance to SHINE.

Because it is at this point… when all the cows are brown…

That a "PURPLE COW" will get people’s attention.

IT HAS TO.

But you don't want to just change the COLOR of your cow.

It's too easy.

A good rule of differentiation is to:

Figure out what everybody i.e. the herd is doing and then...

DO THE OPPOSITE.

Paint your cow purple.

Add more value.

Find what's missing in the marketplace and deliver it.

Add more bonuses.

Add more services

Make a list of all the problems your ideal prospect will encounter in his attempt to reach his goal.

Now write out a list of possible solutions that will help him overcome those hurdles.

Make a list of the most valuable ones...

Preferably the ones that are easiest and cheapest to deliver.

These are your value-added services.

And when you talk about them in your marketing message,...

While appealing to a specific audience, as you add fun, excitement, and a little bit of controversy to your brand's persona…

You will create the "Purple Cow" effect.

For more examples of using this purple cow effect.

You should really be following me here on Twitter.

And be on my Epic Newsletter.

Mind-Bending emails delivered to your inbox pretty much every day.

Emails that will either make you buy because you love my stuff.

Or unsubscribe because you can't handle all the goodness.

Either way,...

My emails aren't normal

And you will be thoroughly entertained.

The link to join is below.

Subscribe if you dare.

www.mindbendingemails.com

You can read the unrolled version of this thread here: https://typefully.com/AdrianTheEMS/HqkeVrh

The One Skill That Will 10X Your Income As A Marketer In The Next 30 Days... And How To Use The Iron-Mike Tyson Approach To Get Good At It Insanely Fast

Thu, 28 Apr 2022 13:44:01 GMT

The One Skill That Will 10X Your Income As A Marketer In The Next 30 Days...

And How To Use The Iron-Mike Tyson Approach To Get Good At It Insanely Fast

🧵 ===>>> Thread <<<===

If you are a copywriter, email marketer, or email copywriter whose struggling to take your income to where you’d like it to be…

By that, I mean into the $1k, $2k, $3k and $5k gigs.

Well, I’ve got news for you.

You need to learn some form of SALES.

I’m talking about the kind of sales you use your mouth and brain to close.

One-on-one, human-to-human, negotiation-style selling.

Think about it this way. Have you ever seen a sales page for a $3,000+ service?

Where you just click the “add to cart button” without ever speaking to another human.

Naah very rarely.

There’s a reason why even established brands and agencies...

Still have real humans behind their sales process.

This goes double for a copywriter.

Because if you’re going to sell their stuff, you’d better be able to sell yourself to them.

If you’re finding it difficult to get paid high retainers...

...Even when your client has money.

It’s because you don’t know sales.

But it’s not your fault - a lot of copywriters don’t.

Most of them are introvert types like me,
who started out as writers before deciding to turn to the copy side.

While this is a good way to go about it, it’s not ideal.

In a perfect world, you would be a seasoned salesman first.

Before putting your persuasive words into print.

Nevertheless, you can go from writer to
badass Sales Consultant if you’re willing to learn.

I started out as a nerdy introvert copywriter too and my income showed it.

Until I learned sales and became more confident negotiating with clients I couldn’t close high-paying gigs.

So I learned, practiced, and got better.

And once I got decent at it.

It was truly a game-changing skill -- A super-power really.

One that’s transferrable to all areas of your life, and will keep your pocket from running dry...

As long as you can find something to sell.

And people with money to sell it too.

I hope I have your attention now.

If so, I will proceed to show you

The Mike Tyson approach to sales.

One thing you should know about sales

Is that it is a “2-Way Dance”.

Between Prospect & Service Provider

With both sides wanting conflicting outcomes.

The prospect would love to get as much info and service as they can…

while giving as little payment as possible in return.

On the other hand you the service provider

Would like to charge as much as you can

while doing as little work as possible.

So we have 2 conflicting desires.

2 FRAMES.

And when 2 frames meet, one wins and one loses.

That’s how the game goes.

Now I know traditional sales generally has a very sleazy feel to it.

I want to make it known that.

You don’t have to be sleazy.

But you MUST have a strong frame and be confident.

If not your prospects will push you around,

haggle you to death, and keep ghosting you.

If you want to win and stay sleaze-free.

You’ll want to use the

Iron Mike Tyson Sale’s Approach

Which I’ll explain shortly.

Now here’s the thing about Mike Tyson.

Before his first loss in February 18th, 1990

He had this invincible aura surrounding him.

His opps would accept defeat BEFORE they ever stepped in the ring with him.

He didn’t really have to do anything once the match started...

Except throw his jabs, tire out his opponents and eventually knock them out.

He came in with a winners frame right from the get-go.

He dominated the match -- Never lost control.

And there was usually nothing his opponents could do to take control from him and turn things around.

He had every angle covered.

That’s how sales work for the Badass Marketer.

You don't wanna simp for your clients.

You want to go in with the idea that you’re going to win.

So that before you even start throwing your jabs

i.e. making your sales presentation…

you know the deal is going to close.

It is essentially selling with a Strong Frame.

And this how you close high-level business owners, and executives with more experience and wealth than you…

Without feeling inferior or unconfident.

How do you do this?

By properly qualifying all your clients with strategic questions, and by disarming all

Possible objections before making your sales presentation.

Qualifying does 2 things for you.

It helps you weed out tire kickers who CAN’T close.

And it makes you seem SUPER PROFESSIONAL.

Even if you’ve never closed a successful call before.

What do I mean by qualifying?

Okay, for a prospect to have a good chance of closing they need to meet 5 criteria.

◾ They need to have PAIN.

◾ They need to have the money to afford you.

◾ They need to have a motive for taking action now.

◾ They need to be a decision-maker.

◾ They need to be shown that your product/service can solve their pain.

The good news is that if a client meets all

Your criteria and you have a viable service that can help them, and you run your sales call smoothly.

You WILL close clients. It’s inevitable.

The bad news is that even if a client is qualified, they are still business people

And 9 times out of 10 they will try to get a bargain if you don’t stand your ground.

Even if your client could pay you $20,000,

they will still try to ask for a discount

or test you to see if you buckle under pressure.

You don’t want that.

This is why you need to DISARM all the possible objections your clients could give you, in order to keep your frame

And close the sale without stress.

Now let's dive into the details of doing that.

Phase 1 - Finding out if there’s Pain.

Without pain, there’s no sale.

Even if everything else is there.

Because for your prospect to be sufficiently motivated to spend money on your solution, there must be pain somewhere.

It’s your duty as a sales detective to find it.

Next comes Phase 2

Budget and Money Issues.

Believe me, you don’t want to deliver a presentation about how your product solves the pain...

Only for your prospect to tell you, they can’t afford your premium prices or that it’s not in the budget.

You should address the budget at the beginning.

Many people have a hard time doing this...

Because they’ve been conditioned by upbringing to shy away from money issues.

You must overcome this, and be confident talking about money if you want to grow a business.

Timid salespeople have skinny children and empty wallets.

If they don’t have a budget. You disqualify them and end the call.

No exceptions. Unless you're cool with earning the low prices you're probably used to.

Next comes Phase 3

The decision-making process.

a.k.a When your prospect drops the objection of…

I need to talk to my boss.

Or My accountant…

Or my Wife/Husband…

Or their Priest

Or whoever.

It’s a way for them to avoid buying.

So you ask them something like this at the beginning of the call.

“If we decided to work together and we determined that my product was a good fit for your needs, do you have the ability to make a decision about the solution today?”

If they say no. Then you ask about the decision-maker and find a way to loop them in.

If they can’t be looped in or your prospect is just browsing around.

Now’s when you know.

Disqualify them and wish them a good day.

Next comes Phase 4.

Another objection that may come up is the Urgency Objection.

I.e Prospect likes what they are hearing but they aren’t ready to take action now.

The solution?

Don’t give your sales presentation to prospects who aren’t ready to take action immediately.

To qualify them for this criteria.

You ask a question like this:

“Why are you trying to solve this problem now and what happens if you do nothing about it?”

You want quantifiable pain, and a reason to take action now.

Let them verbalize it to you.

If there isn’t one, the sale won’t close.

You can disqualify them and wish them a good day.

I harp on about disqualifying people a lot.

Disqualify people! Disqualify people! Disqualify people!

Yes, you need to do this.

That's why you need to keep your lead pipeline full.

By reaching out to new potential prospects, running ads, posting on social media etc.

It’s hard to disqualify people if you’re only talking to one new person per week or month.

Fix your lead flow otherwise, you’ll be needy with each call you get on.

You won't have the confidence or nonchalance to turn down bad deals if that's all you're getting.

Another word for this is NEEDINESS.

It’s almost impossible to close a sale when you are needy.

Unless your prospect is also needy.

And you probably don't want to be working with needy clients.

Anyhoo...

Once your prospect is fully qualified, you're free to deliver your Sales Presentation

This is Phase 5 -- Matching your product or service to their pain.

First, you recap everything they’ve told you.

Including their budget...

Ability to make a decision...

Need to make a change right now...

And what their future desired outcome would be like.

Explain how your service or product would do that.

Make sure the Logical Outcome is justified by the price.

For example, if you’re charging $500 for a service,

The logical outcome should generate or save your prospect $5,000 or more in sales or profit.

If you’re charging $5,000 the logical outcome should be to the tune of $50,000 or more.

If you want to charge $10,000… well you know the rest.

And that my friend is how you confidently close a sale.

Of course, it goes deeper than this.

Which you’ll get with training and experience.

But you can pretty much build out your own sales process

With everything, I’ve shown you here.

Things that'll help you succeed faster:

◾ Your Tone Of Voice

It should go without saying that you have to sound confident.

Practice will get you there, but you need to know what to look for.

A great example would be to imagine a Doctor asking you questions at the hospital

To determine whether you were going to die from a terminal illness, or whether you just caught a cold.

Imagine how calmly and confidently he would ask his questions and give you a diagnosis & prescription for drugs.

One course that helped me get this down was Chris Orzechowski’s Email Copy Academy.

Then Sean Anthony's 6 Figure Drop Servicing course.

I think both programs have been retired now.

Jordan Belfort should also be studied even though I don't like his high-pressure, sales approach.

@BowTiedSalesGuy is also good. He deals mostly in software though.

But you can adapt his process for your niche.

Those are the sales trainings that worked for me.

Also, learn to keep quiet while your prospect talks.

Especially after you tell them the price.

Yes, you know those uncomfortable silences.

You want them. A lot of them.

One more thing.

You need certainty when delivering your pitch.

You need to truly believe in your heart that you can help your customer.

And that they would truly be better off purchasing your service as opposed to anyone else’s.

Above All…

You need to be willing to walk away

at the drop of a pin, if the need arises.

Not all deals should be closed.

And as long as you have more people in your pipeline…

You won’t have any problems, doing so.

If you don't have a lot of leads.

You should have enough free money in your bank account that you don’t really need the deal to close money.

That will come with time and more success.

But until then try to fake it, because elite prospects can smell when you’re hungry for a deal to close and it turns them off and makes you needy.

As Always.

Carpe Diem

Adrian The EMS

For more content like this leave a like comment, retweet to show some love.

My dms are also open if you have any questions.

You can read the unrolled version of this thread here: https://typefully.com/AdrianTheEMS/XXhT0sy

The ONLY Email Formula You Will Ever Need To Make Sales in 2022 [Master Thread] 🧵⚡

Fri, 08 Apr 2022 11:09:58 GMT

The ONLY Email Formula You Will Ever Need To Make Sales in 2022

[Master Thread] 🧵⚡

What I am about to drop into your hot little hand is arguably the most effective email formula ever created.

And here's why:

It works for both short emails [150 Words Max]

Also for longer emails [1000 Words Plus]...

...That you have no idea why it hooked your attention

And kept you reading for so long but it did.

It can be modified to build a loyal, long-term following who look forward to every email you send out.

Even to the point of looking for your emails in the promo folder

And messaging you to ask why you haven't emailed them in a while

Or if you aren't too keen on having a loyal, long-term following

And want to go straight for the jugular

With grey-hat marketing tactics...

It can also be modified to sell to "Churn & Burn"
Mass-Market lists in the health or biz opp space as an affiliate

Because let's be honest,

People are going to buy this sort of stuff anyway.

You might as well get a piece of the action.

Do I have your precious attention yet?

If so let's dive in.

You're gonna need only 3 things to make this work.

1.) An Irresistible Offer To Sell

2.) Intimate Knowlege About Your Market's Pains & Desires

3.) The Confidence To Use The Techniques I Will Show You

Now, the whole point of a Sales Email

Is to put your reader in the "right" frame of mind.

A frame of mind that is primed, and receptive to

The specific offer you are about to promote.

As an analogy, think of it like making your reader

Go through a 6-hour fast (He/She will be hungry)

Then walking them down a busy street filled with

Delicious food vendors.

Their hunger will be amplified but you

Don't let them stop to eat any of it

Until you've led them to the destination.

Which just happens to be a restaurant you own

That sells the food your reader is craving.

Only then do you casually ask them if they'd

Like to stop for a bite.

Of course they will!

They'll be practically salivating and more

than eager to buy the food you've primed them to want.

You can also think about it like

Teasing your girlfriend or wife in bed

Enough to get her juices flowing so that

She is more open to the idea of letting you

Impale her with your rod of steel.

This is the ONLY goal of a sales email.

Tattoo it on your forehead if you have to.

The goal of a sales email is to create the right

Mind-state that facilitates a buying decision.

Which brings us to this legendary email formula.

It is called: P.W.A.T

This stands for:

◾ Problem

◾ Why it's a problem (Unique Mechanism)

◾ Agitation (Pain)

◾ Tease The Solution (Curiosity)

{Quick Story For Context}

My entry into the world of advanced email marketing

Started after I got on Ben Settle's list.

I studied several of his paid newsletters going back as far as the original issues from 2011.

Why is this important?

But one golden gem that he -- Ben Settle

-- arguably the greatest email copywriter of our time

Never fails to harp on about...

Is to NEVER TEACH IN A SALES EMAIL.

Instead, the ONE thing you should be doing though is:

"Describing the problem your reader is facing

In vivid detail to them."

After writing thousands of emails myself

I've found this to be 150% accurate.

This is the P & W of the P.W.A.T formula.

You can go balls out and tell the problem like it is.

Best for mass-market lists, because you'll lose

Their attention if you do it in any other way.

If you're writing to a more conservative niche

a.k.a an (easy to piss off audience) you can

Cloak the problem in an empathetic story.

Don't worry I'll show you examples of both of these.

So you've talked about the problem

Either directly or indirectly.

Great, but only amateurs stop there.

We're going to go one layer deeper…

By talking about the unique reason why

They are having their problem in the

first place and why they haven't been

Able to fix it.

i.e The Unique Mechanism Of The Problem

I've flogged this topic to death in a previous

Thread already.

Go read this if you want to understand it,

Then come back here once you are done.

https://twitter.com/AdrianTheEMS/status/1505284399125856256?s=20&t=k5svaToC0yAUMXRG_0mNxg

If you’ve done this right you’ll have

Their attention and interest.

But this alone doesn’t translate into sales

For that you'll need EMOTION!

When it comes to email marketing,

Creating buying mind-states and
and driving clicks...

The most common emotions

That drive the buying process...

Ranked from least profitable to

Most profitable are:

Curiosity (Intrigue, Interest etc)

Pleasure (Happiness, Joy, Fulfilment, etc)

Pain (Fear, Suffering, etc)

But to make sure your reader is sufficiently

Motivated to spend the money, time and

Effort to make a change, and purchase your offer...

We're gonna go with pain to be safe.

The Deeper, Hidden Pain behind the problem.

For example:

Not having a second source of income.

Means anxiety and instability in your life.

The thought that you might never achieve

And do all the things you wanted to do.

You might never have freedom or independence

And as soon as the market shifts

You could lose everything.

Or in the Beauty space.

Having wrinkles as a woman means your once

Youthful and beautiful face starts to lose its “Magic”

Men start to overlook you.

No more favors, compliments, sugar daddies,

& flights to Abu Dhabi or Miami.

Most women don't want that to happen.

Finally, you give hope.

You tease a solution.

And for god's sake don't tell them everything.

You tell them “Where they can get a solution”

Everything they want to solve their problems

Can be found by clicking the button and going

To your sales message.

If you can be very descriptive about the problem
But very "Vague" about the solution

Enough to hint at the benefits but vague enough...

To build curiosity and generate a click

You'll be one step closer to making that sale.

Here's an example of a Mass-market P.W.A.T email

in the health space.

You can model it for affiliate swipes and email creatives.

The major difference between Churn & Burn Emails

And Emails you'd send to your own list

On a regular basis is "How" you keep their

Attention and interest long-term.

In my experience the best ways to do this

For maximum engagement and sales

Are with Parables and Personality Based Stories

Parables and Personality based stories are

a Subtle way of hitting your prospect's problems

Explaining why it's a problem

Agitating and teasing a solution...

Without making them feel too bad

Or like they are being attacked

And less likely to report your email as spam.

Although if you're selling to mass market lists

Don't bother doing any of this

It's not worth it.

Here's a teaser example of a parable P.W.A.T I wrote for a client that did $1,995 in sales in under 24 hrs.

It was more than worth every penny he paid for it.

Here's another Parable P.W.A.T email I wrote for my own list.

Interesting no?

Here's one with a Personality Based Story.

You literarily have no ideas what product is going to be promoted -- yet the story sucks you in.

And not until the story has been delivered

And you've been properly primed to buy

Will I reveal the product link for you to click.

These kinds of emails work like Gangbusters.

They were responsible for a $53,332 email course launch I helped a client run a few months ago.

As well as many others that I'm under an NDA not to reveal.

Now why does this work?

Like everything else, I teach here.

It's based on talking to the primal decision-maker of the brain.

It's like being best friends with the CEO

of your dream company and asking for a job.

Your application get's processed first.

It has a higher authority.

It's like mathematics

Where 2 +2 always gives you 4.

You're sure it will work

Because it is a proven fact about human behaviour.

Compare this to the typical emails

You've been sending out before

Where you bore your readers to death.

Or tiptoe around the sale so you can be liked.

Without a problem, without a sufficient motivator to buy

No one feels moved...

No one feels compelled...

More than likely you'll just be an entertainer.

Something for readers to laugh at when they're

bored without any benefit to you.

You and your products won't be

High up on their priorities list

And trust me when I say this

Isn't a place you want to be.

Alright next steps.

How do you write these kinds of emails yourself?

Simple!

Be aware of all of these rules

Figure out your Personality Stories

And then write your own emails following

Proven formulas that work.

The best way for me to teach this

Is just demonstrate it by having

You read my emails

Where I mix value and selling together.

So you can see lots of different examples

Marketing is rarely about genius.

More often than not, it's about inspiration

Inspiration from the most relevant high quality

sources available to you.

I put together a swipe file of 21 of my best

Performing, Parable/ Personality-Based-Story

Emails for upcoming and even

Experience Email Marketers to model and learn.

Even one of these emails copied verbatim

Or tweaked for your market can 2X, 3X or

even 5X your sales and change the way your

Subscribers interact with your business.

But it's not for everyone.

This style of marketing is for elite copywriters

Or those who want to become elite.

But if you'd rather keep doing the whole

K.L.T dance with your customers

And hope it somehow works out for you

Then I wish you all the best.

Feel free to shoot me a Dm if you'd like

The swipe file.

Or if you need help with anything email

marketing related.

As always.

Carpe Diem

Adrian The EMS

You can read the unrolled version of this thread here: https://typefully.com/AdrianTheEMS/Zbg5RQL

How To Write Fear Copy That Sells

Sun, 27 Mar 2022 09:27:11 GMT

How To Write FEAR Copy That Sells

[Thread] 🧵

Back in 2017, I wrote a lot of long-form copy in the Nigerian Health niche.

The kind that made my clients and mentors at the time Millions (in naira).

It was potent copy.

Very effective, so effective that a lot

Of the techniques I used are still being

Used today by some of the biggest direct response publishers in the world.

So what made these promotions so successful?

Or rather what is ONE thing I would take out from the promotion that would instantly cripple it

Like Messi breaking his leg in the middle of an important football game?

That thing is FEAR

Putting the fear of god into your readers so they finally get off of their ass and buy

The premise of fear-based copy is simple

You see, as humans we have many desires

Desires that often conflict

And fight for dominance in our minds

During a conflict like this

The desire that SEEMS to be the most crucial to your survival will win

E.g

Your desire to hold your breath to break a world record

VS

Your desire to breathe and stay alive

Obviously the first desire will win.

You can only CONSCIOUSLY hold your breath for so long

As soon as your body has had enough you will your open your mouth

And fucking inhale

You won't care whether the air is toxic or not

You might even inhale Fart-Filled air all in a desperate attempt to breathe

Wanna know why?

Because breathing is key to your survival.

You are not thinking

You are acting in your body's best interest

Anything less important falls to the background

And this human behavioral pattern is what helps us write better copy.

Fear makes people EMOTIONAL

When people are emotional they buy the way you'd like them to buy

By taking action NOW rather than later

And buying from YOU rather than going in search of a better deal in the hands of your competitors.

Fear helps you tame...

The Demon Of Procrastination

Because your reader always has many choices to solve his many problems

He will solve the most pressing problem first

The problem that scares him the most

And if it's not life or death

The baton gets passed down to the deepest pain or a nagging insecurity your reader has.

This is what you want to touch with your fear-based copy.

Now let me show you how to wield fear ethically.

Let's imagine a man has $1,500 and

3 possible ways to spend the money

He can:

1.) Pay rent to his landlord

2.) Buy his girlfriend a shiny new iPhone

3.) Invest in a new side hustle biz

Which one do you think he is going to do?

The answer:

He'll do whichever one scares him the most

He'll attend to whichever one of these desires

Has the biggest emotional & physical consequences for not doing them right now!

In other words:

What's the worst case scenario if I don't get rid of this problem, pain or insecurity NOW

For example:

If my boy doesn't pay his rent

His landlord might kick him out

Seize all his belongings

And force him to go back to living with his evil older brother in the middle of nowhere

Where he will live a sad, depressed life

Lose contact with all his friends

Miss out on once-in-a-lifetime business opportunities

And fall so far back in life that he can't recover

This is an extreme situation

Extreme yes -- but it could still happen

And its this possibility of a Doomsday, end of the world situation that triggers FEAR

What about the girlfriend?

It's same thing.

Worst case scenario

He doesn't buy it for her and she leaves him

She runs into the arms of another man

His peers laugh at him for being a broke, incompetent boyfriend

And not being able to financially satisfy his girl

He has a mental breakdown

Can't focus on work or business

Dates someone else out of desperation

Has kids and gets locked into a bad marriage

Eventually divorce -- and then loosing everything he has

All because he refused to spend money on the girlfriend who he actually loved.

Another exaggerated, worst case scenario story.

But it could happen.

Most likely has happened before.

Or for the business opportunity

Well if someone doesn't invest in a business opportunity now

The worst thing that can happen is that

The reader loses whatever job he is currently working at

He loses his sole source of income

Loses his status

Loses the lifestyle he was used to

Starts to feel worthless and without purpose

The Naysayers will start to laugh

He will be unable to provide for his wife and kids losing their respect

And every time he sees one of his old friends...

Who took advantage of that SPECIFIC opportunity he missed...

He is going to feel the deep pain of regret

A pain that will never leave him until his dying days.

Woah! That made me feel something just writing this.

But you get the point I hope.

But then again.

You cannot create desire

You can only focus that desire your reader already has on your product.

In the same way you cannot manufacture fear

You need to know what IRRATIONAL SITUATION your reader fears the most

And then focus on it in your copy

You can't use the fear of diabetes to sell a remedy for hair loss

It won't work

The fear you weaponize must match the desire that is already there

The story your reader is already telling themselves

You just need to CONFIRM this fear...

And AMPLIFY it

Exaggerate it as a story into the most realistic worst case scenario.

Hope that was helpful

If you’d like to see more content like this, show some support with a like or a retweet to share this.

I go deeper into these kinds of things with subscribers of my private email list.

More details on that soon.

Cheers

Adrian The EMS

The Secret Sauce For Sales Letters & Emails That Convert Like Crazy

Tue, 22 Mar 2022 15:13:48 GMT

The Secret Sauce For Sales Letters & Emails That Convert Like Crazy

[Thread] 🧵

There are 7 Principles that are the

Secret sauce for Sales Letters and Emails

That convert like crazy, especially in times of recession

And in the next few seconds, I'm going to share 3 of the most powerful ones with you

So your buisness can continue to thrive and attract customers

Even if it feels like everything is going to shit in the world.

Ready? Here we go.

1.) Tap Into Primal Desires

People buy things they WANT, especially when money is scarce.

These wants are often Primal, Irrational desires governed by the lizard brain

Some examples for women:

◾ Make Him Beg To Be Your Boyfriend

◾ Text Your Ex Back

These were some of the most successful books on Amazon at the time

Beaten only by Steve Harvey's book 'Act Like a Lady, Think Like a Man'

For men:

◾ Make More Money

Everyone saw this one coming 😁

But it's the REASON WHY men want to make money that sells.

e.g.

I wanted to make money because I wanted to prove my parents, and old high school teachers wrong

I also wanted to rub it in their faces that I could make a lot of money with very little work... even without a degree.

And I did... haha.

But if you asked me in a conversation I'd probably tell you I wanted a better life for myself and for my family.

One is the primal desire.

The other is the logical desire

Doesn't take a genius to figure out which one will sell more as a story.

Which brings me to No. 2

2.) Use P.I.G Stories

P.I.G stand for Punched In The Gut

What is does it to trigger an "Immediate Emotion Reaction In Your Audience"

The goal of which is to get people to stick around, to read more of your content

And buy your stuff

For example, telling a man something like:

"I saw your wife at a hotel with another man."

Yikes! - I don't care who you are

That statement will make you stop, and feel something visceral in your gut

Even before your logical brain starts to compute how it could have happened

Really any emotion is good because

You can't bore someone into buying your stuff

You can't throw value at them and hope they somehow reach into their pockets and give you money

It doesn't work!

Most people receiving your emails

Or reading your sales letters are sitting down at home or in their offices extremely bored.

And if your marketing is interesting

It provides relief from that mundane life

Especially if it's done with a story.

They will jump on that story, latch on to it

And probably read it to the end

Even if it means they have to pony up some dough if they want to get more.

P.I.G stories do this brilliantly

And last but not least...

3.) Go Balls Out With Your Promise

"I will work with you for 4 weeks, rewrite your sales letter and set up an email funnel that will drive traffic and increase your sales"

If it fails you pay nothing

If it works my fee is $5,000 -- a tiny 5% of the extra sales you will make"

I used a similar promise sometime in early 2021 to hook a well known client

I had no idea how I was going to deliver that result

But I figured it out once I them to agree to the deal

I never would have gotten them to pay me attention at all without that Ballsy Promise

This is very important in times of recession because there's less purchasing power

Which means less room to waste money making mistakes

People want the biggest transformation with the highest degree of certainty

That's why as a marketer,

It's your job is to make fantastic promises

To your readers and keep them

Promises the average person cannot make.

Nobody wants the 3rd best way to lose weight

Nobody wants to buy a program that might give them a possibility...

Of "maybe" making money sometime in the distant future

The want it now, with the highest degree of certainty as possible.

And if you can make ballsy promises and KEEP THEM your maketing will go far.

Now so that you don't do anything fraudulent

Dissapoint thousands of people with lies

And get the FTC coming after you like a lot of Fake Guru's do.

Here's a trick to come up with a believable ballsy promise

First of all, I want you to forget reality

Forget what you think is possible

Forget your product or service even.

If there were no rules or limits...

If you could wave a magic wand and grant their wishes.

What outcome could you provide to your audience

That would make them look at you like a god

Or like a woman looks at a man who made her orgasm for the first time in her life.

What's the biggest most amazing outcome you can think off.

Once you've got that, start toning it down

To something you can actually deliver & stand behind.

If you can implement just these 3

Out of the 7 Secret Sauce principles you will attract more customers

With your emails and salesletters.

Keeping them is another issue entirely

But that's a topic for another thread.

Hope that was helpful

If you’d like to see more content like this, show some support with a like or a retweet to share this.

I go deeper into these kind of things with subscribers of my private email list.

More details on that soon.

Carpe Diem

Adrian The EMS

You can read the unrolled version of this thread here: https://typefully.com/AdrianTheEMS/08Y4irB

You'll never earn BIG money as a copywriter if yo…

Tue, 22 Mar 2022 13:32:25 GMT

You'll never earn BIG money as a copywriter if you can't sell and generate BIG results

You'll never sell and generate BIG results if you keep writing like a timid, weak-ass marketer

For inspiration for copy that converts during tim…

Tue, 22 Mar 2022 13:16:12 GMT

For inspiration for copy that converts during times of recession

Take a look at "Old School" direct response marketing pieces

The industry was cutthroat back then

Ads were super-expensive & only the best turned a profit

Steal This "Weird Gary Halbert Opener Tactic" To Boost Your Email Sales

Mon, 21 Mar 2022 12:33:45 GMT

Steal This "Weird Gary Halbert Opener Tactic" To Boost Your Email Sales

[Thread] 🧵

There are times when your brain is

Stumped for ideas on what to write

To your growing list of email subscribers

That’ll push them to take action and buy

Go in too direct and it won't work

Readers will tune out as they smell

The sales pitch from a mile away

NOT GOOD!

What we will do instead

Is disguise the sales pitch

As a special type of content

Your audience already likes reading

They won’t be able to resist -- and the

Sales message gets swallowed up like

Like medicine in a toddler’s favorite food

To do this we will be using something called

"The Gary Halbert Weird Opener Tactic"

This is just one of the Email Persuasion & Conversion Triggers I Use

It’s also the simplest to master

So when it doubt keep this in your marketing toolbelt

Now, how does this work?

The reason this works is because

It doesn’t start the email

The way a typical marketer would do it

Far from it.

Instead, it is interesting and different

Your reader likes interesting and different 😁

And this disarms their buying resistance

Once their attention is hooked and their

Natural buying resistance is dropped

You transition into the meat of your marketing message.

Hope you’re still following.

Alright let me give you an example?

I was writing an email for a client yesterday

With the subject line:

“Slightly controversial lesson from Good Friday”

The lead of the email opens with:

“History can be a cruel and sadistic teacher when we don’t learn from it.

This is one of the reasons why…”

{and the email continues}

Now judging by the subject line and the lead

Where do you think this email is headed?

What do you think it’s trying to promote?

The answer? It could be anything.

Only way to find out is to read till the end

And by that time you’re already spellbound by the words in the email

You’re being sold already.

The Gary Halbert Weird Opener gets your attention with something different

And drags you down into the sales message

Like I'm doing to you right now 😄

Here’s another example of a Weird Opener

This time just the lead -- no subject line.

100 shares of McDonald’s stock were worth $2,250 when they were first offered in 1965.

30 years later in 1995, they were worth more than 1.4 million dollars.

Yowzer! That sounds great. Doesn’t it?

But, if you'd held on to those same 100 shares for another 8 to 9 years...

You would find them to be worth only $2,478 – losing more than 99% percent of their value.

This is an excellent illustration of why timing in the stock marketing is everything.

And not just the stock market, timing in...

{and the email continues}

You can use this lead as a start for anything that has to do with timing.

Timing for a deadline offer

Timing for selling a “watch” product

Timing for Crypto

Timing for nutrition… weight loss… health etc

Now the easiest and most consistent way to

Use this weird opening tactic

Is to go to a gossip blog, forum or news site

Find the most shocking, weird, interesting

Newsworthy thing that can Pattern Interrupt

Your readers and grab their attention.

And then use your brilliant marketer’s mind

To link it to your product, while shamelessly

Plugging your link, because you deserve to be

Paid for all the awesome value you provide.

This is just ONE email persuasion

& conversion trigger.

There are many more and if you stick around

You might learn a thing or two from me.

Hope that was helpful

If you’d like to see more content like this, show some support with a like or a retweet to share this.

I go deeper into these kinds of things with subscribers of my private email list.

More details on that soon.

Cheers

Adrian The EMS

You can read the unrolled version of this thread here: https://typefully.com/AdrianTheEMS/0GXffHG

A Simple Tip To Double Your Marketing Campaign’s Response Rate Using “The H.E.C Effect”

Sat, 19 Mar 2022 20:46:01 GMT

Here’s a Simple Tip To Double Your Marketing Campaign’s Response Rate Using “The H.E.C Effect”

[Thread] 🧵

This little known effect gives you tremendous leverage

And can help you position your product or service

In a COMPLETELY NEW WAY that really stands out from the competitors.

Plus… It can help you convert stubborn, jaded & skeptical prospects

Who think they heard it all before.

Stick with me and I’ll explain how.

The H.E.C Effect is a simple concept but somewhat tricky to pull off.

H.E.C stands for:

Hope + Excitement + Curiosity

It’s every marketer’s dream to trigger this powerful emotional state

Because triggering it will easily

Open the hearts, minds and wallets of your audience.

It is triggered when two brilliant marketing concepts are implemented TOGETHER.

Namely:

A Big Idea + A Unique Mechanism

Now you may or may not have heard about them before

To be honest I’m not sure where they came from.

I’ve heard it talked about talked about by

both David Ogilvy and Eugene Schwartz.

So it’s one of O.G those pieces of copywriting wisdom that’s still works like a charm today.

To explain it to you, allow me to use a simple example.

Let’s take the weight loss niche.

Weight loss is very saturated.

There are lots of products and lots of

Methods you can go about with losing weight.

Whether it’s the Atkins or Keto or Low Carb

There are so many

And everyone claims to have the answer.

Now how do you go to that market and stand out?

How do you get people to respond to YOUR marketing?

You start with a

Hope-giving...

Excitement-building...

Curiosity gripping...

…Big Idea!

The big idea is this unique, interesting

Compelling, idea that drags your prospect

By the neck and makes them say

Yes! This new thing is worth trying out!

And what it does is show you (or the market)

Why you haven’t gotten a solution yet

And the reason why.

Now that’s only half of the equation

In addition to the Big Idea, you’re also going to need

A Unique Mechanism...

A great example of this is P90X in the weight loss space.

You see, P90X is a weight loss product by Beach Body.

Arguably one of the most successful weight loss programs of all time.

Their Big Idea was:

Stop Repeating Your Workouts

Because the reason you were struggling to lose weight was because

You keep hitting PLATEAUS caused by repeating your exercises.

You were not SHOCKING your body enough.

To fix it...

You needed to Confuse Your Muscles.

Muscle Confusion was the Unique Mechanisim

The unique mechanism is the device that gives the result.

The big idea is that:

You can’t lose weight because you’re hitting

Plateaus and you need to confuse your muscles.

The solution is Muscle Confusion

I hope you understand these 2 concepts now.

It’s kind of tricky to come up with

Big Ideas & Unique Mechanisims

The first 3 times I did it

It was completely by accident

And they turned out to be some of my most successful Marketing campagins.

But here are 2 ways you can hack the process

And make it easier for yourself.

1.) Use an analogy to describe your Big Idea

A thousand Songs in your pocket – Apple

The New Railroad Across America That’s Making people rich – Agora

2.) Use a Contrarian Idea

How eating tons of fat can actually melt fat off your body – Keto Diet

It was a revolutionary idea when it came out.

It’s saturated now, so you’ll have to find something else in that space.

If you can really nail the Big Idea and have a great Unique Mechanism.

You will trigger the H.E.C effect.

The holy grail emotional state that will get even the most sceptial prospect to respond to your emails, ads, sales letters....

Or entire marketing campaigns.

This can make a huge difference & be the game changer in your market.

Hope that was helpful

If you’d like to see more content like this, show some support with a like or a retweet to share this.

I go deeper into these kind of things with subscribers of my private email list.

More details on that soon.

Honorable Mention:

@BlackHatWizardd did something like this too.

The unique mechanism of

“Personalized Firstline Emails”

Was one of the things that made his sales argument so compelling.

Needless to say, you should be studying his marketing.

You can read the unrolled version of this thread here: https://typefully.com/AdrianTheEMS/5Q6sQ62